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Primary Behaviors Of Great Housing Consultants

Oceano, California, USA - February 27, 2022. Mobile home park, age-restricted (55+) community in Oceano, California, street view

During my career, I’ve had the pleasure of working with and training over 2,000 housing professionals in our industry. With that experience, I was able to develop traits of the “Best Of The Best.”

Here are some of the characteristics successful housing consultants all seem to have in common:

Empathy

Simply put, empathy is the ability to put yourself in the shoes of your customer. 

People buy from people they trust. I specifically recall one consultant telling me how she helps customers solve their problems by showing them how she’s helped past customers with the same issues.

Think about this for a moment. Every customer who visits your manufactured housing community or sales center has a problem. It’s too big, too small, too expensive, they’re getting married, divorced, having more children, etc. Of course, many of them also have credit issues. 

So, before trying to sell them a home, focus on building trust, comfort, and relationships. It will make working with your customers that much easier!

By the way, are you working with a reputable credit repair company?  Across the nation, the “Best Of The Best” all have firms that work with their customers. It can be time-consuming, but you’ll increase your sales dramatically if you (and your customer) have patience.

Strong Work Ethic

Do you have a systematic program every day when you come to the office? In talking with housing consultants who consistently sell 100+ homes per year, they all have a strategy in place to start their day.

Across the board, here’s what these top professionals do:

1. Arrive at the office a minimum of 45 minutes early to avoid distractions. (many come in an hour or more before opening)

2. Prepare for the day by reviewing all the day’s activities in their CRM including appointments, follow-up, quotes, closings, etc.

3. Respond to all social media and e-mails from the previous evening.

4. Post all new social media pictures and video

Customer Engagement

This is not just spending more time with customers, although the top 10% of housing consultants spend an average of three hours MORE per day prospecting with potential customers (I suggest you reread this).

Also, those top 10% are working with fewer customers!  This comes with learning who your real “Hot & Warm” prospects are and focusing on that group.

They’re also using everything they can to differentiate themselves from the competition. This includes handwritten thank you notes, video e-mail, text messaging, etc.

Here’s also something all these top-tier professionals are doing with e-mail. They use what I call the Go51 plan. It’s quite simple. Every e-mail you send should have no more than five sentences and only one topic.

So, if you have a customer that inquires about three homes, send three separate e-mails.

By the way, short video e-mail has an opening rate of 91% while regular emails attract only 17% of your prospects.

So, here’s the bottom line on prospecting and customer engagement. If you’re not spending 40% of your time on this critical area, you’ll never reach your full potential.

The Palm Harbor sales center in Plant City, Fla.

Greeting Your Customer

One of my favorite sayings is, “Don’t become another me-too housing consultant.” When I first visit almost every retail sales center or community, I hear the salesperson saying the same things:

“What are you looking for, a single wide or doublewide?”

“How many bedrooms and baths?”

“How soon are you looking to move?

“Do you have land?”

You’ll notice that every one of these types of questions is called “Closed Probes.”  They will bring a response from your customer that is only one word or sentence.

Learn to use “Open Probes” as they will have your prospective homeowner give you a response that is generally two or more sentences in length. It also lets them know you have an interest in helping them.

Earlier I talked about Empathy and Customer Engagement. Yes, it’s true you only have a few seconds for that customer to decide if they like you or not … so take advantage of those few seconds and engage your prospect.

Here’s the open probe that I recommend everyone use, both retail sales centers and communities, when first greeting your customer:

“Hi, I’m Ken Corbin, and welcome to XYZ Homes. So what are you trying to accomplish?”

This will cause them to begin telling you not only why they’re here but what they’re wanting. IMPORTANT: Have a clipboard available and begin writing down everything they say.

Next time we’ll share even more ideas from the “Best Of The Best.”

Registration Open for MH FacTOURy Summit Bringing Manufactured Housing Tours and Seminars to Indiana

hall of fame elkhart mh rv

Registration is now open for this year’s MH FacTOURy Summit, hosted at the RV/MH Hall of Fame, from August 16 – 17, 2022. 

The event will coincide with the grand opening of the Hall of Fame’s Manufactured Housing Museum, which has been in development since 2020. The museum’s grand opening will take place one day prior, on August 15. 

