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All Eyes on the Federal Reserve Amid Bank Failures, Inflation

federal reserve board hike interest rates again
Fed Chairman Jerome Powell takes questions from the media following committee meetings and his press statement.

The Federal Reserve meeting for concludes May 3 with another rate hike, up 0.25 points, as many analysts and market watchers anticipated.

The central banks are keeping an eye on inflation, which has come down from a peak of 9 percent to about 4 percent. Still, there is concern about a recession.

Fed Chairman Jerome Powell said in his post-meeting press conference that the financial sector is “broadly improved” from early March, and that “It will take time for monetary restraint to be realized.”

“We at the Fed will do everything we can to achieve our workforce and monetary goals,” he said.

The Fed’s goal in raising rates is to pinch spending, slow the infusion of cash in the economy, and create what they term a “soft landing” with inflation down to an ideal 2 percent, avoiding recession. Some analysts had anticipated a stay in interest rates, which tops 5 percent with the latest move, given the recent collapse of three major lending institutions.

Silicon Valley Bank was rescued from failure by the FDIC on March 10, and New York regulators stepped in on Signature Bank two days later. The most recent failure, of First Republic Bank in late April, resulted in its sale to JP Morgan Chase.

“Our government invited us and others to step up, and we did,” JPMorgan Chase CEO Jamie Dimon said in a statement. “This acquisition modestly benefits our company overall, it is accretive to shareholders, it helps further advance our wealth strategy, and it is complementary to our existing franchise.”

More regional bank stocks took a hit in early week trading, including PacWest Bancorp and Western Alliance Bancorp. Both institutions were halted for brief times amid volatile conditions, but have rebounded well in anticipation of the Fed’s move.

The FOMC in a statement following the meeting, noted “In determining the extent to which additional policy firming may be appropriate to return inflation to 2 percent over time, the Committee will take into account the cumulative tightening of monetary policy, the lags with which monetary policy affects economic activity and inflation, and economic and financial developments. In addition, the Committee will continue reducing its holdings of Treasury securities and agency debt and agency mortgage-backed securities, as described in its previously announced plans.”

The impact of increased borrowing costs is becoming evident. In March, the unemployment rate in the United States was 3.5 percent. However, new data released on May 2 shows that job openings that month fell to their lowest level since May 2021, and layoffs rose to the highest level since December 2020 by nearly 250,000 to reach 1.8 million.

Add to that the ongoing debt ceiling negotiations between the White House, Congress, and policymakers, which surely is a matter on the minds of the central banks. Powell said there was discussion about the debt ceiling during FOCM meetings, with the realization that the Fed runs independently of administration and lawmakers and has no impact on any outcome on the Capitol.

First Trust Advisors Chief Economist Brian Wesbury said, in part, in a newsletter to subscribers “We think inflation will remain more elevated than the Fed projects and that the Fed will likely raise rates at least one more time this cycle. In addition, we believe the process for starting rate cuts is further off than the futures market suggests. Chairman Powell himself, at the post-meeting press conference, poured cold water on the prospects of rate cuts, assuming the economy develops as the Fed expects.”


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for mobile and manufactured homes.

JLT Market Reports for Florida Manufactured Home Communities Available Now

encore resort els mhc kissimmee fla market reports jlt tropical palms
Tropical Palms, a Kissimmee, Fla., manufactured home community under the Encore brand from ELS.

Datacomp has published the May 2023 JLT Market Reports for the state of Florida, the largest market area for manufactured homes in the United States. JLT Market Reports provide detailed research and information on communities in 187 major housing markets nationwide. These include the latest pricing trends and statistics, marketing programs, and a variety of other useful management insights.

Datacomp publishes the JLT Market Reports and is the nation’s #1 provider of market data for the manufactured housing industry. JLT Market Reports are recognized as the industry standard for manufactured home community market analysis.

May 2023 manufactured housing market data published in JLT Market Reports for Florida includes information on 779 “All ages” and “55+” manufactured home communities.

Altogether, the reports on Florida manufactured home communities include data representations for 209,607 homesites.

