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JLT Market Reports Available Now for Manufactured Home Communities in Southern California

southern california jlt reports manufactured home communities
Photo courtesy of Equity LifeStyle Properties.

Datacomp has announced the publication of its August 2020 JLT Reports for mobile home rent comps, occupancy, and other vital data from manufactured home communities in Southern California.

JLT Market Reports provide detailed research and information on communities in 184 housing markets throughout the United States. These include the latest rent trends and statistics, marketing programs, and a variety of other useful management insights.

The August 2020 release of JLT Reports in Southern California includes information on Los Angeles, Orange, Riverside, San Bernardino, San Diego, and Ventura counties. 

Datacomp maintains and provides the JLT Market Reports and is the nation’s #1 provider of market data for the manufactured housing industry. JLT Market Reports are recognized as the industry standard for manufactured home community market analysis.

August 2020 manufactured housing market data published in JLT Market Reports for Southern California include information on 503 “All ages” and “55+” manufactured home communities.

Altogether, the reports from Southern California manufactured home communities include data representations for 102,289  homesites.

Regional Trends in Manufactured Housing Community Rent

  • Pacific region manufactured home communities show a year-over-year 3.4% increase in rent for retirement communities and a 3.8% increase for all-ages communities.
  • Southwest region manufactured home communities show a year-over-year 3.9% increase in rent for retirement communities and a 4.6% increase for all-ages communities.
  • West region manufactured home communities show a year-over-year 3.3% increase in rent for retirement communities and a 4.8% increase for all-ages communities.

“The six counties represented in the August publication of JLT Market Reports for manufactured home communities show tremendous stability in occupancy and rent growth,” Datacomp Co-President and Chief Business Development Officer Darren Krolewski said. “Rents increased year-over-year across the Southern California market in a very moderate and predictable way, with only one market area having slightly higher rent increases.”

What’s in JLT Market Reports?

Each JLT manufactured home community rent and occupancy report from Datacomp has detailed information about investment grade communities in the major markets. The detailed information includes:

  • Number of homesites
  • Occupancy rates
  • Average community rents, and increases
  • California rent control and next increase data
  • Community amenities
  • Vacant lots
  • Repossessed and inventory homes, and much more

JLT Market Reports also include management insights that rank communities by the number of homesites, occupancy rates, and highest to lowest rents. Established reports show trends in each market with a comparison of August 2020 rents and occupancy rates to August 2019, as well as a historical recap of rents and occupancy from 1996 to present date in most markets.

The August 2020 JLT Market Reports for Southern California manufactured home communities are available for purchase and immediate download online at the Datacomp JLT Market Report website, or they may be ordered by phone in electronic or printed editions at (800) 588-5426.

Each fully updated report for mobile home communities is a comprehensive look at investment grade properties within a market, enabling owners and managers, lenders, appraisers, brokers, and other organizations to effectively benchmark those communities and make informed business decisions.

Why Generating Interest in Manufactured Housing is About Showing, Not Telling

manufactured home kitchen housing affordability

As a high quality, lower-cost alternative to site-built homes, manufactured housing could genuinely be the future of housing affordability. The latest generation of factory-built homes can offer everything prospective homebuyers seek in the home they’ve been dreaming of. The big difference is that Fannie Mae research shows they’ll spend $1,000 less per month on a mortgage loan by choosing a manufactured home. We in the housing industry know this well, but unfortunately, homebuyers do not. Well, at least not yet.

To Change the Market, We Need to Change the Story

Right here in MHInsider, we’ve seen the resurgence of manufactured housing, with an almost 50% increase in new home shipments over the past five years. But Fannie Mae’s research shows that factory-built homes still have low awareness among younger homebuyers. In fact, less than half of the Millennial and Gen Z homebuying audience is aware of manufactured housing as a suitable option for their budget without compromising their desired amenities and aesthetics.

The awareness problem is compounded by the lingering stigma around manufactured homes, primarily their association with “trailers” and “mobile homes”. These beliefs are largely based on how many structures were built before the HUD Code, and unfortunately, the misperceptions haven’t gone away. In fact, many younger homebuyers consider manufactured housing to be lower quality than site-built options. And less than a fourth of Millennials and Gen Z homebuyers on the hunt are currently considering manufactured housing as an option.

