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Affordability Helps Drive Lender Interest in Manufactured Housing

manufactured home manufactured housing industry lender interest affordability
A new manufactured home is set and finished on a private homesite.

By Marc Tropp

Over the past decade, investors have shown steadily growing interest in America’s manufactured housing sector. And, affordability plays a big part in the industry’s appeal.

According to the U.S. Census, the total annual shipment of manufactured housing units nationwide was 103,314 in 2024. This figure marked a 161 percent increase since 2014, when shipments equaled 64,331. Two years prior to the most recent annual number, the 2022 figure of 112,882 units was the highest since 2006.

Along with the rising number of actual units shipped, anecdotal evidence demonstrates growth in the manufactured housing sector in recent years.

My own experience provides an example: In 2019, I attended my first annual meeting hosted by the Manufactured Housing Institute. The event is populated by investors, banks, brokers, and various support companies. My records indicate that there were 778 registered attendees that year.

Six years later, in 2025, 1,239 attendees were signed up to attend. That’s a 59 percent increase in turnout. Plus, over this period, MHI has hosted a growing number of successful meetings.

Another anecdotal example involves the experience of the company for which I work, Eastern Union. Our firm, in existence for 24 years, arranges commercial mortgages nationwide for a spectrum of asset types.

While my company is generally agnostic in respect to the categories of real estate we will help finance, our presence in the manufactured housing field has grown noticeably in recent years.

The number of manufactured housing transactions closed by our firm over the most recent five-year period was 170 percent greater than the number closed during the prior five-year period.

Our firm’s deals in this space have also become considerably larger in size over the past 10 years. Comparing average deal size during the last two five-year periods, the figure has more than doubled: the most recent five-year period was 107 percent higher than the number for the previous five-year period.

In 2011, I was soliciting financing bids on a 124-pad manufactured housing property in the mid-Atlantic region. Our efforts attracted two bidders.

Fast forward 14 years, and I find myself seeking bids on the same asset. I presently have more than a dozen lenders bidding for the chance to finance this same property. All factors held equal, that amounts to more than a sixfold increase in lender interest.

Why is there so much interest in financing these properties over the past decade?

As I see it, a key driver of growing lender interest in manufactured housing is the fact that the sector essentially stands as America’s last surviving model for affordable, single-family living.

A 2020 article by MHI CEO Lesli Gooch states that manufactured housing is “the most affordable option available for single-family homeownership. [It offers] affordability and quality to consumers because of technological advancements, cost savings, and efficiencies associated with the factory-built process. This process uses the most innovative and efficient building practices available.”

Similarly, as described in a March report in Shelterforce, factory-built homes “are more affordable than traditional single-family homes for many reasons. They’re cheaper to build, and therefore buy, partly due to logistics — smaller size, lower-priced materials, mass production, and reduced construction labor costs.

The cost of single-family homes has been rising, as discussed in an April report published by North American Community Hub Statistics. Over the past five years, U.S. home values have increased by roughly 9 percent per year on average, while over the past 10 years, they’ve risen about 7 percent per year on average. In other words, “national home prices saw an exceptionally rapid climb in recent years, far above historical norms.”

Homebuyers intuitively recognize the benefits of buying an affordable home. As spelled out in a recent GoBankingRates. com financial advice column, “If you choose a home that you can easily afford, then you’re likely to have less stress every month when it’s time to make your payment. If you choose a truly affordable house, you’ll be less likely to make late payments or worse, default on your mortgage.”

Buyers of manufactured homes themselves cite affordability in their decision-making: A 2022 MHI study cited by MHInsider showed that “70 percent of residents cite affordability as the key driver for choosing manufactured housing.”

Tuned in to the needs of their market’s end-users, many stakeholders in manufacturing housing emphasize affordability in their marketing messages.

For example, as seen in a 2021 post by Inspire Communities, a real estate investment trust with more than 110 manufactured housing communities nationwide:

“One of the most recognized benefits to manufactured homes is their affordability. Manufactured homes have become a great option for first-time home buyers and retirees with a limited budget.”