More About JLT Market Reports

Each JLT manufactured home community report from Datacomp has detailed information about investment-grade communities in the major markets. The detailed information includes:

  • Number of homesites
  • Occupancy rates
  • Average community rents, and increases
  • Community amenities
  • Vacant lots
  • Repossessed and inventoried homes, and much more

JLT Market Reports also include management insights on communities by the number of homesites, occupancy rate, home types, and other important detail. Established reports show trends in each market with a comparison of May 2023 reports to May 2022, as well as a historical recap of community information from 1996 to the present date in most markets.

The May 2023 JLT Market Reports for Florida manufactured home communities are available for purchase and immediate download online at the Datacomp JLT Market Report website, or they may be ordered by phone in electronic or printed editions at (800) 588-5426.

Each fully updated report for mobile home communities is a comprehensive look at investment-grade properties within a market, enabling owners and managers, lenders, appraisers, brokers, and other organizations to effectively benchmark those communities and make informed business decisions.

FHA Asks Public for Input on Proposed ADU Changes

adu input fha manufactured housing washington dc ibs vegas 23
Attendees at the International Builder's Show in January 2023 tour an ADU on display in the outdoor village at the Las Vegas Convention Center.

The Federal Housing Administration has released a draft update of guidelines for insuring mortgages on single-family homes with accessory dwelling units.

The FHA is asking for feedback on proposed changes.

The proposal aims to provide greater flexibility in calculating market rent and incorporating ADU rental income into qualification for FHA-insured mortgage financing. Finalizing these updates would enable more borrowers, including those seeking 203(k) renovation loans, to qualify for FHA financing for ADU properties. The proposal aligns with the Biden-Harris Administration’s Housing Supply Action Plan to address housing shortages and increase affordability.

“FHA is at the forefront of the Administration’s efforts to increase housing supply and affordability. With housing supply constraints and ADUs gaining popularity nationwide, an updated policy has the potential to expand opportunities for low- and moderate-income homeowners to benefit from the wealth-building potential of ADUs while supporting the affordable housing needs of their communities,” Julia Gordon, Federal Housing Commissioner said.

ADUs are small units of housing constructed inside, attached to, or on the same property as a primary residence. While FHA programs currently allow for the purchase, rehabilitation, or refinance of properties that include ADUs, rental income from ADUs cannot be included in the borrower’s qualifying income. FHA is accepting feedback on the full set of proposals contained in a draft Mortgagee Letter until April 27, 2023, on its Single Family Housing Drafting Table web page.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the largest marketplace for manufactured housing.

Manufactured Housing Industry Mourns the Passing of Gub Mix

gub mix mhinsider visonary award winner 2021

Gale “Gub” Mix, a pioneer in the manufactured housing industry and beloved community leader, passed away on March 16, 2023, at the age of 89, at his home in St. George, Utah. His wife, Carol, was by his side.

Born on May 31, 1933, in Moscow, Idaho, to Gale Mix and Doris (Brower) Mix, he attended the University of Idaho after graduating from Moscow High School. Mr. Mix had an illustrious career in the radio and television industry, owning radio stations in Moscow and Puyallup, Washington, and serving as the news director of the NBC TV station in Boise, Idaho. He then owned and managed auto dealerships in Idaho, Hawaii, and Mountain Home.

In 1972, Mr. Mix established manufactured housing dealerships in Moscow, Lewiston, and Coeur d’Alene, becoming the largest factory-built housing retailer in Idaho. In 1984, he founded Manufactured Housing Services Inc. and became the executive director for the industry in Idaho, Nevada, Utah, and later, Arizona. In addition to handling all industry interests in those states, he lobbied for state and national efforts in Washington, D.C.

Gub was always such a positive influence on whoever he was working with,” Craftsman Homes owner and MHI Chairman Leo Poggione said. “Gub was also a very effective ED and he was instrumental in passing the most significant legislation in Nevada for manufactured housing. He always believed in the industry and would do anything to help.

Poggione said Gub was the reason he got involved in the state association and then MHI.

“He encouraged me to get involved and give back to the industry,” Poggione said. “I doubt very much that I would be chairman of MHI today if it were not for Gub.”