Hosted in-person for the first time since 2019 due to the COVID pandemic, the MH FacTOURy summit will bring together retailers, community owners, property managers, sales personnel, and other manufactured housing professionals for two days of factory tours and educational seminars. 

Attendees will have the chance to tour the region’s leading manufactured home building facilities, meet with factory representatives, see the latest innovations in engineering and construction, and sharpen their sales, marketing and operations skills with informative seminars from industry experts.

“We are excited to host the MH FacTOURy Summit in Elkhart this year,” Ron Breymier, Executive Director of the Indiana Manufactured Housing Association – Recreation Vehicle Indiana Council, said. “By opening the MH FacTOURy Summit immediately following the opening of the Hall of Fame’s Museum, we’re welcoming the industry with open arms to celebrate our past, discuss what’s working in the present, and look towards the future.”

Exhibition and Sponsorship Opportunities Available For This Year’s MH FacTOURy Summit

If you’re a manufactured housing industry professional and would like to increase your company’s exposure and show everything it has to offer, consider signing up to exhibit or sponsor at the event. 

Sponsors can take advantage of various brand visibility opportunities throughout the event while boosting their brand visibility among manufactured housing professionals. 

For exhibitors, the MH FacTOURy Summit will offer: 

  • Six-foot table-top display in seminar area
  • A list of Summit registrants and participants
  • Complimentary attendance for two at the continental breakfast, luncheon and Summit reception
  • Additional opportunities to sponsor break, lunch, and the Summit reception
  • Five opportunities to network with attendees

For more information regarding sponsorship and exhibitor opportunities, please contact Sue Bartee at (317) 247-6258 ext. 14 or email info@imharvic.org

If you’re interested in attending the MH FacTOURy Summit, visit mhfactourysummit.com to register today. This event is an industry conference for manufactured housing professionals and is not open to the general public. 

Growth During Troubled Times

sales growth homes economy
A home for sale at Far Horizons East in Tucson, Ariz.

‘No one expects that bringing about a soft landing will be straightforward’

The phrase “tenuous at best” is one I often lob at my kids when they’re endeavoring in activities that lead to questionable outcomes. Economic conditions in the U.S., and indeed globally, seem to be in that phase right now.

What could go wrong? Plenty, in fact.

The Federal Reserve twice has aggressively raised its benchmark rate from zero or near in the era of “the Coronavirus Economy,” and more hikes are to come in July and beyond.

The general easing — that is a reduction in the volume the Fed puts into the bond market — several months ago began the slow-burn fight against inflation, and analysts now anticipate added increases of the benchmark rate to the tune of a half or three quarters each as many as six more times through 2022.

Fed Chairman Jerome Powell said the board will use all of its tools to work toward a soft landing, a difficult-to-achieve mix of levers that can reduce inflation without bringing on a recession.

Cynicism is easy. Powell said Fed officials landed safely in 1965, 1984, and 1994, so there is plenty of information to operate on, but acquiesced in noting “I hasten to add that no one expects that bringing about a soft landing will be straightforward in the current context — very little is straightforward in the current context.”

First Trust Advisors Chief Economist Brian Wesbury, as noted on the MHInsider blog in March, and in a newsletter to subscribers said the more direct route to economic stability would be to raise the rate to 2 percent immediately.

“If you’re a hawk, the attraction is obvious: the Fed is finally on the ball and more likely to get inflation under control. But we also think a dramatic move in policy should appeal to doves. Even the most dovish policymaker at the Fed is forecasting a short-term interest rate of around 2 percent in late 2023 and late 2024,” Wesbury said, citing the Fed’s dot plot released that week.  “Getting to 2 percent more quickly might open the door to staying there (or above) for a shorter amount of time.”

Housing Growth Slows, Remains Strong

With inflation, labor shortages, and supply chain disruptions from not only the Russian invasion of Ukraine but also a recently renewed set of lockdowns in China, the biggest problem for builders continues to be getting homes up fast enough. Inventory shortages continue to be the number one factor holding back sales, though activity remains at a strong pace because of Millennials finally entering the housing market in force, as well as the massive internal migration in the U.S. that was originally sparked by the pandemic.

Buyers simply want the change they want, whether it’s downsizing or upsizing, buying the first home, buying a second home, moving to rural areas or out of state, moving because work at home allows for it, moving for more amenable housing markets, or just moving to move.

