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The House That Eames Always Meant to Build

kit house factory built eames dream
The two-story Eames Pavilion System, as debuted at Triennale Milano during Milan Design Week 2026.

Eames Vision for Factory-Made, Modular Living Hits the Market Following Debut in Milan

eames house interior factory built modular kit of parts

For decades, design enthusiasts have gazed at the glass-and-steel perfection of the Eames House in Pacific Palisades, California, and asked the same unanswerable question: Can I have one? The answer, for over 75 years, has been a polite but firm no. The house was a prototype, not a product. A demonstration, not a deliverable. Until now.

At Milan Design Week 2026, the Eames Office made the announcement that an entire generation of modernism lovers had quietly been waiting for. Unveiled at the Triennale Milano alongside an ambitious new exhibition, the Eames Pavilion System is the long-imagined transition of Charles and Ray Eames‘ prefabricated residential vision from archive to reality — a fully engineered, globally available modular construction system developed in partnership with Barcelona manufacturer Kettal.

It is not a replica. It is not a collector’s edition. It is, by the account of Eames Demetrios — grandson of Charles and Ray and current director of the Eames Office — something far more significant: the fulfillment of a design intent that was always meant to scale.

The popular imagination of Charles and Ray Eames tends to begin and end with furniture: the lounge chair and ottoman, the molded plastic shell chairs, the plywood work that defined a midcentury aesthetic still referenced in every design school on earth. But according to the curators and researchers behind this project, furniture was never the whole story.

Exhibition curator and author Eckart Maise spent nearly three years conducting an in-depth investigation of the Eames Office Archive, uncovering published and unpublished residential projects spanning the decade from 1945 to 1954. What emerged was, by his own account, a surprising revelation: architecture was not peripheral to Charles and Ray’s practice. It was central to it.

“Through rigorous, in-depth archival investigation, we uncovered a wealth of material — drawings, studies, and proposals — that had remained largely unseen,” Maise said. The research forms the backbone of both the new exhibition and an accompanying Phaidon publication, the first comprehensive sourcebook devoted solely to the Eameses’ residential architecture.

The source material for the Pavilion System draws on a constellation of projects beyond the famous Eames House (Case Study House No. 8), including Case Study House No. 9 (the Entenza House), two designs for director Billy Wilder, and a series of timber-frame experiments including the Shelter House and the De Pree House. Taken together, these projects reveal a consistent architectural grammar: a rational structural grid, maximum volume from a modest footprint, and a framework designed for flexibility rather than permanence.

From Prototype to Product

eames office kit of parts home design

Translating that grammar into a contemporary product was not a simple matter of scaling up the blueprints. The Eames Office had long recognized the challenge. Since Ray Eames’ passing in 1988, the organization had been searching for a manufacturing partner capable of industrializing the prefab vision without sacrificing the spatial quality that made the original houses so remarkable.

The barriers were significant. Modernizing the prototypes required adapting proportions, joints, and materials to meet present-day regulatory standards. Components needed to be engineered for both outdoor and hybrid use, addressing complex technical requirements around sealing, UV resistance, and durability. And there was the fundamental tension of prefabrication itself: historically a local industry, constrained by geography and logistics, while the Eames legacy was emphatically global in its appeal.

Kettal, the family-owned Spanish manufacturer headquartered in Barcelona, emerged as the answer to all three challenges. Founded in 1966, the company has spent decades developing expertise in aluminum structures, modular architectural systems, and outdoor environments — precisely the technical vocabulary required to bring Eames-era prototypes into the twenty-first century.

“Going from prototype to product means standardization and industrialization… it is through this discipline that a system becomes more usable and the possibilities actually increase.”

— Kettal Creative Director Antonio Navarro

The result, after nearly three years of intensive research and development, is what Kettal Creative Director Antonio Navarro describes as a system that balances original intent with contemporary innovation — high-precision aluminum profiles, engineered decking, bioclimatic roofing, integrated lighting and HVAC, and digital configurators layered onto the Eameses’ foundational architectural logic.

“The goal is evolution, not stylistic reproduction,” Navarro said.

A Kit of Parts

eames kit house interior light design week milan debut

The Eames Pavilion System is, at its heart, a disciplined modular kit. Repeatable structural modules combine with interchangeable roof types, facade infills, glazing options, textiles, and accessories to produce configurations ranging from a compact single-story pavilion of just 16 square meters up to a fully equipped two-story residence. Components are produced through factory-controlled processes at Kettal’s Barcelona facilities and finished on site — a balance between industrial precision and human craft that would have resonated deeply with the Eameses’ own manufacturing philosophy.

The structural palette speaks the language of the original houses: aluminum, glass, polycarbonate, and wood, assembled into single units, double modules, and multi-bay configurations. The system is designed explicitly for worldwide availability, and with repairability, longevity, and reconfigurability built into its core logic — a direct echo of Charles and Ray’s conviction that architecture should serve as a living backdrop for human experience rather than a fixed monument to a single moment in time.

The use cases are deliberately broad. Residential applications include studios, accessory dwelling units, vacation homes, garden pavilions, and poolside structures. The system also addresses hospitality and resort environments, workplace configurations, and retail or exhibition installations — an acknowledgment that the Eameses themselves never drew hard lines between domestic life and the spaces of culture and commerce.

The Exhibition

Running at the Triennale Milano from April 21 through May 10, 2026, the exhibition that accompanies the system’s launch is itself a substantial architectural event. Spread across 800 square meters, it places full-scale, walk-in Eames Pavilion installations alongside archival drawings, films, photographs, and newly commissioned scale models of eight Eames houses — several of which have never before been published or publicly exhibited.

The effect is to reframe the entirety of Charles and Ray’s practice, revealing architecture as a continuous thread running through their work in furniture, exhibitions, toys, photography, and film. The same systemic thinking that produced the lounge chair produced the Case Study Houses. The same belief in industrial production as a vehicle for human dignity informed both the molded plywood experiments and the steel-frame residential prototypes.