Mr. Mix’s contributions to the manufactured housing industry were recognized with numerous awards, including the RV/MH Hall of Fame induction in Elkhart, Ind., in 2018, as well as the MHInsider Visionary Award in 2021. He organized and operated the National Manufactured Housing Convention located at the Desert Inn Resort in Las Vegas from 1991 to 1999, when he sold it to the industry’s national trade group. In 1997, he moved his business office to Sun Valley, Idaho, where he continued as executive director of the manufactured housing industry in the four western states until his retirement in 2006.

He and his wife Carol later relocated to their retirement home at Entrada in Snow Canyon Country Club in St. George, Utah. In addition to his professional accomplishments, Mix was known for his wit, love of travel and cruising, and passion for reading.

Mr. Mix is survived by his wife and three children, Steve Mix (Ginny), Brett Mix (Laurie), and Nikki Force (Ron); four grandchildren, and three great-grandchildren. He will be dearly missed by his family, friends, and colleagues in the manufactured housing industry. A celebration of his life is planned for a later date.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Research Results, Award Winners Announced at Congress and Expo

las vegas mgm grand mhi congress expo '23

Flagship Communities, Adventure Homes Enjoy Big Day in Vegas

MHI in Las Vegas announced awards winners among manufactured housing professionals, as well as some updated consumer research. MHVillage also made an announcement, a new product offering to help home sellers better manage their time.

After a virtual meet-up to and extending the network in New Orleans and Orlando on consecutive years, the return of Congress to Vegas was an exciting one at the MGM Grand. Those who came in early had the opportunity to participate in the 5th Annual Hart Kiel Pentecost and Lutz Bobo & Telfair Clay Shoot and the 17th Annual Oliver Technologies Golf Open.

More formal business got underway Wednesday with a full day of programming at the 2023 MHI National Communities Council Spring Forum and the adjacent seminar on Developing with Manufactured Housing.

Meet, Greet, and Network

The expo hall was sold out, with more than 120 organizations showing the latest innovations in manufactured housing. Total attendance for the event topped 1,600.

A pair of receptions took place Wednesday afternoon, one for new MHI members and first-time attendees, and a Welcome Reception for all attendees. Thursday began with a Continental Breakfast followed by an open session on updated consumer research commissioned by MHI.

Trifecta Research Senior Vice President of Client Solutions Linda MacKenzie said new research shows growing appreciation for manufactured housing, including among mainstream homebuyers.

“A majority of manufactured home buyers already live in single-family homes, not just other manufactured home or in apartments,” she said. “They feel very positively about manufactured homes.”

The general session was followed by more than a dozen educational sessions on a variety of important industry topics geared toward keeping manufactured housing professionals up-to-date on the latest trends and the best strategies for business development.

MHI also presented the Excellence in Manufactured Housing Awards in nine categories, including a pair of new categories, Leadership in Sustainability and Community Impact Project of the Year.

Excellence in Manufactured Housing

Manufacturer of the Year —Three Plants or More: Clayton Home Building Group
Manufacturer of the Year — Two Plants or Less: Adventure Homes
Manufactured Home Design — Single Section: Adventure Homes
Manufactured Home Design — Multi Section: Adventure Homes
Modular Housing Design: Marietta, by Champion Home Builders
Supplier of the Year: ManufacturedHomes.com
Lender of the Year — National: 21st Mortgage
Lender of the Year — Floorplan: 21st Mortgage
Lender of the Year — Regional: Credit Human
Retail Sales Center of the Year — East: Flagship Communities, Erlanger, Ky.
Retail Sales Center of the Year — West: Homes Direct, Chandler, Ariz.
Community Operator of the Year: Flagship Communities
Land-Lease Community of the Year — East: Summerhill Village by Four Leaf Properties
Land-Lease Community of the Year — West: Dolce Vita by Equity LifeStyle Properties
Community Lender/Broker of the Year: Yale Realty and Capital Advisors
Leadership in Sustainability: Colony Cove Microforest by Equity LifeStyle Properties
Community Impact Project of the Year: Education at Grandin Point by Flagship Communities

“We are beyond proud and excited to receive three of the top MHI national awards,” Flagship CEO Kurt Keeney said. “This is a testament to the dedication of our staff who always ensure excellence in customer service and continually work to bring high-quality affordable communities to the market. Thank you to the Manufactured Housing Institute for shining a spotlight on the efforts of its member companies to build and grow quality communities across the United States.”