Because they are mass-produced and built on assembly lines, manufactured homes cost less to make…[and] manufactured home buyers historically spend up to 20 per-cent less on housing than those building or investing in traditional, stick-built homes.

Likewise, Three Pillar Communities, an operator of more than 80 communities nationwide, states that one of its primary principles is to “provide communities that are objectively affordable.”

Marc Tropp is a senior managing director with Eastern Union, a national commercial mortgage brokerage. He leads the company’s mid-Atlantic regional office in Bethesda, MD. Tropp has closed more than 100 manufactured housing transactions. He has secured more than $2 billion in financing across all industry sectors in his career.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

San Jose, Calif., Partnership Creates First ADU to Condo Conversion

adu accessory dwelling unit conversion condo condominium affordable housing fair housing mayor speaks at mic apex team
San Jose Mayor Matt Mahan addresses attendees at a gathering for the first-ever ADU to condo conversion. Photos courtesy of Apex Homes, an Alpha X Company.

In what stakeholders are calling a historic milestone for housing in California, Apex Homes and the City of San Jose have created the state’s first accessory dwelling unit to condominium conversion. A recently enacted state law, Assembly Bill 1033, allows ADUs to be sold separately from a property’s main residence, marking the beginning of a new chapter in affordable homeownership.

The city’s Public Works Department completed the parcel map review for the project in 90 days, and AlphaX RE Capital navigated a 29-day application review, demonstrating the potential efficiency of the new policy.

Supported by San Jose Mayor Matt Mahan and city leaders, the effort is intended to solve challenges to local housing affordability and demonstrates how ADU condos can expand pathways to ownership at more accessible price points. The breakthrough offers families the chance to invest in homeownership without the barriers of soaring single-family home prices, the mayor’s office stated.

Community Impact, National Model

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Front view of the ADU that was converted into a condo for home ownership.

The implications of the milestone in California extend beyond San Jose. With housing affordability at a crisis point nationwide, ADU condominiums present a replicable model for cities across the country. By converting underutilized land and rethinking zoning and ownership structures, municipalities can create new streams of attainable housing while supporting community stability and wealth-building.

While AB1033 opened the door for this achievement, area stakeholders stress that further policy support is essential. Scaling ADU condo conversions will require ongoing collaboration between cities, states, and developers to streamline permitting, financing, and resale protections that keep units affordable.

“With San Jose leading the way under AB1033 and unlocking the ability to sell ADUs as individual homes, the doors are now open for families who have been priced out of the market for too long. Apex Homes can now deliver homeownership at more attainable price points, giving families the opportunity to build equity and stability,” Apex Homes founder and CEO Stephanie Yi said. “California has shown what’s possible. Now it’s time to expand policies and partnerships that will make ADU condominiums a cornerstone of solving America’s housing affordability crisis. By taking this first step, we are showing how small but powerful innovations in housing policy can make a real difference. Apex Homes is committed to helping California families access ownership opportunities and with expanded policies and partnerships.”

Apex Homes already has plans to continue building dozens more ADU condominiums across the Bay Area, with the long-term goal of helping to establish a sustainable, scalable model for affordable homeownership nationwide.

apex team affordable housing solutions factory built adu condo conversion
The Apex team at the unveiling of an ADU turned into a condominium. Photos courtesy of Apex.

“We’re thrilled to share that a buyer has already been secured, and we are moving into contract on this first-of-its-kind ADU condominium,” Yi said. “This sale is a proof point that innovative design and ownership models can open the door to homeownership for families that might otherwise be locked out of the market. For the buyer, it means an attainable entry point to build equity and stability. For the city and for Apex Homes, it validates that rethinking how we design, permit, and sell accessory homes, supported by forward-looking policy like AB1033, can deliver real community impact. By documenting every step of the process, from construction through closing, we’re not only helping one family into a home, but also creating a playbook that other builders and policymakers can replicate.”