The surplus of demand paired with a lack of supply pushed up home prices nationwide by nearly 19 percent last year. Estimates of growth in ‘22 range from 2 percent to 14 percent. Tenuous at best.

However, even though the most pessimistic outlook sees less of a rush in ‘22-23, it is still calling for additional growth. While pricing still benefits the seller, the environment is beginning to change with mortgage rates rising consistently so far in 2022, impacting affordability. Homes sales this year should be closer to listing prices than any time in the last 18 months.

More builders are turning to the middle market, where the lack of inventory is the worst and opportunities are growing due to unmet demand. Growth in affordable housing, in particular, is a must, a mandate, a moral obligation, and a near certainty in the marketplace.

The big question is how builders boost their productivity to overcome the hurdles that are holding back additional construction. Manufactured housing holds the key to this question and will help meet the growing demand for housing on the horizon.

Fed 0.75 Rate Hike Highest Since ’94 to Curb Inflation

fed reserve rate 75 inflation
Federal Open Market Committee (FOMC) participants gather at the William McChesney Martin Jr. Building in Washington, D.C., for a two-day meeting held on June 14-15, 2022.

The Federal Reserve in its June meeting on Wednesday raised its key rate 0.75, the steepest single increase in 28 years.

“We at the Fed understand the hardship high inflation is causing. We are strongly committed to bringing inflation back down, and we are moving expeditiously to do so. We have both the tools we need and the resolve it will take to restore price stability on behalf of American families and businesses,’” Federal Reserve Chairman Jerome Powell said. “The economy and the country have been through a lot over the past two-and-a-half years and have proved resilient. 

“It is essential that we bring inflation down if we are to have a sustained period of strong labor market conditions that benefit all,” he said.

Inflation remains well above the long-term goal of 2 percent. Measuring the 12 months ending in April, prices rose 6.3 percent. Excluding volatile food and energy categories, core prices rose 4.9 percent. In May, the 12-month change in the Consumer Price Index came in above expectations at 8.6 percent, and the change in the core CPI was 6 percent. Aggregate demand is strong, Powell stated in his remarks, but supply constraints have been larger and longer lasting than anticipated.

“Price pressures have spread to a broad range of goods and services,” he said.

Powell said the board likely would raise the rate another 75 basis points in its July meeting, which was received well by Wall Street.


MHInsider is a product of MHVillage, the leading marketplace for manufactured and mobile homes. Bookmark MHInsider for the latest in manufactured housing news, and to keep up on all of the manufactured housing industry trends.

National Showcase Draws Eyes to Manufactured Housing Industry

manufactured homes on the national mall
Manufactured homes on the National Mall.

Three manufactured homes on the National Mall June 7-12 drew the attention and the praise of Washington D.C. lawmakers and policymakers, as well as passersby.

Cavco Industries teamed with UMH Properties to showcase a single-section manufactured home, and Skyline Champion Corporation brought out a pair of homes, one small-floorplan accessory dwelling unit, and a new CrossMod multi-section home with a pitched roof and attached garage.

“We made the decision to showcase our two homes because the country has a crisis and we have the solution,” Champion Homes Executive Vice President of Business Development Wade Lyall said. “Affordable, attainable housing is a crisis in our country and manufactured housing is the solution.  We need improved zoning acceptance and better access to attainable financing solutions, and by showcasing with MHI we get a chance to show members of Congress the industry’s newest products that can help solve the affordable housing issue.”

New homes built in the factory dominated the week, manufactured homes being joined in the second such showcase by panelized and modular homes. A 3D printer building homes, and alternative materials — such as container construction and system building — also were featured.

“When people come in the house, it speaks for itself,” MHI Chairman Leo Poggione said. “They walk in and they’re like ‘I can’t believe how beautiful this home is.'”

Mark Sickles, from the Virginia House of Delegates, said he wished more people knew about the manufactured housing industry the homes it produces.

“I think if more boards of supervisors and city councils saw these homes they would be more willing to change their codes to allow them to occur. It’s really beautiful,” Sickles said.

Skyline Champion brought a multi-section CrossMod home to the National Mall June 7-12 for Homes on the Hill and the Innovative Housing Showcase for National Homeownership Month.