The Summerhill Village redevelopment, Four Leaf’s winning community, was launched two years ago as a complete redevelopment, including new roads, infrastructure, homes, and an expansive amenity center that is the centerpiece of the community.

“We are incredibly proud of Summerhill Village and appreciate this honor as a top community in the nation. The MHI award is given for work that propels the industry forward, re-visioning, redeveloping or building new communities that set the standard for the future. In the next 50 years, the manufactured housing industry will look nothing like it has over the last 50, and that’s a very good thing. We’re participants in leading that change and Summerhill Village is a great example,” Four Leaf Properties Managing Partner Michael Callaghan said.

MHVillage and Datacomp served as sponsors for the event and welcomed attendees to booth spaces 125/224, as well as to the MHInsider ’80s Lounge for networking, and a little bit of arcade fun at booth 341. MHVillage on April 19 also unveiled its highly anticipated new product offering related to the “It’s About Time” campaign, an appointment-setting feature that allows home sellers to better manage leads and general workflow.

Congress and Expo wrapped with a half-day on Friday.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured and mobile homes.

Builder, Nonprofit Partner for Second White Paper on Value of Manufactured Homes

manufactured housing market clayton next step crossmod eason epperson
The Wood family enjoys their new home in North Carolina. Photos courtesy of Clayton.

Clayton® & Next Step® Highlight Evidence That Off-Site Built Homes Appreciate As Well As Site-Built Homes

Clayton, a national builder of attainable housing, and Next Step, a national nonprofit housing organization, have again combined efforts to release an educational white paper, this one highlighting the wealth-building benefits of off-site built housing.

“Off-Site Built Homes Proven To Appreciate In Value — Providing Equity Building Opportunities & Reshaping Today’s Housing Market” makes an appeal to policymakers and potential homebuyers alike that homes constructed in a production facility continue to be the best option for those navigating the market for an attainable homeownership solution.

Manufactured homes, including CrossMod® homes, and modular homes are constructed inside a climate-controlled facility and finished on-site, allowing for a quicker, more efficient building process. CrossMod homes are uniquely positioned to bridge the affordability gap for entry-level and middle-tier housing and are more affordable for both developers and buyers.

When placed on a property with a permanent foundation, off-site built homes have the ability to build wealth over time like site-built homes.

“Homeownership has been an essential part of the blueprint for wealth building in this country for decades, but current home prices aren’t reflective of what most people can afford,” said Next Step President and CEO Stacey Epperson said. “If we want to address the homeownership gap for individuals and families, particularly for those living in historically underserved communities, we need to embrace the efficiency, quality, and affordability offered by off-site built homes.”

The white paper incorporates statistics from a growing body of research showing off-site built homes regularly appreciate similar to site-built homes, including:

  • A North Carolina family’s Clayton off-site built modular home, increased more than $135,000 in value over seven years ($179,500 to $315,000).
  • Median manufactured home values across the nation increased by an average of 34.58 percent from 2016 to 2021 — nearly the same as the average increase of 35.44 percent for single-family homes, according to a 2022 study.
  • Off-site built housing is generally less expensive than traditional home construction methods because of economies of scale and building efficiencies.
  • A 2022 study shows the median value of off-site built homes increased more quickly in over a dozen states than that of traditional site-built homes over the same five-year period. For example, Rhode Island, Nebraska, and Idaho showed median manufactured home values more than doubled, increasing value by an average of 110.82 percent. In those same states, site-built home values appreciated 57.95 percent in the same period.
  • An analysis of the Federal Housing Finance Agency’s MH index by a nonprofit research organization indicates the prices of manufactured homes perform similarly to those of site-built properties.

CrossMod homes, the newest category of off-site built housing, present a new evolution for the off-site built home industry. These homes blend off-site construction and on-site features such as drywall interiors, porches and garages to produce an affordable home that can be financed and appraised alongside site-built homes.

“We know many people are getting priced out of today’s housing market. At Clayton, we strive to open doors for more people by bringing homeownership within reach,” Kevin Clayton, CEO of Clayton, said. “Owning a home provides individuals and families with more than a place to live — it’s an opportunity to build wealth over the years while earning more value for money spent.”