ADU development in California has seen rapid growth in recent years. San Jose has doubled the number of ADUs permitted in the past five years, issuing more than 1,500 permits since 2022, and completing more than 1,100 final building approvals.

The city continues to support homeowners and developers through tools such as the ADU Condominium Checklist and dedicated “ADU Ally” staff to streamline permitting and guide conversions.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

Paletz Law Continues to Grow, Innovate for Manufactured Housing Clients

Sun merger Jensens Inc
Northville Crossings, a Sun Community in Michigan

Real Estate Law Firm Celebrates 30 Years in Business

In its 30-year history, Paletz Law, based in Troy, Michigan, has grown to become one of the largest real estate law firms representing property owners and landlords in the Midwest. Founded by Susan Paletz in 1995, Paletz Law has since changed the way property owners approach the legal process. Paletz Law has not only survived but grown through trials, including the Great Recession and the COVID pandemic, and is now stronger than ever with 14 attorneys specializing in landlord-tenant matters.

The firm has vast experience in the manufactured housing community business, representing organizations from large multi-state operators and third-party management companies to small privately held businesses. It also works in multiple areas of the real estate sector, bringing best practices to the forefront for all of its clients.

“Paletz Law can adapt to many unique challenges. The staff is fully versed and experienced in helping landlord and property owner clients tackle a wide range of issues,” CEO Matthew Paletz said. The Paletz Law practice includes a deep bench of experience and representation dealing with landlord-tenant, creditors’ rights in bankruptcy, fair housing defense, real estate litigation, claim and delivery, and collections consultation.

Paletz Law has also differentiated itself from much of its competition by developing its own in-house proprietary case management platform called the Paletz Portal.

“Our integration solutions work seamlessly with most common rental management software platforms, while the portal provides real-time case monitoring,” Paletz Law COO John Mione said. “This approach empowers clients to track eviction cases, improve delinquency management, and increase efficiency throughout the legal process.”

From developing new technology to meeting with legislative leaders regarding bills that could impact its clients’ daily business, Paletz Law works to make clients more successful. Matthew Paletz said he, his staff, and team of attorneys are now entering their fourth decade of business with an ongoing commitment to matching their clients’ entrepreneurial enthusiasm with dynamic legal skill and technological innovation.

The firm continues to innovate, integrate, and advocate for property owners throughout Michigan and Ohio.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

2025 MHInsider Industry Awards

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The 2025 MHInsider Industry Award winners have been announced in five categories.

In Recognition of the Highest Achievements in Manufactured Housing

The sixth annual MHInsider Industry Awards tell a decades-long story of hard work, ingenuity, perseverance, and passion for innovative thought and business leadership. The manufactured housing professionals at Datacomp and MHVillage, through MHInsider magazine, are honored to recognize these deserving colleagues for their high achievements.

For the 2025 rendition of the awards program, we took a slightly different route. As we took time to consider the merits of all of the previous award winners, it became apparent that we should reach back out to those winners to ask for suggestions on potential candidates and nominees.

With a broadened list in place, our MHInsider editorial board helped select among nearly 100 candidates for the industry awards. Deliberations continued among our internal team and external advisors until consensus was reached for the 2025 recipients in five categories.

Please click on each of the following award categories to learn more about the award and the 2025 award winner.

AdvocacyInfluencerLeadershipLegacyVisionary

2025 Editorial Board
George Allen
Barry Cole
Ron D’Ambra
Kevan Enger
Suzanne Felber
Dawn Highhouse
Maria Horton
Darren Krolewski
John Neet
Karl Radde
TC Sheppard

MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

2025 MHInsider Advocacy Award

manufactured housing mhinsider magazine award winner bill boor cavco
Cavco's Bill Boor, the recipient of the 2025 MHInsider Advocacy Award.

The Advocacy Award honors efforts toward outreach and education that reach beyond professional position or title

Bill Boor of Cavco Industries

mhinsider industry awards highest achievements in manufactured housing tropy crystal and red
The 2025 MHInsider Industry Award winners have been announced in five categories.

