During the 2026 Louisville Manufactured Housing show in January, Arizona-based Cavco Industries unveiled six new structured product lines that organize the home builder’s models into segments to make the buying experience easier for customers.Ca
Cavco operates with 33 plants and roughly 100 retail stores nationwide, including its latest acquisition, American Homestar.
The six distinct product lines were created “to deliver a consistent buying experience… so customers can find the home that best fits their lifestyle and budget,” the company stated in a release to MHInsider.
“This initiative reflects a broader commitment to our retailers and consumers,” Cavco Vice President of Sales Eric Coulter said. “We’re listening, we’re learning, and we’re building a product strategy that supports them, not just today, but as the market continues to evolve.”
Cavco’s new product lines will provide consistency nationwide, categorized in a simple, user-friendly format.
Halo: The Confident Choice
Most price-sensitive homes available without compromising quality
Banner: Room to Live. Space to Grow
Lifestyle homes combining cost efficiency with high-value features
Ovation: Expect More
High-value homes designed to inspire and elevate
Reserve: Unmistakably Yours
Luxurious living in a manufactured home with a custom-built aesthetic
Discovery: Create New Possibilities
Precision-crafted modular homes with thoughtfully created designs
Signature: Style Without Limits
Custom-built style with factory-built efficiency
“This product line structure does not change the actual products being made in our plants,” Cavco President Bill Boor said. “Our plant teams know what products work best for their local markets and market positioning, and those decisions remain at the plant, consistent with our operating philosophy. Now, anything they choose to produce fits within this new structure and can be effectively marketed and sold.”
Cavco Senior Vice President of Marketing and Communications Colleen Rogers said the reorganization of product lines is a natural progression following last year’s national brand restructuring, bringing a variety of historic and acquired brands under the Cavco name by locale.
“On a national level, it simplifies our vast product offering and provides instant clarity on the value proposition of each line and where it fits in our product lineup,” Rogers said. “And, as we know, clarity builds confidence and reduces friction in the sales process for our retailers and our homebuyers.”
MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.