Go to the Clayton website to read the full white paper on “Off-Site Built Homes Proven To Appreciate In Value – Providing Equity Building Opportunities & Reshaping Today’s Housing Market”.


MHInsider is the leading resource for manufactured housing industry news and is a product of MHVillage, the largest website for manufactured homes.

StudioBuilt Opens Factory in Texas

StudioBuilt new modular home factory texas
Amherst Group CEO Sean Dobson and the Amherst team do a ribbon cutting at the new StudioBuilt factory in Cuero, Texas.

The Amherst Group, LLC, a vertically integrated real estate investment, development, and operating platform, has opened its first StudioBuilt™ manufacturing facility for new homes.

Amherst held a grand opening and ribbon cutting on April 5 in Cuero, Texas.

Amherst purchased a closed textile factory in Cuero, Texas in 2021 to launch its first StudioBuilt manufacturing facility. Revitalizing this facility will, at full capacity, create more than 250 manufacturing jobs and produce hundreds of new, high-quality homes each year.

“As a real estate investment, development, and operating platform, we seek to fill unmet consumer demand for affordable, accessible, safe single-family housing across the U.S,” Amherst CEO Sean Dobson said. “Our StudioBuilt homes initiative is a testament to our commitment to identifying innovative solutions to combat the nation’s housing crisis by increasing affordable housing supply in areas of opportunity.”

Amherst’s StudioBuilt homes are prefabricated homes, constructed in a factory and then installed on-site.

This off-site construction process enables the homes to be completed 50% faster than the standard process, Amherst stated in a release and provides better quality controls during the construction process, and is a more sustainable housing product.

“We are thrilled to celebrate the opening of this manufacturing facility as we seek to apply our innovative approach and resources to providing more accessible, affordable, and quality housing for communities,” Amherst Vice Chairman Spencer Lindahl said. “We look forward to bringing these high-quality homes to neighborhoods in Texas and nearby states, and we welcome the opportunity to work with local leaders to bring this unique housing solution to their communities.”

Amherst stated it has plans to invest more than $12 million in the Cuero factory, which will enable it to produce more than 600 new housing units every year.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

Labor Report Shows Fewer Jobs, Construction Up

manufactured housing construction up job openings jobs report bls

The number of job openings decreased to 9.9 million  — the lowest since May 2021 — on the final day of business in February, the U.S. Bureau of Labor Statistics reported.

New hires and total separations changed little, at 6.2 million and 5.8 million, respectively. Within separations, quits edged up at 4 million while layoffs and discharges decreased at 1.5 million.

Where Are the Job Openings?

The number of job openings increased in construction, up 129,000, and in arts, entertainment, and recreation at 38,000.

The largest decreases in job openings were in professional and business services, down 278,000, health care and social assistance down 150,000, and transportation, warehousing, and utilities are down 145,000 positions.

In February, establishments with one to nine employees saw little change in their job openings rate, hires rate, and total separations rate, but the layoffs and discharges rate decreased. Establishments with more than 5,000 employees saw little change in their hires rate and total separations rate while the job openings rate decreased.

Many analysts point to the jobs report as early evidence that Fed activities are taking hold.

Jobless Claims Jump

Two days after the job openings report, unemployment claims jumped to 228,000. Economists expected a slight rise to 201,000, compared with 198,000 in the previous week.

The market convulsed mid-morning on the news.


MHInsider is the leader in manufactured housing industry news and is a product of MHVillage, the largest website for manufactured homes.

How to Waste Good Money on Marketing

money fire marketing dollars darren krolewski mhvillage
Set the budget ablaze.

‘With a little time and effort you too can increase your company’s marketing expenses and lower results’

reputation management online darren krolewski marketing dollars BDP
When not dispensing contrarian marketing advice, Darren Krolewski is co-president and chief business development officer of MHVillage, the top website for manufactured homes, retailers, and communities, and leads efforts that generate home transactions of more than $3 billion.

On the subject of marketing, the legendary department store pioneer John Wanamaker famously lamented, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Just imagine what it was like to be a marketer in the late 19th century laboring under such adverse conditions. No websites. No Internet. No social media. You could only rely on newspapers, a few catalogs and the occasional holiday parade on which to throw away your marketing dollars. Meanwhile, you’d be forced to toil on with the knowledge that some unknown share of your advertising could actually be working. The horror!