Bill Boor is president and CEO of Cavco Industries, one of the largest providers of factory-built homes in the country. He also serves as chairman of the board of directors for the Manufactured Housing Institute, the national advocacy organization for factory-built homes. Boor travels nationally to conduct MHI business, to speak on behalf of the industry at state or regional events, and to advocate for manufactured housing at the highest levels in Washington, D.C. In May, Boor testified before the U.S. House Financial Services Committee’s Subcommittee on Housing and Insurance during a hearing entitled “Expanding Choice and Increasing Supply: Housing Innovation in America.” Boor provided valuable information to the subcommittee and maintained a stoic demeanor under heated questioning. “To fully realize the potential of manufactured housing, it is imperative that Congress, federal agencies, and state and local governments take decisive actions. Restoring the primacy of the HUD Code, removing outdated requirements such as the permanent chassis to facilitate innovation, supporting the development and preservation of land-lease communities, overcoming local zoning barriers, and accessibility of manufactured homes,” he told the members. Under Boor’s leadership, Cavco’s first commitment is to solve affordable housing issues nationwide. Boor takes this mission seriously with his “people first” approach, while advocating for vital change to advance the affordable housing industry.

What do you believe are Advocacy Award winner Bill Boor’s greatest achievements?

Both at Cavco and as chairman of MHI, Bill Boor has helped drive changes that will have significant and lasting impacts for the manufactured housing industry. During his tenure as MHI chairman, the industry gained significant attention, and he embraced the opportunity to advance policy solutions that elevate housing innovation and expand attainable homeownership. His efforts at Cavco to showcase the benefits of HUD code changes on enabling two- to four-unit home types have paved the way for significant progress on expanding the scope of manufactured housing to include additional home types, such as those built without a chassis. He led the successful effort against the Department of Energy’s rules that conflicted with HUD’s construction standards and has helped advance legislative changes to affirm HUD as the primary regulator. Bill has testified before Congress twice during a time of intense partisanship and division. His ability to translate complex policy into compelling, actionable narratives resonated with lawmakers and helped the industry gain visibility, allies, and champions in both Congress and the administration. These accomplishments and the significant policy momentum established by MHI under his leadership reflect Bill’s strategic mindset, disciplined preparation, persuasive communication, and deep commitment to expanding attainable homeownership for all Americans.

— MHI CEO Lesli Gooch

What are the award winner’s personal skills or character traits that you feel have contributed most to these successes?

Personally and professionally, Bill demonstrates disciplined commitment to supporting people in unique, purposeful ways that assist them in achieving the best for themselves and their families. Whether that is in championing career training for frontline workers or in creating a financial training and home-purchase assistance plan for Cavco employees, Bill is passionate in his drive to help team members achieve excellence for themselves. This commitment extends to affordable homeownership. Bill truly believes that homeownership is transformational in building generational wealth for families and strengthening local communities.

— Cavco Industries Senior Vice President of Marketing and Communications Colleen Rogers

Please click on any of the following award categories to learn more about the award and the 2025 award winner.

Advocacy — InfluencerLeadershipLegacyVisionary


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

2025 MHInsider Influencer Award

Ron Breymier 2025 mhinsider influencer award winner manufactured housing industry
The Indiana association's Ron Breymier is the recipient of the 2025 MHInsider Influencer Award.

The Influencer Award honors individuals who, by their presence and authentic implementation of ideas, have created widely held business practices and wholesale improvement for the industry

Ron Breymier of MHARVIC – Indiana Associations

mhinsider industry awards highest achievements in manufactured housing tropy crystal and red
The 2025 MHInsider Industry Award winners have been announced in five categories.