For those who cannot make it to Milan, Phaidon’s accompanying publication offers an extensive record of the research, running to 288 pages with approximately 1,000 images. Authored by Eckart Maise with contributions from Catherine Ince of the Charles & Ray Eames Foundation, and forewords by Norman Foster and Eames Demetrios, it constitutes the first dedicated sourcebook on the Eameses’ residential architecture and is available from May 2026.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

Champion Homes Showcases Energy-Efficient Potential of Offsite Construction in Virginia Debut

champion homes ribbon cutting city officials virginia new home manufactured homes
On Dec. 12, 2025, a grand opening was held in Parksley, Va., for the Innovation Cottages, an energy-efficient, off-site-built home project built in collaboration between Champion Homes and iUnit Communities.

Two newly unveiled cottages on Virginia’s eastern shore are offering a glimpse into how factory-built housing could play a larger role in meeting the nation’s growing demand for energy-efficient and attainable homes.

Champion Homes Inc., one of North America’s largest producers of factory-built housing, recently marked the opening of the Innovation Cottages, a pair of off-site-built homes designed to highlight the energy efficiency and design flexibility of modern manufactured and modular construction. The homes were developed in collaboration with iUnit Communities, a long-time partner focused on sustainable housing solutions.

Company leaders and local officials gathered in Parksley, Virginia in December for a ribbon-cutting ceremony and public open house, celebrating what they described as “a model for future residential development.”

“The Innovation Cottages are a marquee example of the incredible capacity of offsite-built homes to be an energy-efficient, leading-edge housing solution,” said Bryan Phelan, Champion Homes’ director of business development. “When forward-thinking collaborators put their heads together, amazing things happen.”

The project consists of two three-bedroom, two-bathroom homes, each built to different construction standards to demonstrate the range of offsite housing options available to communities and consumers.

One home is a 1,200-square-foot modular residence constructed to the International Residential Code at Champion’s manufacturing facility in Liverpool, Pennsylvania. The second is a 1,387-square-foot manufactured home built to the federal U.S. Department of Housing and Urban Development code at the company’s Claysburg, Pennsylvania, plant. Both homes are ENERGY STAR certified and feature custom floorplans designed by Champion.

The cottages include architectural elements commonly associated with site-built housing, including front porches and 7/12 roof pitches. Developers said those details were intentionally included to ensure the homes blend seamlessly with the surrounding neighborhood.

Local officials said the project aligns with Parksley’s interest in innovative housing approaches.

“I can’t tell you how excited the Town of Parksley is to be a part of this incredible endeavor,” Mayor Frank Russell said during the ceremony.

The homes were funded in part through the Virginia Housing Innovation Grant Program, which supports new approaches to housing affordability and services, particularly for low- and moderate-income households across the state. Representatives from Virginia Housing, Accomack County, and Champion Homes attended the event.

iUnit Communities plans to list the cottages for sale in early 2026 and use the project as an educational tool to help prospective buyers better understand the long-term cost savings and environmental benefits of energy-efficient construction.

“The Innovation Cottages help us continue to push the boundaries of what’s possible with offsite construction as we build energy-efficient housing,” said Brice Leconte, founder of iUnit Communities. “Champion has been a collaborator with iUnit in this journey for more than 10 years, and we appreciate their continued support of this joint mission.”

Advocates of factory-built housing say projects like the Innovation Cottages demonstrate how off-site construction can address multiple challenges facing the housing market, including affordability, labor shortages, and energy efficiency. Homes built in controlled factory environments can reduce material waste, improve construction consistency, and shorten build times, while advanced insulation systems and energy-efficient designs can lower monthly utility costs for homeowners.

Champion Homes operates 46 manufacturing facilities across the United States and western Canada and employs more than 9,000 people. Its portfolio includes manufactured and modular homes, accessory dwelling units, park models, and modular buildings serving single-family, multifamily, and hospitality markets. Beyond home production, the company also provides installation services, operates a factory-direct retail network with 82 locations nationwide, and runs Star Fleet Trucking, which transports manufactured housing and other freight across the country.

iUnit Communities focuses on developing sustainable neighborhoods that combine technology and environmentally conscious building practices, encouraging residents to make informed choices about energy use and daily living. Virginia Housing is a public-private partnership that supports housing affordability initiatives statewide through financing programs, grants, and partnerships with local governments and developers.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

U.S. Economy Adds 115,000 Jobs in April, Tops Forecasts as Unemployment Holds

BLS jobs report increase april 2026

Health Care, Transportation Lead Hiring — Home Sales Flat Year-Over-Year

The U.S. economy added 115,000 jobs in April and the unemployment rate held steady at 4.3 percent, the Bureau of Labor Statistics reported  — a result that blew past Wall Street expectations amid an uncertain economic backdrop.

Analysts anticipated a gain of 65,000 jobs, making April’s number notable. The report follows a revised March gain of 185,000, which was the strongest month in job gains since December 2024.

“I’m looking through the report trying to find problems, and it’s fairly bulletproof this month,” Allianz North American Senior Economist Dan North said. “The numbers overall aren’t impressive — they’re still pointing toward a softening job market, but certainly not a collapse.”

Areas of the Economy Producing Jobs

  • Health care led all sectors for the month, adding 37,000 jobs, roughly in line with its 12-month average of 32,000 per month. Most of those gains came from nursing and residential care facilities and home health care services.
  • Transportation and warehousing was the second-biggest contributor, adding 30,300 jobs. Couriers and messengers drove that gain, adding 37,900 positions — though the sector overall remains about 105,000 below its February 2025 peak.
  • Retail trade added 21,800 jobs, aided by warehouse clubs, supercenters, and other general merchandise retailers, along with building material and garden supply dealers.
  • Construction added 9,000 jobs in April, with nonresidential specialty trade contractors gaining 12,600 positions, partially offset by a decline in residential specialty trade contractors. Construction has shown little net change over the past year.