Thankfully, marketing has come a long way since those barbaric times. With the advent of digital marketing, choices in advertising channels for manufactured housing professionals have increased exponentially. Yet despite these advancements, so many communities, retailers and service providers continue to struggle with how to deplete their advertising investment in the fastest and most gratuitous manner possible.

But don’t worry, with a little time and effort you too can increase your company’s marketing expenses and lower results. Here are a few tips to almost guarantee the complete and total failure of any and all marketing initiatives.

1. Don’t Track Your Advertising

Not tracking your advertising is a surefire strategy to ensure the greatest ineffectiveness of your marketing campaigns. If you don’t know what specific channels, platforms and creative are generating leads, you’ll never be able to shift your marketing budget into the ones that are the most profitable. One of the best free tools for tracking the effectiveness of online advertising is Google Analytics. Less experienced marketers use this tool to generate a unique tracking code that can be placed in different types of digital ads to help determine which are generating the most clicks. Best to avoid it. Just send all your visitors to your homepage so you have no idea how they got there. After all, knowing how people are finding you, where they are coming from and if your website is doing its job can only lead to better results. And we definitely don’t want that.

2. Don’t Bother Having a Good Website

Studies have shown that this internet thing will probably end up being a complete waste of time. Centuries from now, future civilizations will ponder our attachment to cat videos, sharing pictures of our meals, and buying products and services without leaving our homes. On the other hand, a terrible website can be a great way to consume a large portion of your advertising budget and erode the effectiveness of your digital campaigns. Remember, when it comes to websites, speed rarely matters. Be sure your website loads as slowly as possible so visitors will get frustrated and leave. Also, make sure your website is nearly unusable from a mobile device. Give particular attention to making forms and buttons insidiously difficult to use on a small screen. Focus instead on the proven desktop experience. 

3. Don’t Optimize Your Ad Campaigns

Remember those late-night rotisserie grill infomercials that touted “Set it and forget it?” It’s a strategy that works on more than just poultry. Once you come up with some creative advertising, you should never change a good thing. Or a bad thing. Or anything. Just let your ads keep running forever until any response gradually fades away. Changing ads every few weeks to keep them fresh is just a myth perpetuated by unscrupulous graphic designers. Don’t be a sucker. The fewer clicks you get, the higher your cost per click. It’s simple math. Trust your instincts. There’s no point in A/B testing different versions of your ads against one another to see which headlines and content work best. That would only expose faults in your initial judgment. Some may argue that impressions without clicks indicate a problem with your ad creative. Or clicks without conversions may suggest an issue with your landing page. Then again, some people argue about most everything.

4. Don’t Limit Yourself to a Single Call to Action

It’s been said that variety is the spice of life. What better way to encourage consumer happiness than to give your website visitors lots of choices? Don’t limit the possibilities by suggesting a single, straightforward call to action such as the completion of a lead form or application. No, like an old Choose Your Own Adventure® novel, you should strive to provide as many potential outcomes as possible. Even if some of them lead to dead ends. Be sure to utilize as many different domains and subdomains as possible, including switching over to third-party service providers, to make it as tough as possible on your web developer to keep the tracking straight. When in doubt, share the blame. The same holds true for promotional emails as well. Be sure to incorporate as many calls to action and clicks as you can. Ask the recipient to take a survey, watch a video, click on a button, and click to learn more. People love to feel like they are part of something. Give it to them.

5. Don’t Advertise Consistently

Many marketers believe repeating a message multiple times builds awareness and recall. Many marketers believe repeating a message multiple times builds awareness and recall. See what I did there? Wasn’t it annoying? Part of the fun of marketing is constantly coming up with new advertising ideas and ways to spend your company’s money. That way you can enjoy the creative process again and again. If you maintained a consistent advertising budget over time, you’d be able to establish and maintain momentum much easier than starting from a dead stop. Sure such a radical strategy may purport to be more successful and cost efficient, but where’s the fun in that? Instead, try stopping and starting your advertising every chance you get. Salesperson call in sick? Turn off the ads. Rain in the forecast? Turn off the ads. Prospect says they’ll “think about it”? Turn off the ads! You get the idea. Turn off the ads.