For 27 years, Ron Breymier has worked to protect the RV and manufactured housing industries, as the executive director of and principle lobbyist for the Indiana Manufactured Housing Association – Recreation Vehicle Industry Council, and through myriad volunteer efforts. He negotiated a change to state law that allowed the transport of 40-foot-long RVs and 16-foot-wide manufactured homes on Indiana highways. Breymier, in the last four years alone, has helped pass 27 pieces of state legislation that help improve and protect the industry. He serves on the board for the RV/MH Heritage Foundation in Elkhart and serves as treasurer for the Midwest Manufactured Housing Federation, which is responsible for the 65-year run of the annual Louisville Manufactured Housing Show. He is also a member of the Governmental Affairs Society of Indiana, has worked with the business school at the University of Indiana on a paper that positioned manufactured housing as a solution to the state’s affordable housing challenges, and helped organize the Future of Housing Institute at his alma mater, Ball State University. Breymier is the recipient of multiple other awards, including the Sagamore of the Wabash award from the governor of Indiana and the Jim Moore Excellence in Communication Award from MHI.

What do you believe are Influencer Award winner Ron Breymier’s greatest achievements?

Ron’s list of professional accomplishments and accolades is lengthy: RV/MH Hall of Fame inductee, State Director for U.S. Senator Dan Quayle, Sagamore of The Wabash recipient, RV/MH Heritage Foundation board member, RVIA’s David J. Humphreys RV Industry Unity Award winner, Executive Director of IMHA-RVIC (twice!), and the list goes on and on. Despite his awards and tremendous successes over the years, I feel Ron’s greatest achievement is that he is a true family man who carries himself with grace and dignity.

— IMHA-RVIC Associate Executive Director Matt Rose

What are the award winner’s personal skills or character traits that you feel have contributed most to these successes?

Ron’s amazing passion to fully understand the value of affordable housing is essential to his success. He has been one of Indiana’s strongest advocates, leading the charge to preserve and protect manufactured housing and access to it. In fact, his ability to recognize the challenges has transcended his passion on the national level by seeing the country’s housing crisis and realizing that manufactured housing is the solution. He works tirelessly to ensure that we pass good legislation and avoid those bills making it harder to have access. Ron’s “true to his word” approach has made him a trusted resource for legislators, which has helped us continue to make manufactured housing a great choice for low to moderate income buyers in this environment.

— Park Lane Finance Solutions Market Development Manager Eric Oaks

Please click on any of the following award categories to learn more about the award and the 2025 award winner.


Advocacy — Influencer — LeadershipLegacyVisionary


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

2025 MHInsider Legacy Award

The Legacy Award honors manufactured housing professionals whose overall career contributions are certain to create meaningful and lasting industry improvement and excellence

Dennis Hill of Show Ways Unlimited

June 13, 1943 – July 2, 2023

mhinsider industry awards highest achievements in manufactured housing tropy crystal and red
The 2025 MHInsider Industry Award winners have been announced in five categories.

Dennis Hill was the talent behind Show Ways Unlimited and the hundreds of manufactured housing industry trade shows he and his team organized. Hill started with the Atlanta show, which was outside at the farmers market. Based in Roswell, Ga., Hill was good at motivating people and took great joy in seeing a show come together. The goal, Hill said in a 2017 interview with MHInsider, was to “create something durable.” Subsequent Show Ways were held during the course of more than 50 years in Kansas City, Mo., Charlotte, N.C., Atlanta, Louisville, Ky., Tulsa, Okla., New Orleans, La., Tunica, Miss., Omaha, Neb., Nashville, Tenn., and Atlantic City, N.J. The Louisville Show remains the largest gathering of industry professionals each year. It is sponsored by five state associations and boasts the largest collection of model homes displayed indoors anywhere in the United States. During Hill’s decades of putting on shows, he had many people around him, including a 22-member board, to help organize a trade show from earliest planning through working with partners and vendors, to securing space and getting show homes organized and speakers assembled. He said running shows was an experience that got his blood flowing, something akin to a political campaign with all the months of planning that must coalesce into action.

What do you believe are Legacy Award winner Dennis Hill’s greatest achievements?

Despite facing many challenges throughout his years, Dennis considered his greatest achievement completing 50-plus years of producing trade shows for the manufactured housing industry. He did love the industry. He cherished his friendships and relationships built during those years with those in every aspect of the industry. He handled each show from inception, planning, and organization, both before and on-site, all with a small two-person office that started out in the basement of his home. And, of course, his family, dogs, and cats were his BIGGEST achievement!

