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ADUs — A Hot Residential Building Trend

ADUs hot building trend interior URBANEER
The URBANEER 510 is a 510 square-foot accessory dwelling unit built in three locations in partnership between URBANEER and Champion Homes.

In recent years traveling the country, discussion with innovators and leaders in the housing industry led to a realization of one of the most interesting developments we’ve witnessed recently in residential housing.

The accessory dwelling unit, or ADU, is one of the fastest-growing housing types in the country.

As cities across the country revise zoning to allow for the addition of backyard housing, there is a growing interest for the ADU to be a key piece of the solution for the U.S. housing crisis.

In mid-2018, Jonathan Lawless, vice president for product development and affordable housing at Fannie Mae, pointed to “the perfect storm” at the center of the housing shortage. Lawless said a great deal of the pressure comes from Boomers staying in their homes longer than anticipated, which creates a lack of inventory for first-time homebuyers, many of whom already are hamstrung by college debt, for instance.

The problem was being further compounded in urban areas, particularly on the coasts, that have existing high-density neighborhoods where adding new units is extremely difficult.

While there won’t be a single solution to the housing crisis, Lawless stressed that ADUs placed in the backyards of single-family homes where land was essentially free could play a key role in helping to relieve the housing shortage.

ADUs hot residential building trend
A rendering of how a smaller accessory dwelling unit can both match the current aesthetic and provide much-needed residential living space in developed neighborhoods. Image courtesy of Backyard Cottages.

Fast forward to 2020 and the Rise of ADUs

Municipalities across the country are embracing ADUs. Zoning has been revised in many locations to allow the diminutive structures to be more easily built and placed. California has gone so far as to pass state-wide zoning that allows for ADUs. This, theoretically, opens up nine million backyards to new housing units that can be as large as 1,200 square feet in living space.

Champion Homes ADUs hot building trend
The interior design of the URBANEER 510 from Genesis Homes includes a moving wall and hideaway bed. Photo courtesy of Champion Homes.

During a three-month stay in the Bay Area this spring, my wife Brenda and I met with San Mateo County officials who are “rolling out the red carpet” for homeowners interested in ADUs. Silicon Valley is the epicenter of the U.S. housing crisis, with the spike in rental rates at an unsustainable pace. San Mateo County alone added 80,000 jobs since 2011, yet has only 11,000 new housing units during that time. 

At a small seminar on ADUs, the county provided a workbook for residents looking for guidance on building a backyard ADU. Event attendance was far beyond what was anticipated, and it was fascinating to learn that the small city of Hillsboro on Feb. 15 had already received 50 building permit applications and that 45% of those were for residents interested in building an ADU. More than once there was the mention of a “civic duty” to provide more housing, with a mind toward the plight of teachers, first responders, healthcare professionals, and other essential workers who many times cannot afford to live in the area they serve.

In a region where some workers commute as many as three hours a day, ADUs can play a key role in helping to alleviate the housing shortage where workers are needed. A number of municipalities in California, — including San Diego, L.A., and Santa Clara, — are allowing mobile ADUs, which can be a tiny home on wheels, or a park model RV. For a state that is targeting 3.5 million new housing units by 2025, it needs every option available. And allowing temporary units could be a game-changer for remote workers and those who look to age-in-place.

ADUs hot building trend exterior URBANEER
The exterior of the URBANEER 510.

The History of Accessory Structures

Although ADUs might be viewed as a new housing type, historically they were common until the mid-’50s when many municipalities banned new units and allowed existing units to remain. The notion of ADU actually dates back to Colonial times when smaller homes were built as temporary homes while larger residences were constructed. Until the advent of zoning ordinances in the early 20th century, landowners could have as many dwellings on their property as they desired.

ADUs have fallen into several categories of housing, and have been called granny flats or in-law apartments. These included detached units as a stand-alone home or interior “apartments” in single-family homes. Often the interior quarters have been in a basement or above a garage. Each type continues to be created today, but the detached unit is the fastest growing. Terms for the stand-alone structure range from junior accessory dwelling, or JADU, or DADU for detached ADU.

It is estimated that 3,500 ADUs were grandfathered in Chicago when the zoning changed. It also is estimated that there are 50,000 illegal ADUs in Los Angeles that now may be eligible for amnesty subject to inspection under the new ADU program.

A recent study by Freddie Mac asserts that there are 1.4 million unique properties with ADUs in the U.S. The research shows an increase in first-time ADU listings at an average annual rate of 8.6%. In 2019, 78,00 ADUs were either sold or rented, up from 36,000 ten years prior, with southern and western regions of the country leading the way.

How Accessory Dwelling Units are Used Today

Uses for ADUs range from rental income for the owner of a primary residence to a place for a loved one to live independently in a nearby location. However, a majority of ADUs today are being deployed as a means of easing housing affordability. Some home builders, such as Classic Cottages in Alexandria, Va., are setting up separate business entities to pursue the ADU market both for new builds and as an addition to an existing home.

