Advanced Technology Allows Manufactured Housing Professionals to Create Inventory Objects
By Justine Natalie
In manufactured housing, technology continues to shape how properties are marketed, managed, and sold. At the forefront of this evolution, HubSpot is more than a sales and CRM offering. For industry purposes it also is a comprehensive tracking tool for home inventory, new home setups, and home remodels.
By integrating these functionalities seamlessly, retail sales operations in communities or home sales centers can transform the way operators in the manufactured housing industry to better connect with their customers.
The Latest Version of HubSpot — Create an Inventory Object
At the core of this transformation is HubSpot’s Sales Hub Enterprise version, which enables the creation of custom objects and the association of these objects to build a robust ecosystem tailored to the specific needs of manufactured housing operators.
One standout feature is the ability to connect every piece of park-owned inventory to its corresponding community, allowing for the aggregation of essential data such as Fund, Division, Region, City, State, and Community Manager directly into the inventory object.
This level of integration goes beyond traditional CRM functionalities, allowing operators to gain deeper insights into their inventory and customer interactions. One notable success story lies in the seamless association of new or existing contacts in HubSpot with the homes they express interest in. Whether it’s through the company website, phone calls, drive-up visits, or targeted Facebook ads, the sales team can effortlessly match potential buyers with their preferred homes.
While this process currently involves manual intervention, Dynamic MH Solutions is actively exploring HubSpot plugins to automate the contact-to-inventory association, streamlining operations and enhancing efficiency. By linking contacts to specific pieces of inventory, operators can access a wealth of data that informs decision-making processes. For instance, identifying which homes generate the most interest provides invaluable insights into customer preferences. Is it the size, price, location, or condition of the home that drives interest? By dissecting these patterns, operators can fine-tune their strategies, whether it’s ordering new homes, allocating resources for remodeling existing ones, or determining optimal price points for the market. The ability to harness data in this manner empowers operators to make informed decisions that drive business growth and customer satisfaction. Dynamic MH Solutions is committed to partnering with operators to optimize their HubSpot environments, tailoring them to unique needs and maximizing their potential.
Detailed Records of Specific Objects
In addition to revolutionizing customer interactions and sales processes, we are able to extend the power of HubSpot to streamline the management of new home setups and used home remodels within manufactured housing communities. Utilizing custom inventory objects, operators can meticulously track the entire process of setting up a » new home, from initial lot preparation to final installation. This includes detailed records of the various tasks and resources involved in readying the lot for the new home, ensuring a smooth transition for both operators and residents. Moreover, Dynamic MH Solutions has developed a robust system for tracking the complexities of remodeling used homes within MH communities.
By creating a comprehensive framework within HubSpot, operators can efficiently manage every aspect of the remodeling process, from planning and budgeting to execution and completion. This level of granularity empowers operators to enhance the value of their properties while providing residents with upgraded living spaces that meet their evolving needs. By leveraging HubSpot beyond its traditional CRM functionalities, operators can unlock a wealth of insights that drive smarter decision-making and elevate the customer experience. The combination of HubSpot’s robust capabilities with Dynamic MH Solutions’ expertise in reshaping technology in the manufactured housing industry provides the ability for owners and operators to streamline operations and enhance customer support.
Justine Natalie is the co-founder and owner of Dynamic MH Solutions, launched in July 2021 to specialize in manufactured housing industry consulting, third-party management of communities, and HubSpot development of sales operations. With a bachelors of science from Colorado State University, Natalie brings a strong educational background and a wealth of experience in her role as a small business owner. She has spent the last eight years working in different aspects of the manufactured housing industry and with a strong focus on sales operations, training, HubSpot development and administration, and overall business management.