— Wife Nancy Hill

What are the award winner’s personal skills or character traits that you feel have contributed most to these successes?

Dennis was good at listening, understanding needs, and being respectful even when disagreeing. He had a flexibility in dealing with a variety of people to make sure a show came off without a hitch. He showed a high degree of persistence and a strong work ethic. He was a force to be reckoned with… with a sense of humor.

— Event Planner and Friend Michelle Middleton

Please click on any of the following award categories to learn more about the award and the 2025 award winner.

AdvocacyInfluencerLeadership — Legacy — Visionary


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

2025 MHInsider Leadership Award

roderick knoll mhinsider leadership award winner manufactured housing
Manufactured Housing Resources Group's Roderick Knoll is the recipient of the 2025 MHInsider Leadership Award.

The Leadership Award honors individuals who have earned the highest levels of industry achievement through their corporate or organizational leadership approach

Roderick Knoll of Manufactured Housing Resources Group

mhinsider industry awards highest achievements in manufactured housing tropy crystal and red
The 2025 MHInsider Industry Award winners have been announced in five categories.

Roderick Knoll has provided pre-construction services to developers of manufactured housing land-lease communities since the 1980s. He prepares market studies, arranges construction and permanent financing, brokers land, and completes communities. Among the more notable communities he has helped bring to the market is New Colony Village in Walkersville, Maryland. Knoll is a board-certified appraiser and has been a member of the Urban Land Institute and the National Association of Realtors. Knoll has been instrumental in conducting MHI’s annual Developers Seminar, held each spring in association with the Congress and Expo, an add-on element that is the counterpart to the National Communities Council Spring Forum. He earned a B.A. from Southern Methodist University, where he studied real estate, finance, and economics. For Neighborhood Works of America, he taught courses on underwriting for non-profit developers, the basics of blueprint reading, and an introduction to factory-built housing. He was also a co-author with colleagues Donald Westphal and Craig White for a 2001 book entitled “Renewing Your Manufactured Home Community: A Community Owner’s Guide to Upgrading.”

What do you believe are Leadership Award winner Roderick Knoll’s greatest achievements?

Roderick’s ability to organize seminar items in informative and entertaining ways, both for our MH industry and non-profit housing entities, has been of great value. I have partnered with him on many joint projects over the years, and have always found him adding to the success of those endeavors.

What are the award winner’s personal skills or character traits that you feel have contributed most to these successes?

Roderick’s communication skills, both in person and in written reports, have been essential to his success. His honesty in delivering recommendations that may not always please clients but accurately predict potential outcomes demonstrates his integrity and professionalism. Manufactured housing professionals like Roderick have significantly enhanced the industry’s image and reputation.

— Landscape Architect Donald Westphal

Please click on any of the following award categories to learn more about the award and the 2025 award winner.

AdvocacyInfluencer — Leadership — LegacyVisionary


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

2025 MHInsider Visionary Award

manufactured housing tmha rob ripperda 2025 mhinsider visionary award winner
The Texas association's Rob Ripperda is the recipient of the 2025 MHInsider Visionary Award. (photo courtesy of MHI/Shawn Spence)


The Visionary Award honors those who have brought to market the coolest concept or product, the idea that makes the job easier, the offering better, the customer experience more meaningful

Rob Ripperda, of the Texas Manufactured Housing Association

mhinsider industry awards highest achievements in manufactured housing tropy crystal and red
The 2025 MHInsider Industry Award winners have been announced in five categories.

Rob Ripperda is the vice president of operations for the Texas Manufactured Housing Association. He has created every data and statistical report, tool, and program in use at TMHA, in a state that many observers view as a leading indicator of market trends. Ripperda has been at TMHA since 2012. He worked at Dell prior to that for several years in systems and programming. He earned a bachelor’s degree from UT Austin and a Master’s from Georgia Tech. By digging through titling and shipment data in Texas, Ripperda created systems and reports that are widely known in the industry. He created the association’s system for tracking pending legislation, reading bills, and conducting research that provides a solid base for detailed analysis that can be applied to policy or proposed policy directed toward specific state congressional districts. The association recently launched a new website, too, which houses the many reports on production, placement, and market data it shares with its 5,000-plus members.