Younger homebuyers, especially first-time buyers, are the exact consumers for which many manufactured homes are built. If we want to move the market forward, we need to change their mindset.

manufactured home exterior brown housing affordability

When It Comes to Housing, Buyers Need to See the Possibilities

We in the industry all understand that manufactured housing is not just affordable. Today’s factory-built homes are constructed of quality materials and to design specifications meeting or exceeding that of site-built homes. Once sited, newly constructed HUD Code manufactured homes often can be indistinguishable from traditional homes on the same street. Low profile foundations, high-pitched roofs, front porches, driveways, and garages or carports are just a few of the attractive design features that can be found in today’s manufactured homes.

When it comes to selling more manufactured homes to these audiences, it’s important to show and not just tell. Fannie Mae research indicates that interest in factory-built homes increases by 31% when prospective buyers are shown pictures of the amenities and design choices available both inside and outside of today’s manufactured homes. In a recent Fannie Mae focus group, photos were shared of modern factory-built homes. We heard things like: “seeing them completely dispelled any notions I had about them,” and “this pre-fab — I’m down for”.

Much more than price point, we believe images and videos have the power to positively change the perceptions that respondents previously held of factory-built homes. In fact, retailers who have started using virtual tours as a marketing tool have seen an increase in web traffic, with site visitors staying longer and looking more. If you’re not already showing your potential customers what’s possible with new manufactured homes, you might be missing out. Showing your audience something is more telling than words can ever be.

living room interior manufactured home housing affordability

There’s More to Perception Than Meets the Eye 

While you can make manufactured homes more affordable and more beautiful, you alo have to make them more accessible. With new loan products such as Fannie Mae’s MH Advantage®, manufactured homes are available with as little as 3% down on a land-home, 30-year mortgage. And by educating and supporting our mortgage lenders through strategic initiatives as part of the Duty to Serve plan, Fannie Mae is working to promote conventional mortgage financing for manufactured homes across the country.  FHFA research has concluded that manufactured homes purchased using conventional mortgages tend to appreciate similarly to site-built homes.

Generating awareness about manufactured housing and the loan options that make it accessible is essential for reaching more future homebuyers. According to MetroStudy, many Millennials are looking to buy a home in the next one to three years. So, if we want to show them what’s possible with manufactured housing, with mortgage rates at or near historic lows, the time is now.

blue exterior manufactured home housing affordability

The Research is Clear – Manufactured Homes More Than Ever Could Be the Future of Housing Affordability

Prospective homebuyers need to see to believe. They need to be shown, especially first-hand, that their perceptions of manufactured housing are no longer true. They need to be shown that the home features they’ve been dreaming of may be found where they least expected to find it. And last but not least, they need to be shown that now, it’s more within their reach than ever before.

When we show how beautiful and affordable manufactured homes can be, together, we can create home-buying opportunities for younger homebuyers that they never thought possible.

Businessman, Philanthropist Joe Clayton Dies in Knoxville Helicopter Crash

The Knoxville Police Department search and rescue personnel survey the Tennessee River after Monday's helicopter crash.

Clayton Homes’ Founder Jim Clayton Pulled from River with Grandson, Family Friend

Brothers and cofounders of Clayton auto and home sales Joe and Jim Clayton were with grandson Flynt Griffin and family friend Jay McBride in a helicopter that crashed into the Tennessee River, officials said.

Joe Clayton died in the crash.

The Clayton family will be received friends on Aug. 11 at Berry Highland Memorial. A private graveside service for the family was to be held.

The helicopter crash occurred about 7:45 p.m. in a residential area about two miles southwest of Knoxville, according to reports. Survivors were pulled from the river shortly after the crash by witnesses in a pontoon boat.

Clayton’s corporate headquarters are in nearby Maryville, Tenn.

Joe Jim Clayton Helicopter Crash
Emergency personnel watch the search after the helicopter crash in the Tennessee River. Crash scene photos courtesy of the Knoxville Police Department.

