15-Second TV Commercials to Promote Manufactured Housing, Communities Will Air on Comcast
The Michigan Manufactured Housing Association has launched a pair of 15-second TV commercials that will air on Comcast networks through the month in promotion of manufactured housing and manufactured home communities in Michigan.
“We are targeting those who are looking for affordable alternatives to traditional built homes,” said Bill Sheffer, executive director of MMHA. “Homebuyers are looking for high-quality homes with great features in friendly neighborhoods.”
The promotions are in time with the spring selling season. Sheffer said consumer interest in manufactured and modular housing in Michigan has been on the rise.
In 2018, new manufactured home sales in Michigan totaled 4,096. Sheffer said MMHA wants to continue the momentum and educate potential homebuyers on manufactured housing lifestyle, quality, style, and affordability.
The commercials promoting manufactured housing and communities were developed as “bookends” that will run at the top and bottom of a commercial break.
The campaign will run through April 28, Sheffer said.
What’s In the New Commercials to Promote MH, Communities in Michigan?
The top-of-the-break commercial in the 2019 campaign features images of trend-setting features in model homes. The bottom-of-the-break segment includes images of families, couples and friends enjoying the lifestyle of community living. Each commercial highlights the fact that there are more than 300 manufactured home communities and sellers in Michigan.
The Michigan Manufactured Housing Association dedicates itself to educating the public about the benefits of manufactured and modular home living. Additionally, the association connects people with an interest in finding a home with its association members.
MMHA is one of Michigan’s oldest trade associations, founded in 1941. The association is a nonprofit that represents the state’s manufactured and modular home industry. It works to improve the image of manufactured and modular housing by educating consumers, media and government about the quality, affordability, design and beauty of the homes.
For more information, visit the Michigan Manufactured Housing Association at www.michhome.org, or mail MMHA, 2222 Association Drive, Okemos, MI 48864-5978.