6. Don’t Follow Up

According to a study by Brevet, 80% of sales require an average of five follow-ups in order to close the deal. Five follow-ups? Who has time for that!? Everyone knows that if a prospect isn’t ready to make a commitment right away, they’re not a serious buyer. Don’t let them lead you on. It’s difficult to contemplate why so many tire kickers spend their time responding to ads and visiting manufactured home sales centers. The world may never know. As a marketer, you should focus all of your advertising budget on one thing and one thing only: generating a steady flow of new leads. The vast majority of these aren’t going to convert. Learn to accept it. Don’t waste your time on marketing pseudoscience like mapping the customer journey and crafting specific follow-up campaigns for different personas and phases of the buying process. Absolutely not. Try lots of new things. Get your marketing budget out there. Keep the economy humming. So what do you do with all those bad leads? Put them in a file and never look at them again. Out of sight, out of mind.

So while marketing may have evolved, that doesn’t mean you have to. When sales are cooling off and it’s taking twice as much effort to generate the same results, don’t be afraid to stop. Stop it all. Why even question which half of your advertising is working when you can ensure none of it is? Let your competition carry the load. Those fools. Because if there is one thing we’ve learned about marketing over the last century and a half it’s this: sometimes the best thing you can do is nothing at all.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Champion Homes, Quartz Properties Partner in N.C.

champion homes quartz properties modular home builders partnership colorado
Champion showed the Pelican, a factory-built three-bedroom, two bath home at the Biloxi home show in 2023.

Industry leaders Champion Homes and Quartz Properties have joined forces to create an innovative new build-for-rent community in Asheville, N.C. The community, Belle Meadow, will have 74 homesites outside of Asheville in the Blue Ridge Mountains.

Champion Homes has more than 70 years of experience in manufactured and modular housing and has 42 manufacturing facilities across the United States and western Canada. Quartz Properties is a rapidly growing modular builder and was named the 2022 Off-site Construction Builder of the Year by the National Association of Home Builders.

The partnership aims to demonstrate the full benefits of off-site construction for high-quality affordable housing, particularly in build-for-rent applications. The detached single-family homes and duplexes will each have four bedrooms, two or three baths, and an average size of 1,600 square feet.

“We are thrilled that Champion chose Quartz to launch their build-for-rent development platform,” Quartz Properties CEO Joanna Schwartz said. “We have had an excellent experience working with Champion to support our other North Carolina developments, and we are looking forward to deepening our partnership and making Belle Meadow a reality.”

Champion Modular’s Excel brand of homes will be featured on the Belle Meadow homesites. Since 1984, Excel Homes has provided more than 29,000 homes.

Belle Meadow’s single-family and semi-detached rental homes will be built off-site in a controlled environment using Champion Modular’s A Smarter Way to Build® process. The process reduces waste and cost while delivering precise quality and move-in-ready homes within a fraction of the time that it takes to build on site.

“Our build-for-rent and Manufacture-to-Rent™ homes and services provide developers with a turnkey solution at a price point, quality, and speed for today’s market,” Skyline Champion President and CEO Mark Yost said. “We are excited to collaborate with Joanna and the Quartz team on this critical community development. It reflects our commitment to our long-term relationship and working together to accelerate and deliver innovative housing across North America.”

Groundbreaking for Belle Meadow is anticipated in the second quarter of 2023, and the development will be Quartz’s third in the Greater Asheville region.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the largest website for manufactured homes.

EVENTS

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2026 MH FacTOURy Summit Opens Registration

Attendee registration is now open for this year’s MH FacTOURy Summit, the annual two-day event hosted at the RV/MH Hall of Fame, from Aug....
hall of fame elkhart mh rv

Introducing the 2026 RV/MH Hall of Fame Inductees

Aug. 17 Induction Dinner in Elkhart to Honor Five from Each Industry In August, the RV/MH Hall of Fame will celebrate the 2026 class of...
MHI CE expo hall vegas manufactured housing meeting

Manufactured Housing Industry Convenes in Las Vegas for MHI’s 2026 Congress and Expo

More than 1,500 manufactured housing professionals are expected in Las Vegas April 7-9 as the Manufactured Housing Institute’s Congress and Expo returns to the...