June is National Homeownership Month

The Innovative Housing Showcase, hosted by the U.S. Department of Housing and Urban Development, is part of a push toward high-quality affordable housing solutions that also is a White House priority. The Manufactured Housing Institute, the national advocacy group for factory-built housing, joined HUD early in the week to host Homes on the Hill, an opportunity for its members to appeal to lawmakers from their home states or states in which they operate.

“I don’t know anywhere in the country, and I travel almost every week, that I’ve seen something like this that is that affordable,” HUD Secretary Marcia Fudge said in an interview with MHI.

“It is going to be a major part of the solution,” Fudge said of manufactured homes.

Lesli Gooch is CEO of MHI.

“Our industry came together to ensure that federal lawmakers, policymakers, and the public could see first-hand how manufactured homes are delivering on the American dream of homeownership,” she said. “Thousands of people toured our homes on the National Mall during the Innovative Housing Showcase and we appreciate HUD Secretary Fudge and her team for recognizing that our homes are making attainable homeownership a reality and for helping us share what we do with the nation.

“Manufactured homes are energy efficient, designed with today’s families in mind, and at a price point that is attainable for millions of Americans who would otherwise be struggling to find a place to call home,” Gooch added. “The three homes will now head to their final destination, making three families’ American dreams come true. This has been a perfect way to recognize the 20th Anniversary of National Homeownership Month.”

More from the Capitol

In addition to HUD Secretary Marcia Fudge, members of Congress and administration leaders from across the federal government were impressed by the quality, design, and attainable price point of the homes.

In her opening remarks kicking off HUD’s Innovative Showcase, Secretary Fudge said “today is the beginning of solving the country’s affordable housing challenge and recommitted her agency to utilizing innovative housing solutions to address the problem” including manufactured housing.

To ensure manufactured housing remains an affordable homeownership option, as part of this event MHI members from across the country blanketed Capitol Hill and met with their Senators and Representatives to further advance our industry’s policy priorities.

Manufactured housing professionals met with Congressional offices to talk about the need to update FHA’s Title I and Title II programs, ensure DOE’s energy standards do not become effective until they are revised and adopted as part of the HUD Code, and that federal efforts to preserve and develop manufactured housing communities include land-lease communities.


MHInsider is a product of MHVillage, the leading marketplace for manufactured and mobile homes. Bookmark MHInsider for the latest in manufactured housing news, and to keep up on all of the manufactured housing industry trends.

Manufactured Home Community Homesite Values Rise Through Plains, Mid Atlantic

JLT Market Reports Homesite Values Increase Iowa Neb SC Va

June 2022 JLT Reports, published by Datacomp, for mobile home rent comps, occupancy, and other vital data from Iowa, Nebraska, South Carolina, and Virginia shows continued steady growth in value for manufactured home community homesites.

JLT Market Reports provide detailed research and information on communities in 186 major housing markets throughout the United States. These include the latest rent trends and statistics, marketing programs, and a variety of other useful management insights.

Datacomp publishes the JLT Market Reports and is the nation’s #1 provider of market data for the manufactured housing industry. JLT Market Reports are recognized as the industry standard for manufactured home community market analysis.

June 2022 manufactured housing market data published in JLT Market Reports for Iowa, Nebraska, South Carolina, and Virginia include information on 163 “All ages” and “55+” manufactured home communities.

Altogether, the reports from Iowa, Nebraska, South Carolina, and Virginia manufactured home communities include data representations for 27,777 homesites.

Regional Trends in Manufactured Housing Community Rent and Occupancy
  • Midwest region manufactured home communities show a year-over-year 1.1% increase in occupancy and a 4.9% increase in adjusted rents.
  • Northeast region manufactured home communities show a year-over-year 0.4% increase in occupancy and a 3.5% increase in adjusted rent.
  • South region manufactured home communities show a year-over-year 0.7% increase in occupancy and a 4.1% increase in adjusted rent.

“June JLT Market Reports for manufactured home communities in Iowa, Nebraska, South Carolina, and Virginia show that the demand for affordable housing has remained high, with only a single market across the four states showing a decrease in occupancy compared year over year,” Datacomp Co-President and Chief Business Development Officer Darren Krolewski said. “As you would suspect, manufactured home community lot rents increased across the board, including double-digit increases in two markets.”