Unemployment Picture

The 4.3 percent jobless rate has remained above 4 percent since June 2024. The number of people working part-time for economic reasons — those who would prefer full-time work — jumped by 445,000 to 4.9 million in April, a figure that weighed on the broader “real” unemployment measure.

Long-term unemployment — those jobless 27 weeks or more — was essentially unchanged at 1.8 million, accounting for 25.3 percent of all unemployed people. The labor force participation rate edged down to 61.8 percent, and the employment-population ratio fell to 59.1 percent.

Wages Increase Slightly

Average hourly earnings for private-sector workers rose 6 cents, or 0.2 percent, to $37.41 in April. During the past 12 months, wages are up 3.6 percent — a smaller gain than the 3.8 percent annual pace economists had expected, and a sign that wage pressures may be easing.

Prior Month Revisions

The BLS revised February’s already-weak reading down by 23,000, bringing the total job loss for that month to 156,000 — far steeper than the initial reported decline of 92,000. March was revised up by 7,000 to 185,000. Combined, the two-month revision left employment 16,000 lower than previously reported.

Fed Implications

The April report lands at a complicated moment for the Federal Reserve, which has kept its benchmark interest rate on hold as policymakers weigh a labor market that is slowing but not collapsing against inflation that remains elevated. In March, consumer prices rose at an annual rate of 3.3 percent, driven largely by higher gasoline costs tied to conflict in the Middle East.

With the jobs market holding steady, the Fed is broadly expected to stay on the sidelines. The next employment report, covering May, is scheduled for release on June 5, 2026.

Recent Housing Statistics

New single-family home sales increased 7.4 percent in March to a 682,000 annual rate, beating the expected 652,000.  Sales are up more than 3 percent from a year ago.

Sales in March rose in the Northeast and South but fell in the Midwest and West. Existing home sales increased 0.2 percent in April to a 4.02 million annual rate, lagging the consensus expected 4.05 million. Sales are flat year over year.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Ways to Give Your Retail Center a Fresh Approach

manufactured housing retail redesign refresh suzanne felber lifestylist mhinsider magazine victoria texas

Your next buyer may have just driven by your retail center, without even noticing that you were there. How many times do we drive the same roads to work or home, and after a week or two we don’t even notice what we are driving by? Unless there is a new fence, signage, or a “Call to Action” we may just stop seeing what is right in front of us.

Solitaire Homes of Victoria, Texas has a great location on a busy road that is one of the main approaches to Victoria. Traffic had fallen off to the retail center, and as someone who was driving by it constantly, I stopped noticing it. When Bryan Rogers, a Regional Vice President for Cavco Homes asked if I was familiar with the center, it took me a while to remember where it was, because in the years I have driven by it, nothing much had changed.

The center had a new general manager that I had worked with in the past, and if anyone could breathe new life into this retail center, Stephanie White was the person to do it. She has an excellent reputation in the community, and is active in a lot of the non-profit organizations nearby. So when she asked for their help, they were more than happy to be a part of this retail center renewal. Stephanie is always the first to arrive, and the last to leave, and truly leads by example.

The first thing that she did was move the houses around, so they were easier to see from the street. By using a horseshoe type staging of the homes, they could then be seen (and noticed) from every direction as people drove by. She also added lighting in the homes, inside and out. Now on those dark winter days, the homes shine like beacons, and it makes you pay attention to them.

Signage at the center was faded, and there was minimal landscaping. It made the homes look temporary.

Steps looked like something that you would be afraid to use. In the first few weeks new signage was ordered, steps were built to order for each home, all homes were skirted, and HVAC units were added to the main homes. People started stopping Stephanie at the grocery store to ask what was happening, and cars started driving into the center to see what all of the excitement was about.

Stephanie also added landscaping around the homes, some as simple as potted plants that added a feeling of belonging to the homes. Seasonal decors were added to the exteriors, and a Halloween photo opportunity was put in the front that anyone was welcome to use. Stephanie decided to have a grand re-opening of the retail center, and even though her budget was tight, she pulled in favors from the community members and the trades to make it something special.

Model home furniture was pulled out of storage to reset the sales office, new model home staging was ordered, and everyone picked up a paint brush to freshen up the fences, and give this retail center a facelift.

And it worked. The City of Victoria ambassador came to have the honor of doing the ribbon cutting, the local Antique Car Club brought their cars, and their members. There was a DJ, and even live entertainment. My favorite feature, though, was the bull riding — perfect for this market, and everyone wanted to take a spin (including this Lifestylist!). There were lots of foods, giveaways that vendors provided, and sales associates were clearly identified by their special T-shirts so they could give visitors tours of the homes.

manufactured housing retail redesign refresh suzanne felber lifestylist mhinsider magazine victoria texas

New Perspective, New Sales

The retail center was able to offer special pricing on older stock models, which made space for fresh, new model homes. Things were finally starting to happen here. The excitement continued when Stephanie offered to have an Angel Tree at Christmas, and people stopped by to pick up their own angel, and to tour the homes. This was a great way to give back, and Stephanie hopes to incorporate a similar program in the homes that will be all year long. Here are five easy ways that you can keep your retail center fresh and a magnet for new visitors, and new sales.

Change is Great!

Your next sale may have been driving past your retail center for years, but stopped noticing it when it always looked the same. Create a goal to change something monthly to the front of your center. Fresh new banners, new lighting, seasonal decorating will all get people’s attention as they are driving buy, and hopefully motivate them to stop and see what’s new.

Host a Grand Re-Opening

People love a party, and if traffic has been slow, think about hosting a “Grand Re-Opening” to rebuild the excitement. Think about doing this when you have new homes coming in, or you have a sale on older models. It will help you create excitement, and let people know that great things are happening at your retail center.

Seasonalize Your Homes

Collect decor items off-season at craft stores or estate sales that you can use to seasonalize your sales office and model homes. It will add that extra festive touch to the experience that buyers (and their kids!) will appreciate. Be sure to have Easter candy out for Easter, and Valentine’s cards that you can offer to send for them for Valentine’s Day. Have Christmas trees like Stephanie did, in your office or homes, that highlight local non-profits that can use a little help.