“I am devastated and completely heartbroken by the loss of my wonderful brother, Joe,” Jim Clayton said in a statement released by the family. “Joe and I were as close as two brothers can be, and, as only siblings, we have supported each other since growing up together on a farm in West Tennessee and as business partners for decades. My thoughts and concerns are totally for Joe’s family right now.”

Clayton Helicopter Crash home auto sales Joe Clayton
Clayton Mobile Home Sales during its early days in retail.

Joe Clayton spent much of his career operating Clayton Auto Sales, which he started with Jim Clayton before Clayton Homes started as a retail home center. Today Clayton is the largest off-site homebuilder in the country.

It was unknown whether the aircraft, a Eurocopter EC-130, was landing or taking off when it went down, officials said.

The body of Joe Clayton was recovered about two hours after the crash, investigators said.

The Federal Aviation Administration and the National Transportation Safety Board are investigating the crash. Jim Clayton, who is a pilot, said he is cooperating fully with the agencies and will not make any statements regarding the crash at this time. Joe Clayton also was a pilot.

“I am very grateful to the emergency personnel who responded so quickly and professionally and to the caring couple on a nearby boat who gave assistance,” Jim Clayton said.

SECO20 Registration Opens for Virtual Conference Sept. 28 – Oct. 1

SECO20 Virtual SECO

The SECO National Conference of Community Owners will be held in a virtual format for 2020. Registration for the Sept. 28 – Oct. 1 event is open now and includes an early bird discount for manufactured housing professionals who register for SECO prior to Aug. 12.

SECO is organized for community owners, by community owners with an annual conference in the Atlanta area during the last decade that has grown to a national event representing all parts of the industry.

The SECO20 virtual conference is necessitated by Coronavirus precautions and may serve as a model for how virtual events in the industry are conducted moving forward, even beyond virus prevention measures.

Save Now on SECO20 Registration

Attendees can register for SECO20 at a cost of $199 prior to Aug. 12 when the registration fee increases to $299.

Typically, SECO has attracted about 400 attendees. Organizers anticipate attendance to be at that level or higher given the virtual access and a limited number of 2020 industry events.

SECO20 registration and sponsorsIn addition to attending, individuals and organizations in the manufactured housing industry can benefit from unique exhibitor and sponsorship opportunities with SECO20.

SECO20 is presented in partnership with MHVillage and with the support of industry sponsors that to-date include: American Commerce Bank, Marcus & Millichap, Mobile Insurance, Newport Pacific, Rent Manager, The Mobile Home Park Brokers, Blevins, and ABT Water Management.

Regardless of platform or venue, SECO again has created a fresh and compelling experience for community owners and other industry professionals to learn, interact, network, and shop the latest new offerings in manufactured housing.

SECO gives you the chance to meet other community owners who are doing, or have done, what you want to do so you can learn from their experiences, failures, and successes

SECO20 Topics In Development

  • Best practices in manufactured housing during COVID-19
  • Financing and options for raising capital
  • Marketing your community effectively
  • Selling versus renting homes
  • Case studies of successful communities
  • Tips for new land-lease community owners
  • Developing a new community (or renovating an existing one)
  • State of our industry and its future
  • Online reputation management
  • How to manage manufactured home community upgrades
  • 1-minute money makers
  • More to come!

For added information on registration, exhibiting, and sponsorship at the 2020 SECO National Conference of Community Owners Sept. 28-Oct. 1, go to secoconference.com.

Manufactured Housing Plants Deal with COVID-19

Workers plant COVID-19 precautions

Coronavirus Has Caused Lost Floors, Not Lost Days

Homebuilding and many aspects of the manufacturing sector are deemed essential amid coronavirus disruptions in most states, which means manufactured homes continue to be built. However, the process has changed and some disruptions have hampered productivity albeit slightly.

Barry Shein, the CEO of Commodore, operates three plants in Pennsylvania, which deemed residential construction non-essential through much of the early coronavirus response measures.

“We were closed for eight weeks in Pennsylvania and never closed any of our other three factories,” Shein said during a recent interview.

“I am amazed and cannot determine a rationale for why business is so good,” Shein said. “Our business in every region is way beyond what we can build, so our restriction is what we can build not what we can sell. And that seems to be the case with every price point.”