More About JLT Market Reports

Each JLT manufactured home community rent and occupancy report from Datacomp has detailed information about investment grade communities in the major markets. The detailed information includes:

  • Number of homesites
  • Occupancy rates
  • Average community rents, and increases
  • Community amenities
  • Vacant lots
  • Repossessed and inventory homes, and much more

JLT Market Reports also include management insights that rank communities by number of homesites, occupancy rates, and highest to lowest rents. Established reports show trends in each market with a comparison of June 2022 rents and occupancy rates to June 2021, as well as a historical recap of rents and occupancy from 1996 to the present date in most markets.

The June 2022 JLT Market Reports for manufactured home communities in Iowa, Nebraska, South Carolina, and Virginia are available for purchase and immediate download online at the Datacomp JLT Market Report website, or they may be ordered by phone in electronic or printed editions at (800) 588-5426.

Each fully updated report for mobile home communities is a comprehensive look at investment grade properties within a market, enabling owners and managers, lenders, appraisers, brokers, and other organizations to effectively benchmark those communities and make informed business decisions.

Homes On The Hill Returns For 2022 – June 7-12 in DC

homes on the hill washington

Several manufactured homes are coming to Washington D.C. not only for professionals and consumers but lawmakers too. This is part of MHI’s Homes on the Hill, held in conjunction with HUD’s Innovative Housing Showcase.

Homes on the Hill will take place June 7-12, 2022 to bring three manufactured homes to the National Mall in an effort to raise awareness of the value of factory-built homes as a whole.

The homes will be on full display so that the general public can see manufactured homes for themselves and catch up on the latest innovations being made to these affordable, stylish homes.

“Manufactured housing is an extremely affordable and accessible housing solution for millions of homeowners,” Darren Krolewski, co-president and chief business development officer for MHVillage, said. MHVillage is a gold sponsor for Homes On The Hill.

“Events like Homes On The Hill are great for raising even more awareness about just how great manufactured housing can be for those that aren’t in the loop,” Krolewski said.

All three manufactured homes are HUD-code certified and are some of the latest models built by Skyline Champion and Cavco Industries, two of the largest manufacturers in the industry.

This isn’t the first time manufactured homes have been hosted on the mall. The 2019 event included public comments from Dr. Ben Carson, former Secretary of Housing and Urban Development, highlighting the advantages of manufactured housing.

“When people realize that a manufactured house…looks just as good as a site-built home, costs 30-40 percent less, is more resilient when it comes to weather, all of these kinds of things are things that people don’t know,” Carson said at the 2019 event.

Carson added that he hoped Congress would notice these homes and place more emphasis on manufactured homes in their states. 

Various members of the current administration, policymakers, and lawmakers will be present to view the homes and discuss opportunities for innovative and affordable housing. The events on the National Mall coincide with the June designation as National Homeownership Month. More information about Homes on the Hill is available on MHI’s website.

If you can’t make it to Washington D.C. and want to keep informed on happenings at the Capitol, check the MHInsider homepage often, and sign up for our bi-monthly newsletter and the leading manufactured housing industry trade magazine, mailed to your home office.

Final Rule Published on Energy Requirements for Manufactured Homes

clayton single section cross mod energy efficient manufacatured home

The U.S. Department of Energy on May 31 published to the Federal Record its final rule on the much-debated energy requirements for manufactured homes. The new standards will be effective Aug. 1, and compliance is anticipated by May 31, 2023.

There are concerns in many parts of the industry about the changes, particularly in regard to implementation costs for manufactured homes — from the cost of materials to financing — and how it may affect availability for consumers who already rely on new energy-efficient manufactured homes as the best option for affordable home ownership.

Manufactured Housing Institute CEO Lesli Gooch said the new energy rules for manufactured homes shows a lack of understanding about the industry’s unique building and delivery process, and undermines the White House plan to “Ease the Burden of Housing Costs” that was announced days prior to DOE’s publishing.

“Manufactured housing is by far the most affordable homeownership option in America – and the industry is currently building quality affordable homes that are already energy efficient and resilient,” Gooch said.  “Instead, the significant cost increases to actual manufactured homebuyers far exceed the speculative energy savings the rule claims will take place.”