Community Outreach

Being involved with the local community is always the best way to connect with potential buyers. Offer to let your local sports teams or 4H Club have a car wash at your retail center — the parents will really appreciate your support, and will be happy to send potential buyers your way as a thank you.

Merchandise from the Outside In

A lot of retail centers focus on the interiors of their homes, but overlook the areas of our homes that tend to look the most basic; the exteriors. Design wreaths for each home that reflect the decor in the home. A woodlands home can have a wreath with ferns, a garden home can have a wreath of Spring flowers. If the home has a porch, stage it with a table and chairs, or a glider. It will add personality and charm to your home.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Legacy Housing Acquires AmeriCasa

Legacy Housing manufactured homes texas

Legacy Housing Corporation has acquired the assets of AmeriCasa Solutions, LLC and its proprietary sales management platform, FutureHomeX®.

The company also has appointed AmeriCasa CEO Norman Newton as Legacy Housing’s new chief revenue officer.

Legacy Housing is among the nation’s largest producers of manufactured homes, distributing homes through a network of more than 100 independent retailers and 12 company-owned stores, as well as directly to manufactured housing communities.

A press release on the acquisition states that Legacy is implementing a strategic shift to accelerate revenue growth. The three-pronged approach includes:

  • Expanding the number of its company-owned retail locations
  • Increasing sales volume through company-owned stores and affiliates by leveraging advanced technology and sales support
  • Adding a chief revenue officer to its leadership team

Legacy Acquisition of AmeriCasa All-Cash Transaction

The technology component, FutureHomeX®, is expected to “enhance the homebuying experience and drive sales growth across retail dealerships and communities through a more systematic, consistent, and automated process,” according to the release.

Also included in the deal are a high-performing retail dealership in Houston, a chattel mortgage loan portfolio, an insurance agency, and a services center located in Bogotá, Colombia.

Newton joins Legacy under a five-year employment agreement. He has more than 30 years of senior executive experience in both public and private companies across domestic and international markets. He is the founder of Newton Vision Corp, LLC, a private investment and professional services firm based in Austin, Texas. He holds a degree in finance from the University of Texas at Austin.

AmeriCasa is based in Austin and was founded in 2016.

Legacy Housing, based in Bedford, Texas, and AmeriCasa Solutions have a longstanding relationship. Most recently, Legacy Housing engaged FutureHomeX® to accelerate sales at company-owned retail locations. Concurrently, AmeriCasa Solutions was seeking a strategic partner to scale the FutureHomeX® Platform across the manufactured housing industry.

“We’ve spent years developing and refining the FutureHomeX® Platform, and we were looking for the right partner to scale its deployment and impact,” Newton said. “Legacy Housing’s extensive network of affiliate retailers, park operators, and company-owned stores provides the ideal environment for growth. We’re thrilled to be joining the Legacy Housing team.

“Our vision was simple: build a technology platform — centered on artificial intelligence and automation — that transforms the manufactured home buying experience across retail dealerships, communities, and factory-direct channels,” he said. “Legacy accelerates the execution of that vision.”

Legacy Housing co-founder and board member Curt Hodgson said the company has known the AmeriCasa Solutions team for years and has consistently been impressed with their innovation and execution.

“Acquiring AmeriCasa Solutions and FutureHomeX®, and bringing Norman onto our management team, is a natural and strategic fit for us,” Hodgson said.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

FHFA, HUD Hold Tandem Press Conference to Announce Immediate Implementation of Expanded Credit

Federal Housing Director Bill Pulte.

VantageScore, FICO 10T Include Rental History, Utility Payments for Prospective Homebuyers

U.S. Federal Housing Director William J. Pulte, during an April 22 news conference on new rules for how creditworthiness will be calculated, said consideration will be given to the rental payment history of a potential homebuyer who is seeking a federally backed mortgage.

“Today is a great day for American homebuyers,” Pulte said in introducing the much-anticipated change.

“Effective immediately, Fannie Mae and Freddie Mac are accepting new, modern credit scores that give American homebuyers the credit they deserve for paying their rent,” he said. “If you pay on time, you’re more likely to pay your mortgage on time.”

He said the housing system for decades has “ignored the simple fact” that timely rent payments, particularly for lengthy durations, are a meaningful indicator of credit worthiness for a home mortgage.

“This is a very big deal,” Pulte said. “Credit scores help set mortgage rates and access to home ownership. Lenders use a credit score to determine who gets a mortgage… Fannie and Freddie use it to decide what they will pay for a loan, and investors use it to price the mortgage-backed securities that determine rates.”

Utility payments are also included in VantageScore, and are in the adoption phase for the competing product, FICO 10T.

Twenty-one lenders are in the pool to offer federally backed mortgages under the new program, all of which will be made available through Fannie Mae and Freddie Mac, Pulte said. More lenders are being added to the pool, and the opportunity is open to other lenders who are interested in expanded federal backing.

“We are now in business to make home buying more affordable while being safe and smart,” Pulte said.

Pulte said that he and HUD Secretary Scott Turner held the press conference to spread the word through media about the change, and they have also updated the federal guidelines on how credit will be considered. Already, he said, $10 million in loan activity is documented within the program through Freddie Mac.

“Fannie Mae is underway too,” he said.

Pulte and Turner agreed that in no way does the scoring system change lend a preference toward a specific product or program. Rather, it opens the market for initial and potential products and programs that will benefit the consumer in the home-buying space.

“America was built on competition, as we all know,” Turner said. “Competition stops complacency. Complacency will rob you of your destiny. And it shakes up the status quo, competition does.

“Our announcement today will allow competition between different credit scoring models,” he said. “So we can make housing more affordable and more available for prospective home owners.”

Industry Response to Credit Score Criteria

“MHI supports efforts to facilitate a more competitive market for credit reports and scores, while mindful of the need to preserve secondary market liquidity and investor confidence, which drive the cost and availability of credit for homeowners,” Lesli Gooch, the CEO of the Manufactured Housing Institute, said. “We applaud Secretary Turner and Director Pulte for their focus on improving housing affordability and look forward to continuing our collaboration with them on this and other critical initiatives with that shared goal.”