Shein said minor delays in sourcing materials to plants in operation have caused short delays that may have resulted in one fewer section or floor built on a particular day.

“We’re not real big on just-in-time delivery, so we have enough material including lumber on site,” he said. “We have higher inventories normally, and we anticipated shortages so we kept even higher inventories. Still, we’ve come close on some materials, but we’ve been able to do what we normally do and keep quality as high as always.”

“By the end of the year we will make up the lost production we endured,” Shein said, including the eight-week production lapse in Pennsylvania.

Commodore home COVID-19 plants precaution
A new home from Commodore during the 2020 Louisville Manufactured Housing Show.

COVID-19 in the Workplace

Shein said the corporate offices in Indiana were disrupted for a short period following a COVID-19 positive test in the workforce. They closed the office for a day to allow a third-party cleaning company to come in. Some office employees continued to work from home, others were given the choice, and a few essential office practices continued on-site.

Questionnaires, temperature readings, hand sanitizer, masks, and spacing all play an important role in preventing illness both in the plants and at the corporate offices.

“So, keeping up with all the protocols has kept us on our toes, but we’re doing what we need to do to keep everyone healthy and safe,” Shein said. “I don’t see this going away soon, either, but we’re vigilant and we’ll continue the focus on building quality homes.”

Commodore also has modified its annual fall home show in Pennsylvania. Rather than having customers on-site at one time during a three-day show, the company will lengthen the show, and bring customers in by appointment.

chassis home plant COVID-19 precautions
Workers begin the initial process of building a new manufactured home on its chassis.

Being Flexible with Processes, Employees

Cavco Industries, one of the nation’s largest manufacturers of factory-built homes, has had about 85% of its corporate staff work from home, and the company has all but eliminated work travel. However, the business of homebuilding must go on.

“We go through every plant over the phone, talking about attendance and supply issues. For a few weeks in March and April, it was a little touchy, like a day-to-day thing,” Cavco President Bill Boor said. “We had some difficulty for a while getting windows, and there continues to be some difficulty with appliances, particularly stuff coming from Mexico.

Akin to Commodore’s experience, Cavco has experienced an occasional slowdown but no major disruptions and the company continues to keep its focus on safety and quality.

“We’re telling our employees that if they’re uncomfortable for any reason, they can come talk with us and we’ll work something out,” Boor said. “You know, sometimes it’s not even anyone feeling ill, there may just be a heightened level of nervousness with everything that’s going on, and we’ll work with that.

“You have to be flexible,” he said.

Amid the added precaution and some supply-chain disruptions, demand has been strong.

“Interest rates have helped us and buyers have followed through,” Boor said. “It’s pretty amazing to watch.”

Adventure Home Kitchen plants COVID-19 safety
The kitchen area of a new manufactured home from Adventure Homes, displayed during 2020 at The Louisville Show.

Keep People Employed, Keep Homes Moving

Rich Rice, the general manager for Adventure Homes, said the Garrett, Ind., facility shuttered for three weeks as a precautionary measure and all 220 employees continued to get the base pay without production bonuses. He said there continues to be an ebb and flow of team members who want to be tested for the virus, and the company policy is to allow them to go get tested regardless of symptoms. Again, the affected employee receives the standard rate until test results come back and the employee is cleared to return.

The use of thermometers, masks and shields, enhanced sanitation, distancing, and a high level of communication keeps the plant operating safely, he said.

“We’re adjusting our volume and complete the homes we can even if we’re down 25% of our staff,” a product of constant monitoring and good cross-training, Rice said.

“So, we’re not stopping the line at all,” he added.

Industry Best Practices for COVID Safety

Rice said one of the most encouraging aspects of the operation change in plants dealing with COVID-19 is the candid conversations he’s been able to have with other manufacturers about how their handling the crisis.

“That’s been refreshing, that the normal barriers went away as you have multiple businesses trying to get through this,” Rice said. “The camaraderie in the industry has been astounding.”

Sourcing building materials has been challenging at times, he said. But a finished home can wait for carpet, as needed. So, material deliveries need to be prioritized, Rice said.

“There are components that need to be put in on the line,” Rice said. “We call them line breakers… like you can’t even start unless you have floor joists and rafters.”