What do you believe are Visionary Award winner Rob Ripperda’s greatest achievements?

Rob is a creative powerhouse whose contributions to the manufactured housing industry come to life through a suite of innovative data products. He built and maintains practical tools, such as the ‘Mobile Homes for Sale’ Google Search Trends tracker and the Manufactured Home Builders Stock Price Index, that turn scattered signals into informative indicators. He also serves as a conduit to academic researchers, amplifying the industry’s visibility through collaboration. For example, he spearheaded the Texas Manufactured Housing Survey, a monthly barometer that gives a real-time read on manufacturing activity, pricing pressure, and backlogs, as well as hard-to-measure factors such as regulatory burden and supply-chain pressure. Rob is a critical player in the manufactured housing industry, creating widespread value through his inge-nuity, relentless energy, and technical expertise.

— University of Southern California Microeconomist Wes Miller

What are the award winner’s personal skills or character traits that you feel have contributed most to these successes?

Rob is entirely self-motivated and is endlessly curious. He has tremendous drive and an unparalleled work ethic. He has a strategic and politically savvy mind and can solve problems from a multitude of different approaches. Knowing him like I do, and working with him now for well over a decade, I can say he is just getting started. The new tools and collaborations in our future will be a sight to see.

— TMHA Executive Director D.J. Pendleton

Please click on any of the following award categories to learn more about the award and the 2025 award winner.

AdvocacyInfluencerLeadershipLegacy — Visionary


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

Back to Marketing Basics in a Digital World

Adapt to Mobile for Best Organic Search Results

Identify Simple Missteps, Make Them an Action Checklist to Improve Your Visibility Online

A dozen or more years ago, before I joined MHVillage, I was a partner in a consulting firm that was active in the manufactured housing industry. Among our clients, we worked on behalf of several manufacturers to coach their retailers and communities on successful marketing techniques.

In those days, we were doing several hundred consultations a year throughout the country. Many of the companies we visited already were very successful. They just were in need of some optimization in a few key areas. Others had more significant marketing challenges to overcome. But no matter where we traveled, my partners and I began to see a lot of the same mistakes. There was inadequate signage, poor business image, ineffective advertising, lack of prospect follow up… you get the idea.

The process of identifying these marketing missteps became a checklist that we would run through when we consulted with a new client.

Now I’ll be the first to admit that many of these things I’ve mentioned so far may seem pretty obvious. But that’s the point. We learned that even the best marketers often lose sight of the basics, and need a friendly reminder every now and then. Use these tips to improve your organic search results.

As it has been more than a few years since my consulting days, and it got me thinking. What would that list of marketing basics look like today?

We’re in a world dominated by the internet, mobile devices, social media, and now AI. What are the things you should be focusing on in today’s environment of ever-changing technology?

Let’s take a look at a few marketing basics, updated for the digital age.

Is Your Website Mobile Friendly?

Update Search Listings for Better Organic Search Results

Have you ever noticed how websites look great whether you view them on your laptop, tablet or smartphone? That’s called responsive design, and it’s what enables a website to dynamically resize to provide the best possible user experience regardless of the device on which it is viewed.

In the old days, we would talk about the importance of having a good website. Now, the emphasis is on making sure your website is functional for the way customer will view it. In other words, from a mobile device.

According to the most recent data from Google, mobile searches make up more than 60 percent of internet searches. And that number is continuing to grow.

The concept of responsive design seems simple enough. But the solution is more than just updating your website with the latest WordPress theme. Are the fonts readable on a tiny 4.7-inch smartphone screen as well as on that giant tablet-sized phone? Is the navigation intuitive? Can the consumer easily fill out your contact form or application from a mobile device? According to research cited by web app developer, Mobify, 30 percent of mobile browsers will never return to a website if the experience is not optimized for mobile.