Cody Pearce is co-CEO of Triad Financial Services, a national lender for manufactured homes.

“At Triad Financial Services, we strongly support the move to modern credit models like VantageScore and FICO 10T that recognize real-world payment behavior,” Pearce said. “For too long, responsible consumers who consistently pay their rent and utilities on time have been overlooked by traditional scoring systems. This change is a meaningful step toward expanding access to homeownership in a responsible way, rewarding true creditworthiness while maintaining sound lending standards. It’s smart policy, and more importantly, it’s the right thing for American homebuyers.”

Ben Halliday, co-founder and CEO of the lending platform Zippy, said he feels the change is a thoughtful step toward giving borrowers and lenders a more complete and accurate view of credit risk and creditworthiness.

“Zippy has considered rental payments in its origination criteria for years, and the results are positive,” Halliday said. “The next major unlock to affordability is pairing this smarter credit framework with lower-cost, high-value housing, and manufactured housing already delivers that at scale. We look forward to continuing to work with regulators and industry partners to expand the supply of manufactured housing across the country.”

Walden Buttram is chief operating officer for 21st Mortgage Corporation.

“21st Mortgage applauds the announcement to accept modern credit models and the focus on increasing homeownership without compromising lending standards,” Buttram said. “Consumers, especially first-time home buyers, and the housing industry will certainly benefit from credit score models that incorporate verifiable rental and utility history.”

Editor’s note: This post is being updated as more information becomes available.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Continuous Insulation: A Practical Application for HUD Code Homes

steve dubin continuous insulation in manufactured homes at factory

By Steve Dubin

Manufactured homes are built to the HUD Code, not the IRC or IBC. That distinction matters, and it drives how factories design, certify, and produce homes every day.

At the same time, the HUD Code and site-built codes share one important trait. They all define minimum requirements that establish safety, consistency, and a baseline for performance.

Continuous insulation is not a requirement, but is a practical option for improving comfort, durability, and efficiency in a factory-friendly way.

What Is Continuous Insulation?

Continuous insulation, often shortened to CI, is insulation that runs uninterrupted across framing members. Instead of stopping at each stud, joist, or rafter, CI creates a thermal layer that blankets the structure.

Most manufactured homes rely on cavity insulation, such as fiberglass or mineral wool. These materials can deliver solid nominal R-values, but framing interrupts that insulation. Wood conducts heat far more readily than insulation, creating thermal bridges.

CI reduces that bridging. The result is an assembly that performs closer to its intended value in real-world conditions. Once installed, CI requires little ongoing maintenance. It is rigid, protected by exterior finishes, and does not settle or compress over time.

Common Rigid Insulation Options

Several rigid insulation products are commonly used to create continuous insulation.

Expanded Polystyrene (EPS)

EPS is widely available and typically lower in cost. It has a lower R-value per inch, so thicker boards are required to achieve higher performance levels. EPS is also more vapor open than other rigid options, which becomes relevant in limited cases where a wall is detailed to dry to the exterior, for example certain cold climate assemblies with structural sheathing behind the foam.

Extruded Polystyrene (XPS)

XPS has a higher R-value per inch than EPS and offers good moisture resistance. Its use as wall insulation has declined in some markets due to cost and environmental considerations, but it is still a very common product for on-site below-grade applications.

Polyisocyanurate (Polyiso)

Polyiso offers the highest R-value per inch of the common rigid insulation types. This allows manufacturers to achieve meaningful thermal improvement with thinner boards. Polyiso is lightweight and typically faced, adding durability and moisture control benefits.

These traits pair well with factory production where space, consistency, and efficiency matter.

The Building Science Benefits

Continuous insulation is not about chasing numbers. It is about controlling heat and moisture more effectively.

By reducing thermal bridging, CI helps keep interior surface temperatures more consistent. Walls feel warmer in winter and cooler in summer, improving occupant comfort. Warmer sheathing also reduces the likelihood of condensation within wall assemblies, supporting long-term durability.

CI can also be applied to the floor system, often referred to as the belly board. The underbelly of a manufactured home is a common source of heat loss and moisture exposure. Adding a continuous insulation layer in this area can improve comfort, protect materials, and reduce energy loss with relatively modest changes to the assembly. These benefits apply regardless of code path. They are simply the result of basic building science.

Why CI Makes Sense for HUD Code Homes

Adding continuous insulation doesn’t mean abandoning HUD Code-compliant designs, but instead, enhances them.

CI can be applied to exterior walls, floors over a steel chassis, or roof assemblies. Even modest layers can improve real-world performance without significantly changing overall design or factory processes.

For manufacturers, CI provides flexibility. It becomes an option for certain product lines, climates, or customer types rather than a universal requirement.

Performance Above Minimum, Financial Upside

Building above minimum performance can unlock financial benefits, depending on location and timing.

ENERGY STAR certified manufactured homes may qualify for federal builder tax credits currently reaching up to $2,500 per home, with higher tiers approaching $5,000 per unit for more advanced efficiency thresholds. Program details vary and change over time, but for manufacturers building at scale, even modest per-unit incentives can help offset the incremental cost of improved envelope performance. These benefits are often a moving-target. Builders should check local and federal benefits for the most up-to-date offerings.

For homeowners and community operators, improved insulation performance often translates into lower heating and cooling costs over the life of the home, improving affordability and long-term value.

Factory Efficiency Considerations

Rigid insulation can integrate cleanly into factory production. Boards are consistent, predictable, and resistant to settling or compression. Thin, high-R materials help control wall thickness and simplify detailing. Exterior CI can reduce reliance on more complex interior cavity insulation strategies.

From an installation standpoint, CI may also require less additional labor than expected. Many window manufacturers now allow windows to be installed directly over continuous insulation without traditional wood bucks, provided compressive strength requirements are met. In those cases, installation looks very similar to conventional methods. Consistency, repeatability, and reduced callbacks matter in a production environment, and CI supports all three.