Lighting has been particularly difficult, Rice said.

“Every lighting fixture in the country has a component that comes from overseas, and if you reach back and use up all of the material you had with nothing new coming, you could be in trouble.

“So, we increased from a three-week lead time for supplies and material to five or six weeks,” he said. “That’s an investment, but it’s what you have to do to keep building and getting homes to customers.”

Debt Collection Best Practices for Community Owners

debt collection best practices community owners

Editor’s Note: First installment of a 2-part overview on community owners’ best practices for debt collection, originally published in MHInsider magazine. Part II covers post-eviction debt collection.

best practices debt collection community owners
Ryan Fishman, The Fishman Group

As the owner or operator of a manufactured housing community, you’ve probably dealt with your share of delinquent payments. At first, a resident is just late – maybe a couple of days.

Eventually, you will experience the rent payment never comes. There’s no response to calls or knocks on the door, so you’re forced to pursue an eviction. Once you have possession of the home or site, you’re stuck carrying a loss you might never recoup.

This process forces you to perform a juggling act of financial, legal, and ethical considerations. Worst of all, you’re often expected to go through this process alone.

Don’t lose hope

With a set of standard operating procedures for your community, you can develop an effective collections process to mitigate these losses. By being proactive, you’ll avoid the heartaches and headaches often associated with post-eviction losses, boost your cash flow, and give your manufactured home community a competitive business advantage.

Setting the Record Straight

community owner debt collection
Clear communication with potential residents will help reduce delinquencies down the road.

We like to tell our clients the place to start is the start. That means comprehensive and standard credit screening protocols for prospective residents. It’s critical this process be structured and tightly maintained – it will help avoid more delinquent or defaulting residents down the road and improve your ability to collect post-eviction. There’s a long list of proactive steps that go into a strong policy, but ever-critical are minimum credit standards, legible paperwork, and the delivery of clear expectations before move-in.

The figures in your credit policy are a function of the level of risk your manufactured home community can take. This means evaluating your range of acceptable credit scores and determining what other key aspects of the prospective resident’s credit profile — like income, for example — are most consequential to you. Making these decisions on the fly can lead to serious errors in accepting residents with questionable reliability, and perhaps also denying potential customers with stronger profiles than initially evident. Standard procedures also help avoid turning the application process into a fair housing minefield.

It’s important that you are explicitly clear with your prospects as to what you expect out of them. This means laying out a clear policy when it comes to late payments or missed payments, and the specific steps you plan to take if they’re late or default. This will ensure there are no surprises when you take immediate and decisive action to protect your community’s best interests.

debt collection best practices community owners

Eviction

Evicting a resident is a laborious and, often, precarious process; for the purposes of this article, we will focus on how evictions tie into your ability to collect. First and foremost, find a landlord-tenant attorney to handle your evictions to avoid exposing yourself to any liabilities that may arise in exercising your right to pursue an eviction. Defaults and bankruptcies sometimes go hand-in-hand, thus without the proper filings you can easily find yourself in violation of federal law. Bankruptcies do not only slow down the eviction process, they often preclude you from later pursuing the balance owed.

It’s critical that residents understand that eviction does not exempt them from paying their balance. Follow through with your standard security deposit notice and make a demand for any additional balance that’s owed, including the past due rent, late fees, accelerated rent, releasing expenses, outstanding utilities, damages, clean up, court costs, statutory attorney fees, and other expenses legally permitted by federal, state, and local laws in your jurisdiction.

Often, defaulted residents have the mistaken understanding that once they are evicted, the slate is wiped clean. Not only is that not true, but, often, it can stall getting paid voluntarily post-eviction. It is critical your community staff makes clear to the resident that, if evicted, they will still owe you that money, and you will pursue anything that is not paid voluntarily.

Housing Policy Veteran Dana Wade Confirmed as FHA Commissioner

manufactured home loans dana wade FHA commissioner

Dana Wade has been confirmed to serve as commissioner of the Federal Housing Administration.

Federal Housing Administration Commissioner Dana Wade
FHA Commissioner Dana Wade

Wade has served as acting commissioner and was the assistant secretary from July 2017 to June 2018, where she oversaw over 2,400 employees and implemented enhanced risk management and monitoring of FHA’s $1.3 trillion portfolio.

