MHVillage Offers Sales Professionals New Text Feature to Improve Lead Response Time
If you’ve been in the sales profession for any amount of time you understand the importance of lead response time. How fast you respond is a key factor in closing a deal. You want to be the first to talk with a potential customer. And you want to ensure the original response time for a query is as short as possible.
MHVfastLead™ is yet another resource available for MHVillage.com advertisers who want to improve lead response time. This generally helps a sales professional to have better communication with potential customers.
Professional account holders receive a text message when there is a new sales lead from the site. This allows industry professionals the opportunity for a more immediate response than alerts sent via email, particularly when you’re out in a community.
Enable text lead notifications at no additional charge. It’s a simple change of settings within your account dashboard. First login, then click “Update Your Account Information” on the right side of the page. Days of the week and hours of each day can be designated for receipt of text messages on sales leads from the site.
MHVillage unveiled the new service to improve lead response time, in BETA form, during the 2017 MHI Congress & Expo in Las Vegas.
The Research Says
Here are a few bits of information we considered during the development of MHVfastLead.
- The odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes versus 30 minutes
- Odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes
- 43 percent of sales go to the sales professional who was first to respond
- The odds of a call resulting in a contact with a lead decreases by 10 times within the first hour following lead notification
MHVfastLead text notification works on Android and Apple devices.
Email lead notifications will continue uninterrupted regardless of participation in the MHVfastLead program. Leads received via text will provide the date and time of the inquiry, name of the interested person and a reminder link for home location. Often, other details on the home will be included.
So, now you can contact that hot lead, even while they’re still browsing MHVillage. Be the first to register for MHVfastLead, and be the first to land that sale!