Environmental Considerations

Improved envelope performance reduces energy demand for heating and cooling over the life of the home. Lower energy use translates into a smaller environmental footprint and supports sustainability goals for manufacturers, developers, and community owners.

A Practical Tool, Not a Requirement (yet)

Continuous insulation is not a trend, and it is not a mandate. It is a practical application of building science that fits well with factory-built housing. The HUD Code establishes a solid baseline today. As expectations around comfort, efficiency, and durability continue to evolve, future code updates may naturally move in this direction. Continuous insulation offers manufacturers and owners an optional, flexible way to build thoughtfully above the current baseline, while also positioning products well for what may come next, without sacrificing factory efficiency.

Steve Dubin is a business development manager for Rmax, a Sika Company. His area of focus is on off-site construction manufacturers. He serves on the board of directors for the Modular Home Builders Association and is a member of the NAHB Building Systems Council. He can be reached on LinkedIn, or directly at dubin.steve@us.sika.com.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

Sell the Sizzle

manufactured housing industry marketing sizzle steak on a fork
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Krolewski

If you know the phrase, “Sell the sizzle, not the steak,” you know Elmer Wheeler.

An early practitioner of what is now known as sales psychology, Wheeler authored the 1937 book “Tested Sentences That Sell” and became a master in the study of persuasion. He spent his career researching and testing minor, often subtle changes in phrasing that could dramatically increase sales results, going on to write several books on the subject and becoming a sought-after speaker, trainer, and consultant in his day.

“Sell the sizzle” is the first, and, by far best remembered, of several principles outlined in his book. It’s a reminder to focus on buyer emotions, motivations, and outcomes rather than the technical aspects of the product that can bog down a sale. In the words of Wheeler himself “The sizzle has sold more steaks than the cow ever has, although the cow is, of course, mighty important.”

Nowhere is selling the sizzle more important than the initial contact with a prospective buyer, especially when a major, big-ticket purchase like a home is involved. Unfortunately, in the enthusiasm to make the sale, many salespeople move too eagerly to selling the product and don’t focus on what they should be doing: creating a desire in the prospect to proceed to the next step in the sales process.

I experienced this valuable lesson firsthand some years ago when I worked on the retail side of the business for a large, community-based sales organization. The company had just implemented call-tracking phone numbers for all of its properties. At the time, this was cutting-edge sales tech, offering the ability to determine which marketing sources were generating the most inquiries and recording the incoming calls for later review or coaching.

Someone on our team came up with the idea to play a few random call recordings during our weekly team sales meeting. The first and only call we played that day started strong. It was answered promptly, enthusiastically, and with a proper company greeting. The sales agent gave a great introduction and transitioned smoothly into a sales presentation, after which they recommended the perfect inventory home. The call wrapped up with a discussion of community amenities, the land-lease concept, and the application process to become a resident.

In hearing the call at this point, you might have thought that it couldn’t have possibly gone better. But we noticed our owner getting visibly agitated as the call progressed. We soon understood why. After the sales agent did the majority of the talking, the prospect thanked the agent for the great information, said that they wanted to think about it, and ended the call. No name. No phone number. No next step.

Talk about a missed opportunity! To this day, I don’t think I’ve ever seen a person change a darker shade of red than our boss did during the playback of that call. 

After a stern refresher in phone skills, we all learned a valuable lesson that day: the purpose of a phone inquiry was to sell an appointment, not the home. Elmer Wheeler would have approved.

In your sales process, perhaps it’s not an in-person appointment. Maybe it’s the completion of a community or financing application. Whatever it is, you have one objective and one objective only: to get the prospect to commit to the next step, whatever that may be.

So, how exactly do you go about doing that? Here are a few tips to keep you focused on asking for the next step and avoid some common pitfalls:

Don’t Overwhelm the Prospect

If you’ve ever found yourself talking about the pre-HUD history of manufactured housing or explaining the advantages of 2×6 sidewalls, you’re providing way too much information. Answer prospect questions politely and succinctly, then immediately pivot back to asking for the next step. 

Let Your Prospect Do Most of the Talking

You can’t learn what’s important to your prospect if you’re the one doing all the talking. You’ll miss important information for motivation and urgency. Stop. Pause. Let the prospect do most of the talking. Move the conversation toward the next step. 

Sell Benefits, Not Features

Features don’t sell homes. Benefits do. Talk in terms of the benefit to your prospect. Need to move right away? Great, I’d love to show you our move-in-ready homes. Would you like to come in this afternoon or this evening? Always ask for the next step. 

Don’t Tackle Objections

Handling objections over the phone can take you, too quickly, into the weeds, or worse, put everyone on the defensive. Acknowledge the prospect’s concerns, validate that you understand why they might think or feel that way, and redirect how your next step in the process can help answer those questions.

Pique the Prospect’s Interest

When you provide too much information or try to sell a home over the phone, there is nothing left to be discovered. The next step becomes unnecessary. You want to offer just enough information to make the prospect intrigued and enthusiastic to take the next step. 

When you think about it, keeping a phone inquiry narrowly focused also makes good sense. Instead of asking the prospect to commit to a major purchase or complex process before trust has been established, you’re simply selling a conversation. It’s low pressure and certainly less intimidating.

Give it a try. You’ll find your sales will be sizzling in no time.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Introducing the 2026 RV/MH Hall of Fame Inductees

hall of fame elkhart mh rv

Aug. 17 Induction Dinner in Elkhart to Honor Five from Each Industry

In August, the RV/MH Hall of Fame will celebrate the 2026 class of inductees.

Each year, five professionals from each industry are chosen for induction into the RV/MH Hall of Fame. The 54th annual induction ceremony will be held Aug. 17, 2026, in Elkhart, Indiana.

“Recently, the Recreational Vehicle and Manufactured Housing Hall of Fame selection committees held meetings to review in detail all the nominations submitted for consideration of induction in the 2026 class of the RV/MH Heritage Foundation,” RV/MH Hall of Fame Executive Vice President Ryan Szklarek said. “We were impressed with the number and quality of nominations.”