Wade also served as a program associate director for general government at the Office of Management and Budget from December 2018 to December 2019.

She led budget oversight for six executive branch agencies with a focus on financial services, including HUD, and multiple independent agencies.

“I’m extremely grateful for this opportunity to hit the ground running during this critical time for our nation’s housing markets,” Commissioner Wade said.

In Congress, Wade served in senior roles including deputy staff director for the Senate Committee on Banking, Housing, and Urban Affairs and deputy staff director for the Senate Committee on Appropriations under Senator Richard Shelby, R-Ala. Wade holds an MBA from the Wharton School at the University of Pennsylvania and a bachelor’s in Economics from Georgetown University.

“FHA Commissioner Wade’s experience from important vantage points of federal housing policy gives her the perspective needed to successfully lead the Office of Housing and FHA at this critical time in our nation’s history, when strains are being placed on our federal housing support programs like never before,” Manufactured Housing Institute CEO Lesli Gooch stated. “We have no doubt that Mrs. Wade’s effective and steady leadership will help ensure HUD is positioned well to meet the housing needs of Americans struggling from the fallout of the COVID-19 emergency.”

U.S. Department of Housing and Urban Development Secretary Ben Carson also praised Wade’s work, and nomination confirmation.

“I want to congratulate Dana Wade on her confirmation by the United States Senate to serve as the commissioner of the Federal Housing Administration,” Carson stated. “Dana has been a tremendous asset to the department and the administration throughout her years of service, and I have full confidence in her ability to successfully lead FHA.”

FHA insures more than 8 million single-family mortgages, almost 12,000 mortgages for multifamily properties, over 3,700 mortgages for residential care facilities, and nearly 100 mortgages for hospitals.


Read more manufactured housing news from MHInsider, the premier trade magazine in the manufactured housing industry.

MHI, Skyline Champion Join President Trump on Regulatory Barriers

manufactured housing regulatory reform white house economic report housing chapter 8

A Good Day in D.C. for Manufactured Housing, Regulatory Reform

Mark Yost Skyline Champion Workforce Development
Skyline Champion Corporation President Mark Yost speaks at the Innovative Housing Showcase in June of 2019.

Skyline Champion President and CEO and MHI Board Member Mark Yost as well as MHI CEO Lesli Gooch joined an small group at the White House today where President Trump today spoke about the administration’s efforts to promote economic growth and prosperity by eliminating regulatory barriers.

MHI and its members are working closely with the Administration to prioritize manufactured housing as a critical unsubsidized affordable housing option.

“Under the Trump Administration, HUD’s approach to the regulation of manufactured homes has changed, ensuring the industry can support the ‘American Dream’ of homeownership for more people,” Yost said.

“I was honored to represent our industry at this event and look forward to continuing to work with the administration to ensure manufactured home builders are able to offer consumers the latest innovations, technologies, and features without regulatory impediments that limit availability and drive up costs for our customers.

Yost said the collaboration between the administration and the manufactured housing industry is commendable, with the acknowledgement and understanding of the critical service the industry satifisies toward meeting the nation’s affordable housing challenge.

Skyline Champion in Washington on Regulatory Advocacy

Skyline Champion is the largest publicly traded factory-built housing company in the country. Yost was invited to represent the industry and the organization last June to display a pair of furnished, HUD-code manufactured homes on the National Mall.

Skyline Champion leaders also have participated in roundtable discussions with HUD Secretary Ben Carson to carry out President Trump’s Executive Order directing federal agencies to work together to facilitate the production of affordable housing and alleviate regulatory barriers at the federal, state, and local levels.

Yost testified before the Senate Banking Committee last November and, as a result of his testimony, Congress passed legislation to support the inclusion of manufactured homes in state and local community development planning.

National Advocacy for Manufactured Housing

Manufactured homes on the national mall
MHI CEO Lesli Gooch and former MHI President Richard Jennison talk with FHA Director Mark Calabria.