Manufactured homes in Dolce Vita, a community in Apache Junction, Ariz.

Manufactured homes have been regulated by the U.S. Department of Housing and Urban Development for more than 40 years. Industry leaders believe energy standards for manufactured homes should derive from the industry’s longtime primary regulatory body. A contingent of manufactured housing industry professionals convening with lawmakers will carry that message with them during the Innovative Housing Showcase and Homes on the Hill events June 7-12.

Energy efficiency is a strong point for manufactured homes, particularly homes built during the last dozen years. Nearly every builder of HUD-code homes has improved its standard energy efficiency and rolled out myriad options for products that help with sustainability in energy transfer and cost reduction.

Builders today pack every bit of R-value they can into a home, knowing it will be a prime tool in marketing the homes because it will help reduce monthly costs for the buyer. The industry hits the mark on efficient housing, including when it comes to energy, from the way materials are shipped and stored at a manufacturing facility, to efficiencies on the line, and the quality of products used within well-designed floorplans.


MHInsider is a product of MHVillage, the leading marketplace for manufactured and mobile homes. Bookmark MHInsider for the latest in manufactured housing news, and to keep up on all of the manufactured housing industry trends.

Yesterday Once More

commercial lending economy communities

Wells Fargo Multifamily Capital in partnership offers insight in a two-part series on current market dynamics and how multiple factors are likely to impact commercial lending for manufactured housing communities. Part I follows, and part II will be posted here in the coming months following print publication in MHInsider Magazine.

We live in turbulent times with many cross-currents impacting the economy and commercial real estate. Unlike other recent economic cycles, white-hot inflation has moved into the headlines as the Federal Reserve Bank balances its dual mandates of price stability, moderate long-term interest rates, and full employment. The Consumer Price Index (CPI) is running at its highest level in four decades leading many to conclude inflation is no longer transitory.

Treasury rates have been on a steady rise in 2022 with the 10-year Treasury yield eclipsing 2%, marking a two-year high and an approximate 150 basis point increase from the Treasury’s all-time low of 0.51% in August 2020. In order to help borrowers prepare to face a higher interest rate environment, this article will be the first of a two-part series in which we take a look back at past economic cycles for insights, and then highlight alternatives borrowers should consider when assessing financing options and structures.

The Influence of the Fed

The Fed influences short-term interest rates through its open market committee (FOMC), which sets the federal funds rate — the interest rate applied on overnight loans from one financial institution to another. While they do not set market rates such as Treasury yields, changes in the federal funds rate along with the Fed’s policies and pronouncements are followed closely by market participants, and market rates along the yield curve respond accordingly. Besides setting the much-followed fed funds rate, the FOMC also establishes Fed monetary policy which, in order to provide market stability, authorizes the Fed to purchase securities (bonds). This is commonly known as quantitative easing. Through QE the Fed buys securities on the open market, providing a liquidity backstop and lowering the yield on bonds during times of capital markets upheaval like that which resulted from the COVID-19 outbreak in 2020. Many also will recall when the Fed utilized QE in 2009 as financial markets muddled through the Great Recession. QE aims to stimulate more lending and investment that keeps rates lower during times of market disruption than what market participants would normally demand. Using a similar strategy in March 2020, the Fed injected more than $700 billion in bond purchases, and in June 2020, it added monthly purchases of $120 billion of bonds – $80 billion in U.S. Treasury securities and $40 billion in mortgage-backed securities.

That program continued until December 2021 when QE began being phased out.

Inflation in the U.S.

The economy has rebounded following the sudden and severe recession experienced during the first half of 2020. The economy in 2021, as measured by Gross Domestic Product, grew at an annualized rate of 5.7%, marking the fastest rate of growth in a calendar year since 1984. However, inflation picked up throughout the year and the CPI grew by 7%, the largest calendar-year change in the cost of living since 1981.

At the end of January 2022, the 12-month inflation rate jumped to 7.5%. This resurgence of inflation appeared to force the Fed to reconsider its monetary policy and use of the term “transitory”. The Fed reduced its monthly $120 billion in bond purchases by half in December, and plans to curtail the entire strategy.