Below are some career highlights of the five nominees from the manufactured housing industry, followed by the list of the RV nominees.

2026 Hall of Fame Honorees

Jim Breen — Alta Cima Corporation
professional headshot jim breen hall of fame inductee 2026 elkhart aug 17
Breen

Nominated by longtime employee Liz Sarsam, Breen began his career in 1991 with Prestige Homes. He was initially hired to furnish and decorate model homes, within a year was brought to the sales team, and within 18 months of employment, was the top seller in the company’s 14 locations. Breen was assigned as the manager of Prestige’s lowest performing sales center, a location the company planned to close, and brought the struggling home sales operation up to the company’s most productive. In 2000, Breen founded Alta Cima, a single-location liquidation center that evolved into one of the country’s most innovative and expansive home retail businesses, under the name Factory Expo, with 20 locations in 15 states and annual sales of more than $200 million.

Breen also acquired Dealers Network, a separately run franchise of home sales centers that provide opportunities for professionals who want to own and operate their own manufactured home sales center. Dealer Network has 16 locations in eight states. Breen is on the executive committee for the Manufactured Housing Industry of Arizona, where he has been a member and volunteer for many years. He is a Trustee Club contributor to the Manufactured Housing Institute and has been honored with the President’s Award through the MHIA. Supporting letters for Breen’s nomination came from longtime Arizona executive Ken Anderson, Terry Gleeson of Valley Wide Enterprises, and Adventure Homes founder Wally Comer.

“Jim’s career is a testament to his vision and work ethic,” Gleeson said. “He started by selling furniture and staging model homes before transitioning into manufactured home sales, where he quickly became the top salesman at his company. In 2000, he founded his own firm, pioneering internet sales and creating new ways for families to realize the American Dream of homeownership.”

Robert Blair Young — Blair Group
professional headshot bob young hall of fame inductee 2026 elkhart aug 17
Young

Young, nominated by longtime employee Cyndi King, started his career in the early 1970s as an executive with Citibank in New York, buying home loans and providing chattel floorplan lending for retailers. In 1980, he went to work for Intercoastal Communities in Florida where he was instrumental in the development of seven communities with 1,100 homesites catering to active adults. Young established Blair Group in 1988, and built his own business in the development of 55+ manufactured home communities, largely in partnership with Palm Harbor and Fleetwood Homes. He developed five communities with 3,864 homesites.

Young has served for decades, including in leadership roles, with the Florida Manufactured Housing Institute, and is a longtime member of MHI’s National Communities Council. He has won several FMHA awards, including the President’s Award, and hosts an annual charity golf tournament that supports the Make-A-Wish Foundation. Supporting letters for Young’s nomination came from longtime executive Joe Stegmayer, industry finance expert and advocate Dick Ernst, and CEO and owner of Murex Properties Steven Adler.

“Bob was an accomplished builder/developer who provided great value for his residents, and a community they could all be proud of,” Ernst said. “Most of Bob’s residents were long-term residents, and the same could be said for Bob’s employees. If anyone demonstrated what the best of an industry could be, it was Bob.”

Steve Case — Real Estate Investor, Educator, SECO Co-Founder
professional headshot steve case hall of fame inductee 2026 elkhart aug 17
Case

Case, nominated by Pentagon Properties founder and SECO Co-founder Spencer Roane, has been a real estate investor in RV properties, manufactured home communities, multi-family, and self-storage for nearly three decades, early on pursuing a series of “turnaround parks” that required extensive hands-on effort in the relocation of homes, home infill, utility upgrades, and operational re-engineering. The experience helped position Case to acquire a portfolio of more stable communities that could be a long-term investment. In 2003, Case founded Mobile Home University to serve as an educational and training platform for those who wanted to come into the industry.

He is a co-founder of SECO, the annual manufactured housing industry conference held in Atlanta, and has put to use his knowledge of the industry and relationships with an array of community owners/operators, transport and install professionals, lenders, and other service and supply providers to help build the event’s educational sessions. Case has dedicated years of service to the Georgia Manufactured Housing Association. Supporting letters for Case’s nomination came from Chuck Meek of Bay Acceptance Corporation, Paul Chase of Ironhorse Communities, and Mark Titshaw, of Stonegate Management Group.

“Steve’s passion for training and mentorship is a hallmark of his career,” Titshaw said. “Drawing on his prior military service, including 20 years in the U.S. Air Force, where he served in instructor roles, he has brought that same commitment to instructing, guiding, and empowering others in the MHC space.”

Evan Atkinson — Clayton Homes of Frazeysburg
professional headshot evan atkinson hall of fame inductee 2026 elkhart aug 17
Atkinson

Nominated by Shawn Carnahan of Adventure Homes, Atkinson has spent 43 years in the retail of manufactured homes, having owned and operated Williamsburg Square from 1983 to 2015, at which time he became general manager of the Clayton Homes home center in Frazeysburg, Ohio. In 2018, the Frazeysburg location was named MHI’s Midwest Dealer of the Year. Atkinson has been on the executive committee for the Ohio Manufactured Homes Association for more than 30 years, including several years as president. He served for 13 years on the Ohio Manufactured Homes Commission and testified on behalf of the industry several times before the Ohio General Assembly. Supporting letters for Atkinson’s nomination came from Tim Williams of the OMHA, George Gunnell, a regional manager with Clayton Homes, and Jack Zide, the current GM for the Frazeysburg location.

“I received the privilege to come work alongside Evan in 2018 as part of a succession plan (for him) to slowly step away from day-to-day operations,” Zide said. “The first day I began working with Evan I realized there were people and businesses that talked about ‘doing the right thing’ and ‘taking care of customers’ and there were people who really did it. The amount of integrity and genuine concern for customers that I have witnessed firsthand from Evan has shaped who I am and who I strive to be as a leader and provider.”