Through the advocacy of MHI and its members, this administration has comprehensively reviewed HUD’s policies and regulations over manufactured housing and HUD has proposed the first extensive changes to the HUD Code in nearly a decade. The HUD Code has not been so broadly or substantially updated in years. Proposed changes include new standards for attached garages, carports, decks, and accessory buildings.

“This administration recognized early on that because the HUD Code had not been updated in decades and because regulatory oversight had become an impediment to cost and innovation, it was increasingly difficult for manufactured home builders to offer consumers the latest innovations, technologies, and features,” Gooch said.

“Not only is HUD making long-needed changes to our federal building code to support even greater innovations and efficiencies in our homes, but the administration is also looking at ways to eliminate regulatory barriers at the state and local level that limit the placement of HUD Code homes in communities where affordable housing is needed most. In addition, the Administration continues to make progress in ensuring government-sponsored financing programs are available for Americans seeking to purchase manufactured homes, including CrossMod homes.“

Further, at the direction of the administration, Fannie Mae, Freddie Mac, and the Federal Housing Administration have continued their efforts to improve access to financing for manufactured housing.

Response to COVID Crisis, Restrictions

During the COVID pandemic, the Administration acted quickly to resolve supply chain challenges by issuing its first-ever, industry-wide Alternative Construction letter allowing manufacturers to provide homes throughout the crisis.

MHI commends President Trump for taking the necessary steps to create a better regulatory environment for American businesses. The reversal of burdensome overregulation to support our national infrastructure will help ensure affordable housing is available in rural communities and across the country where it is most needed. MHI is committed to continuing our work with the Administration to create a better regulatory environment for the industry.

“We are extremely encouraged by the steps the administration is taking to change its approach to the regulation of manufactured home production,” MHI President Mark Bowersox said. “The efforts and dedication of this Administration to prioritize manufactured housing as a critical unsubsidized affordable housing option and its continued progress to make government-sponsored financing programs available for today’s manufactured homes will support more Americans becoming homeowners.”

Formica is a Household Name, Trending Up

Formica IBS 2020 vertical horizontal applications
Formica provided a display of residential and commercial, vertical and horizontal applications for its many new laminate designs at IBS 2020.

Formica Corporation and the mainstay material it created — laminate — have a 107-year story that in its highs and lows is somewhat of a mirror to the experience many have felt in manufactured housing.

It’s always been there, it’s always been valuable, it’s always been affordable, and through intention and necessity, it’s always been in a state of reinvention.

Swap out the phrase laminate and Formica for manufactured and mobile homes, and the accuracy remains uncanny.

Leanne Ford Formica Restored by the Fords
Leanne Ford from the HGTV show “Restored by the Fords” explains how she implements Formica for quality and affordability.

Leanne Ford is a Pittsburgh-based interior designer who has been featured in some of the top style and design magazines, and stars on the HGTV show “Restored by the Fords”. She also is a spokesperson for Formica’s bent toward utility, design, and versatility.

“My favorite question is ‘That’s Formica?’,” Ford said during a media tour at the International Builder’s Show in Las Vegas earlier this year.

“Formica really had its heyday in the ’60s, and though it’s always been here and been relevant, it seems to be making a comeback in the popular consciousness,” she said. “People have largely had this pre-conceived idea about what Formica is when really it can be anything you want it to be.”

All for $3 per square foot.

Find the Look with the Value

Renee Hytry Derrington is the Formica Group’s vice president of design. She said the company has long been known for residential kitchens, though approximately 70% of the company’s global business is in the commercial sector. 

“It was a clean surface, it’s a bright surface,” she said, one that really caught on in the post World War II boom in America.

They started by photographing or scanning natural materials — like different kinds of wood and stone — and have moved to artists creating watercolor designs, for instance, that they then scan and turn into a laminate surface for horizontal or vertical use.

Hytry Derrington started at Formica in 1989.

“We were strong in manufactured housing in the 80s,” she said. “At that time, color was coming into the kitchen more readily, and it was being used on countertops as well as cabinet finishes. That’s coming back with some of the FENIX® Collection, which is from a partnership out of Italy, in very sophisticated, soft touch colors,” she said.

Real scale versions of exotic granites and marbles came into the market in 2009, with the 180fx® collection, to help designers and contractors who yearned to maintain a certain look but were working on a reduced budget.

