Champion Homes has appointed Tim Larson, the company’s former chief growth officer, as its CEO, succeeding Mark Yost.
Yost had served as president and CEO since June 2019.
Larson joined Champion Homes in 2021 and has been responsible for leading the company’s direct-to-consumer growth and brand transformation, driving what the company calls “a customer-centric approach to the business”.
“As we engaged in our ongoing succession planning activities, the board determined that Tim has the right set of leadership, operational and financial skills and experience to lead Champion Homes as it embarks on its next phase of growth,” Champion Homes Chairman of the Board Eddie Capel said. “Since joining the company, Tim has been instrumental in developing and executing our digital direct-to-consumer strategy, expanding our retail footprint, and driving a customer-centric approach to the business. We are confident now is the right time to transition leadership and that he will continue to build on the progress achieved during Mark’s tenure as CEO.
“We remain on track to deliver solid results in our third quarter and will look to capitalize on new opportunities to unlock even more value for our shareholders with Tim at the helm,” Capel said. “On behalf of the board of directors, I thank Mark for his leadership as CEO of Champion Homes and his many contributions over the past decade.”
Larson previously has been CEO of Jostens, Inc. and CMO and senior vice president of global customer excellence at Polaris Industries.
Champion Homes is a leading producer of factory-built housing in North America. It employs about 9,000 people. With more than 70 years of homebuilding experience and 48 manufacturing facilities throughout the United States and western Canada, Champion Homes maintains an innovative portfolio of manufactured and modular homes, ADUs, park-models and modular buildings for the single-family, multi-family, and hospitality sectors.
“It is an especially exciting time at Champion Homes.” Larson said. “There is a tremendous opportunity to expand and elevate offsite built homes through customer-centric product and service innovation, in support of both homeowners and our retailers. I look forward to working with our CFO, Laurie Hough, and the entire outstanding Champion team as we evolve and grow our portfolio of housing solutions.”
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