Jim Joffe — J&H Asset Property Management
professional headshot jim joffe hall of fame inductee 2026 elkhart aug 17
Joffe

Joffe, nominated by Maria Horton of Newport Pacific, has spent 40 years in retail sales and property management, founding both Home Quest Manufactured Home Sales, a leading California dealership, and J&H, which manages more than 100 manufactured home communities. He serves on the board of the California Manufactured Housing Institute, continues to dedicate time to the Western States Manufactured Housing Association, and has served on multiple municipal task forces in LaVerne, Rialto, and Visalia. He has been honored with WMA’s William E. Carr Award, a Lifetime Achievement Award from CMHI, and his dealership won Orange County Business Journal’s Small Family Business Award. Supporting letters for Joffe’s nomination came from Barry Cole of Manufactured Housing Insurance Services, industry attorney Michael Mihelich, and Keith Casenhiser of Bessire and Casenhiser.

“Jim Joffe is a strong leader and a deeply generous individual, dedicated to helping those in need,” Horton said in her nomination papers. “He runs programs in his communities that provide crucial assistance, including rental support and home maintenance services. His efforts help residents maintain their homes and preserve property values, ensuring the well-being of the entire community.”

The 2026 RV Inductees

Bob Been – Dealer
Affinity RV | Prescott, Arizona

Bryan Brady – OEM
Heartland RV | Elkhart, Indiana

Dr. Richard Curtain – Advisor
University of Michigan | Ann Arbor, Michigan

Gary Enyart – Supplier
Cummins | Maple Grove, Minnesota

Bill Scheffer – Association
MMHRVCA | East Lansing, Michigan


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

Manufactured Housing Industry Convenes in Las Vegas for MHI’s 2026 Congress and Expo

MHI CE expo hall vegas manufactured housing meeting
Photo courtesy of MHI/Shawn Spence.

More than 1,500 manufactured housing professionals are expected in Las Vegas April 7-9 as the Manufactured Housing Institute’s Congress and Expo returns to the MGM Grand.

The event is among the industry’s premier annual gatherings, bringing together manufacturers, builders, lenders, suppliers, and community operators for three days of learning, product showcases, and business development.

Registration remains open, and attendees will have access to an expanded slate of activities, including workshops, receptions, pre-event forums, exhibitions, and specialized training sessions.

“This year’s Congress and Expo is designed to give industry professionals fresh tools and insights that can help strengthen business and off-site built housing as a whole,” MHI CEO Lesli Gooch said.

Congress and Expo Schedule

The 2026 Congress and Expo kicks off on April 7, with two specialized add-on events. Included this year is the new Live Professional Housing Consultant® Experience, a full-day, immersive training designed for sales professionals looking to sharpen their skills and increase closing rates.

Also taking place is the 2026 NCC Spring Forum, a full day of programming delivering content tailored to community owners and operators of all sizes.

Congress and Expo officially kicks off with a newcomers reception for first-time attendees, followed by the opening welcome reception. This year’s Expo Hall will feature more than 160 booths showcasing the latest innovations in manufactured housing products and services.

Wednesday and Thursday’s schedule includes programming organized into three different tracks, each focusing on different aspects of manufactured housing.

Newcomers Track

Designed for professionals new to manufactured housing, this track provides foundational insight into the industry’s products, financing options, titling, siting, and business models. Expert-led workshops and interactive question-and-answer sessions will give participants clarity on market opportunities, home types, and pathways for building a successful presence in the factory-built housing sector.

Industry Hot Topics Track

This track explores emerging trends, data, and innovations shaping manufactured housing today. Sessions will cover lending 
developments, new research, economic and real estate forecasts, and the role of technology — including AI — in the industry’s future. Attendees will gain an understanding of forces influencing growth and attainability.

Legal/Regulatory Track

Focused on the policies and legal frameworks influencing manufactured housing, this track offers guidance on compliance, risk management, fair housing, and state/local regulatory issues. Participants will hear from legal experts and regulatory experts about evolving rules, resident protections, advocacy efforts, and best practices for navigating regulatory challenges while supporting industry advancement.

Participate in the Golf, Clay Shoot

In addition to business-focused programming, the event offers several recreational options. On April 6, the day before the start of Congress and Expo business sessions, registered participants can take part in the 20th Annual Oliver Technologies Golf Open at the TPC Las Vegas. The tournament includes lunch, shuttle service from the MGM Grand, and a chance to win prizes.

Excellence in Manufactured Housing Awards

Awards and Recognition

Another key feature of the 2026 Congress and Expo is the MHI Excellence in Manufactured Housing Awards program, which honors industry excellence in categories such as sustainability leadership, community impact, and retail sales accomplishments. The awards recognize organizations and professionals who have demonstrated outstanding service, innovation, or community leadership in the manufactured housing industry.

Marketplace and Exhibitors

The Congress and Expo’s Expo Hall serves as a hub for business activity throughout the event. Organizers report that companies in attendance represent a broad cross-section of the industry — from lenders and brokers to material suppliers and technology innovators.

Also available on Monday is the 8th Annual Hart Kienle Pentecost/Lutz, Bobo and Telfair Clay Shoot, another optional activity in an informal outdoor setting before the main conference begins. A separate registration is required for both events.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

EVENTS

hall of fame elkhart mh rv

Introducing the 2026 RV/MH Hall of Fame Inductees

Aug. 17 Induction Dinner in Elkhart to Honor Five from Each Industry In August, the RV/MH Hall of Fame will celebrate the 2026 class of...
MHI CE expo hall vegas manufactured housing meeting

Manufactured Housing Industry Convenes in Las Vegas for MHI’s 2026 Congress and Expo

More than 1,500 manufactured housing professionals are expected in Las Vegas April 7-9 as the Manufactured Housing Institute’s Congress and Expo returns to the...

Biloxi Show Shapes Up to be Bigger Than Ever in 2026

With more homes, more exhibitors, and more buzz than ever before, the 2026 Biloxi Show is expanding, and fast.  The Biloxi Manufactured Housing Show &...