Your home listing description can make all the difference
The home listing description space is where MHVillage invites you to give a detailed description of the home.
Something we see quite a bit on MHVillage is home sellers using the description area to either list additional details (sometimes the same features already selected and listed in the home features section) or enter nothing at all.
We have found that this is simply not as effective as taking the time to give the shopper more information about the home, the community it is within and any other details that might make this home stand out from the crowd.
Here are some examples of actual home descriptions on MHVillage:
Option 1:
The description has no word limit. Still, this seller only included two sentences about the home.
Option 2:
This seller took the time to walk the buyer through the home describing each room!
The difference in these two listings is crystal clear. One of the sellers took the extra steps to really show off what this home has to offer, while the other seems like they tried to list the home as quickly as possible, not really giving much information.
Rise Above the Rest
It is important to remember, a lot of home buyers are looking at tons of listings and a good number of these buyers are looking at homes in other states. So by giving buyers more information in your home listing description, you set them up to be interested enough to contact you for a tour or more information. And this is the whole point of advertising in the first place!
Now, there are plenty of different ways you can use this space from a marketing stand point. You can follow the two examples mentioned in this article or you can write it more in the style of a newspaper article where it’s in paragraph format. Either way you want to be able to give the buyer the experience of walking through the home, noting all of the details that matter to a home owner. We found that the ads where you can tell that the seller took the time to describe the home, keeps buyers interested and eventually gets them to contact the seller.
So, no matter what your style of advertising is, it’s important to share with the buyer why they should consider your home over all of the other options out there. Why not take the time to use this space to your benefit?
We try to give you all of the tools you need to go the extra mile in your advertising, but if you find you have some questions about what features you have on MHVillage, give us a call or an email today! We are happy to help.