If you’d like to get some insights on how search engines view your website, Google “mobile friendly test” and you’ll find a link to a tool where you can enter your web address and get an analysis of your mobile readiness. It’s a great way to benchmark how search engines like Google are seeing your site.

Can Customers Find You Online?

Organic Search Results for MH Communities and Retailers

Pretty much everyone, across every age group, uses the internet during a home search. Indeed, the latest statistics from Google show that internet usage is well over 90 percent among home potential homebuyers, and more than 60 percent of these searches are made from mobile devices.

In the early days of search engine optimization, it was relatively easy to show up in a top position. You’d stuff a web page with the keywords you’d want to target, like “mobile homes in Tuscaloosa”. If you were to repeat the phrase in the header and domain name, like magic you’d own the space. Well, the search engines got wise to that technique a long time ago. Now if you want to have a top position you need relevant content. Or open your wallet to search engine advertising. Most of the time, you have to do a little of both.

You may have noticed that when you search for something from your mobile device, a lot more comes up on your screen than ever. There are paid ads, local business listings, videos and social media pages, just to name a few items. In the past, your company may have been at the top of page one in Google with your organic search results. These were non-paid listings that show up when anyone does an internet search. If you’re fortunate enough to maintain that position, you’re still halfway down the page after everything Google puts in. And if you already were half way down the page, now you’re on page two or three where views drop exponentially.

Don’t worry, though. All is not lost.

Improve Your Visibility Online by Updating Those Important Listings

If you can’t beat them, join them. It may seem like the simple solution to do paid search advertising and buy your way to the top. But that can be an expensive proposition. Online advertising is becoming more competitive and costs are going up. This is especially true when a growing number of companies outside our industry are discovering that manufactured home keywords are great at driving traffic to their industries, too.

A better solution is to start by making sure you have an up-to-date and complete Google My Business listing for all of your locations. It’s a simple process. These local listings regularly appear ahead of organic search listings, most noticeably on mobile. They are particularly valuable when consumers do “near me” searches, which have grown by more than 140 percent on average, year over year.

Search engines place a lot of emphasis on these directory listings, as you can see by the priority Google places Google My Business listings, and other directory sites like Yelp, the Better Business Bureau and MHVillage. In many instances, a community or retailer listing on MHVillage is one of the first things that will show up in the organic search results.

Another reason to maintain your listing is because of the rise of digital assistants like Apple’s Siri, Amazon’s Alexa and Google’s Assistant. These assistants, whether on a mobile phone or a smart home device, use directories and information sources such as Yelp and Wikipedia to provide answers to consumer queries.  

How’s Your Online Reputation?

Manage Reviews for Better Organic Search Results

Of course, visibility online is sometimes a double-edged sword. As you may have noticed, search engines like Google also put ratings and reviews next to search engine results. Not paying attention to your reputation online can be very costly.

We know that more than 75 percent of consumers base their purchase decisions on ratings and reviews. And, of course, people are far more likely to share a bad experience than a good one. There are many web-based software tools to help monitor reputation. Though, one of the best solutions is to simply put a program in place to encourage positive reviews.

Ask for Reviews and Testimonials to Improve Your Visibility Online

For example, if you look at the MHVillage professional blog landing page, you can see an example of this invitation to leave a review in the right sidebar. This tool guides the website visitor through the process of leaving a review for us on Google, Facebook and a bunch of other sites that are relevant to our business.

Of course another way to build your reputation online is simply to ask your customers.

As an MHVillage advertiser, you notice we ask for testimonials when homes are marked as sold. Responding promptly to the occasional negative review and proactively asking customers for reviews is a great way to stack the deck in your favor. And, this diminishes the impact negative reviews have when they do occur.

Even when it comes to the basics, attempting to keep up with technology can be a daunting task. However, the good news is that the marketing mix will continue to evolve. And our objectives will remain the same. That is, make it easy for your best prospects to find you. Earn their confidence and make them want to do business with you.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

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