Deal Expands Champion Retail Presence in the West
Champion Homes has entered a definitive agreement to acquire the assets of Homes Direct, representing 11 retail locations across the Western U. S. markets.
Founded by Ray Gritton, the retail locations are in Arizona, California, Colorado, New Mexico, and Oregon. The locations represent the majority of Homes Direct’s operating footprint. Champion said the locations align well geographically with its existing manufacturing and distribution presence in the region.
Homes Direct is the largest independent manufactured and modular home dealer in the western region of the United States, with a differentiated business model that engages a broad set of customers, the company stated in a release. It offers a range of options, an elevated purchasing experience, and supports customers through permitting, financing, home selection, and site preparation.
“Through its innovative retail platform and additional go‑to‑market channels, Homes Direct expands Champion’s ability to drive retail growth and sales across key Western markets,” the company stated in a release.
“Homes Direct, led by pioneering industry leader and CEO Ray Gritton, is an outstanding retailer that we’ve admired and worked with for many years,” said Tim Larson, president and CEO of Champion Homes. “Our businesses complement each other well, and Homes Direct’s differentiated retail experience and significant western U.S. presence make this a natural fit.
“We are confident this acquisition strengthens our retail platform and will further our ability to win as a customer-centric, high-performance agile team,” he said.
Gritton said Champion is an ideal long-term partner for Homes Direct, and that he has “significant trust” in its team to take the Homes Direct assets forward.
“We share a strong focus on the customer, delivering a seamless transition for our employees and allowing us to continue delivering a differentiated retail experience while creating a great environment for future growth by expanding our reach across the United States,” Gritton said.
The completion of the acquisition is subject to the satisfaction or waiver of certain customary closing conditions and is expected to close in Champion’s second quarter of fiscal year 2027. Champion said in an effort to ensure a seamless integration process, all Homes Direct employees at impacted locations will be offered employment by Champion following the completion of the transaction.
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