“For me, it was the perfect storm from the technology side and how that translates to print,” Hytry Derrington said. “And now, 10-plus years later, it was time for us to further express our individuality.”

Formica Watercolor Steel
Formica Watercolor Steel

Formica Watercolor Porcelain
Formica Watercolor Porcelain

Recent editions of the line include Watercolor Porcelain and Watercolor Steel, which are handpainted by an on-staff artist then scanned in full-size and high resolution before being printed, pressed, and finished.

“Formica laminate is an iconic solution for stylish, creative looks that can go in any home on any budget,” Ford said.

“The amazing array of patterns and colors offered allow us to showcase fresh ways to use laminate beyond the kitchen and throughout the home,” she added.

In June of 2019, Formica was purchased by Broadview Industries from the Netherlands, Owen Serey, head of public relations and communication for Formica, said.

“Broadview is also the parent company for Arpa and its industry-leading FENIX, from Italy, and Trespa, which is a Dutch company that does exterior cladding and decorative facades,” he said. “It’s been wonderful to share our combined design knowledge and innovative technologies to further strengthen each company’s place as a global design leader.”

SECO Announces Virtual Conference on Manufactured Housing

virtual SECO Schedule of presenters and panelists
Community owners meet Sept. 28 - Oct. 1 in a virtual setting.

Registration is Now Open for SECO20 National Conference of Community Owners

SECO20 will be a virtual event on a robust digital platform that in many ways will replicate the attendee, presenter, exhibitor experience so many manufactured housing professionals have come to appreciate and enjoy during the organization’s 10-year run.

The SECO National Conference of Community Owners was organized for community owners, by community owners with an annual conference in the Atlanta area that has grown to a national event representing all parts of the industry.

In recent years, SECO has attracted more than 400 attendees. Organizers anticipate attendance could increase in 2020 due to the virtual access and the limited number of industry events being held.

In addition to attending, individuals and organizations in the manufactured housing industry can benefit from unique exhibitor and sponsorship opportunities with SECO20.

For more than a decade, the committed group of manufactured housing professionals has assembled and dedicated itself to building an industry meeting in an effort to share best practices and form new ideas.

In 2020, the SECO National Conference of Community Owners again seeks to create a fresh and compelling experience this time in a virtual setting, and with all of the access and camaraderie attendees have come to expect.

SECO20 Virtual SECO

Dates for the Virtual SECO are Sept. 28 – Oct. 1

“We anticipate accommodating just as many attendees, if not more, for our first conference on a virtual platform,” SECO Co-Founder Spencer Roane said. “We want our attendees to be able to have continued access to the offerings that matter most to them, which includes interacting with industry exhibitors, as well as sitting in on educational panels and discussions, and being able to step aside for more personal interaction with other attendees.”

SECO20 Goes Virtual for COVID-19 Limitations

For months, COVID-19 and associated protocols have kept people at home, or in as limited circulation as possible. However, the manufactured housing industry is essential and work must continue in the safest way possible.

“While travel, and gathering as large groups may be difficult to impossible in the coming months, the essential work of our industry must continue and is continuing,” SECO Co-Founder David Roden said. “Just as we are required and compelled to do in the offices, in our communities, and in the field, we have to find the best possible way to keep industry momentum, productivity, and quality on the rise in a safe and healthy manner. And working on a virtual platform to share our intentions and ideas is a great way to do that.”

SECO20 will be held on video screens nationwide, with 2- to 3-hour segments that allow manufactured housing professionals to continue their daily work and get the industry interaction and experience they need to be successful.

SECO20 Topics In Development

  • Best practices in manufactured housing during COVID-19
  • Financing and options for raising capital
  • Marketing your community effectively
  • Selling versus renting homes
  • Case studies of successful communities
  • Tips for new land-lease community owners
  • Developing a new community (or renovating an existing one)
  • State of our industry and its future
  • Online reputation management
  • How to manage manufactured home community upgrades
  • 1-minute money makers
  • More to come!

For added information on registration, exhibiting, and sponsorship at the 2020 SECO National Conference of Community Owners Sept. 28-Oct. 1, go to secoconference.com.

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