Given all of this, it is worth re-visiting historic averages for perspective and insight into the years ahead. In statistics, regression toward the mean is the concept that extreme measurements or outliers in a defined group will be closer to the average over time. Outliers in economic statistics occur during times of upheaval and then typically move closer to the average as more measurements are made. Because the 10-year Treasury is a common index used for fixed-rate loans, we should consider the following: Over the last 20-year and 30-year periods, the 10-year treasury yield has averaged 2.97% and 4.01%, respectively. These periods include a low rate (outlier) environment during the Great Recession and another during the COVID-19 pandemic. Inflation for decades had remained tame as the Fed prioritized maintaining a low inflation environment, and year-over-year CPI increases averaged approximately 2.5% over the past 30 years. By managing inflation, the Fed was also able to maintain price stability as shown below in the 20-year history of the 10-year treasury yield.

However, during the six months ending January 2022, monthly CPI increases averaged 6.4% and they are increasing at an escalating rate. While many have been predicting materially higher interest rates for years, we now appear to be facing the possibility of rates above historical averages for the next several years. Barring unforeseen capital market disruption in the coming years, we expect a further increase in long-term fixed rates and related Treasury indices. Of the Fed’s mandates, price stability has been its top priority in recent years. One reason for this may be that the Fed is comprised of members who remember the years of high inflation and economic instability experienced in the 1970s and early 1980s. Inflation is a political liability that impacts fixed and lower-income households particularly hard, and we believe the Fed will be willing to slow the economy to rein in inflation in a tight labor market. On top of increases in the fed funds rate, the market also has to absorb the impact of the removal of QE. With supply chain issues persisting and oil prices spiking due to geopolitical threats, there appears to be no immediate relief in sight for inflation.

Although we expect that over time there will be a tightening in interest rate spreads that will offset some of the increase in Treasury rates, we believe borrowers should assess their current loans and borrowing alternatives under the assumption that rates are going to be higher in the coming years. In part two of this series we will identify some key considerations to be weighed when reviewing your current and future financing strategies.

Tony Petosa, Nick Bertino, Erik Edwards, and Matt Herskowitz are loan originators at Wells Fargo Multifamily Capital, specializing in providing financing for manufactured home communities through their direct Fannie Mae and Freddie Mac lending programs and correspondent lending relationships.


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White House Plans Housing Stability in Five Years

manufactured housing regulatory reform white house economic full housing review

The Biden Administration this week announced plans to close the housing gap in five years through a multi-pronged approach that includes creating improved financing for manufactured homes.

“The plan’s policies to boost supply are an important element of bringing homeownership within reach for Americans who, today, cannot find an affordable home because there are too few homes for sale in their communities,” the White House communication stated. “And it will help reduce price pressures in the economy, as housing costs make up about one-third of the market basket for inflation, as measured by the Consumer Price Index.”

Among the new financing mechanisms the White House intends to deploy with the goal to build and preserve more housing is for “manufactured housing (including with chattel loans that the majority of manufactured housing purchasers rely on), accessory dwelling units (ADUs), 2-4 unit properties, and smaller multifamily buildings.”

In addition, the administration is looking to expand programs for construction to perm loans, often used in the industry to begin construction and convert to a conventional mortgage upon completion and home placement.

The Manufactured Housing Institute issued a statement indicating the White House plans toward other industry priorities as well, including “keeping the HUD Code up to date, addressing zoning barriers, easing supply chain constraints, and addressing the shortage of construction workers.”

Land-Use Reforms

The White House plan intends to tie federal funding to local land-use practices, including planning and zoning efforts.

“One of the most significant issues constraining housing supply and production is the lack of available and affordable land, which is in large part driven by state and local zoning and land use laws and regulations that limit housing density,” the statement said.“Exclusionary land use and zoning policies constrain land use, artificially inflate prices, perpetuate historical patterns of segregation, keep workers in lower productivity regions, and limit economic growth.”

Materials and Labor

In the months ahead, the Biden Administration said it is “committed to working with the private sector to address near-term constraints to supply and production – with the goal of achieving the most completed housing units in a single year in 15 years.

The plan calls for U.S. Housing and Urban Development Secretary Marcia Fudge and U.S. Department of Commerce Secretary Gina Raimondo to meet with private sector organizations that face supply chain disruptions, as well as promote alternative building methods, and recruit more qualified labor to the construction and craft trades.


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