ADUs hot building trend top growth citiesBackyard Cottages launched last year and in August the principals laid out their plans for diversification. The company already has several site-built units and have just taken delivery of their first modular unit built by Skyline Champion Corporation in its Strattanville, Pa, homebuilding facility.

Classic Cottages envisions ADUs that will help the Millennial buyer qualify for a mortgage, given the income potential of up to $2,500 per month for a backyard rental in the D.C. area. And all of this can be done with relative ease. For new homes, it is one permit, the build, and one finance application.

 

Top 10 Areas for ADU Growth

  1. Portland
  2. Dallas
  3. Seattle
  4. Los Angeles
  5. Miami
  6. Chicago
  7. Austin
  8. Orlando
  9. Virginia Beach
  10.  Fort Worth

With up to 10,000 Baby Boomers turning 65 every day in the U.S., ADUs provide a great solution for aging-in-place. And, given the fallout from COVID-19 in senior living facilities, there is ever more demand across the U.S. for ADUs as a standalone transitional housing option.

“We see the lifestyle changes associated with the COVID-19 pandemic only accelerating the growth potential of ADUs in our local D.C. market over the next 3 to 5 years,” Backyard Cottages CEO Pierce Tracy said. “The rental value proposition in this area was already very strong and remains. However, the family need side has seen a rise as separate spaces on one lot for multigenerational households are at a premium. Building a backyard cottage allows you to keep an aging parent close, but not too close.”


Check MHInsider for all of your manufactured housing news and updates, including a sidebar story about how UMH Properties uses ADUs to provide its new Care Cottages.

SECO National Conference of Community Owners Releases Schedule

SECO National Conference of Community Owners

First-Ever Virtual SECO Adds BONUS Day Oct. 2

The SECO National Conference of Community Owners this week released its schedule and speaker lineup for the Sept. 28-Oct 2. online event, with a recently added BONUS Day of content for manufactured housing professionals.

SECO, in its 10th year, is organized for community owners by community owners with an annual conference in the Atlanta area that has grown to a national event representing all aspects of manufactured home community operations, with an emphasis on small to midsize communities.

A New-Look SECO for 2020

In 2020, the SECO Conference will be held on a new virtual platform. The online venue covers three virtual floors including spaces for seminars, networking lounges, exhibit booths, meeting spaces, and a virtual home show. The first-ever virtual SECO is a unique partnership between the organizers of SECO and MHVillage, the premier online marketplace for manufactured housing.

For months, COVID-19 and associated protocols have kept people at home, or in as limited circulation as possible. However, the manufactured housing industry is essential and work must continue in the safest way possible.

SECO National Conference BONUS Day“SECO20 will provide the sense of connection and community that SECO always has been known to provide,” SECO Co-Founder and organizer Spencer Roane said. “It’s taken some doing, but we are confident that the collaboration for attendees, sponsors, exhibitors, and presenters will be closer in feel to an in-person event than anyone anticipates.”

Register for the Sept. 28-Oct. 2 virtual SECO Conference, and take advantage of unique sponsorship and advertising opportunities while availability remains.

SECO organizers have finalized and released the event agenda and speaker lineup, with topics that range from general sessions to those designed for industry newcomers, as well as others interested in sales, management, and home and community finance and marketing topics.

The event also includes less formal fireside chats, and abundant networking opportunities.

Each session will conclude with a Q&A session between presenters-moderators and attendees.

SECO20 Virtual Conference Schedule Overview

Manager Monday (NEW in 2020!) – Monday, Sept. 28

For just three of the six presentations on Manager Monday, Maria Horton of Newport Pacific will talk about “Finding the Humanity During the Insanity of COVID-19”, Ken Corbin of CallKenCorbin.com will provide attendees with “Insanely Fun Changes That I Need to Make Now”, and Rent Manager’s Lindsey Urs will present “Kick Back and Relax with Receivables Automation” from.

SECO Day 1 – Tuesday, Sept., 29

The first full day of SECO20 will include 19 presentations and roundtable discussions including a talk on “How to Acquire Your First Community” by M2K Partners’ Eketerina Stepanova, a presentation from Dave Reynolds of IMPACT Communities on “Community Acquisitions and Turnaround”, and “Case Study: The Rental Home Model” with Steve Case of Military Homes and Ayal Dreifuss from UMH Properties.

SECO Day 2 – Wednesday, Sept., 30

The SECO National Conference of Community Owners resumes Wednesday morning with Shawn Fuller of Integrity Homes providing an overview of “Delivery and Installation in 2020,” “Buyer Trends” with Justin DeSpain of Clayton Homes, and a series of Mini TED Presentations among the 15 manufactured housing industry topics to choose.

SECO Day 3 – Thursday, Oct. 1

SECO20 is in full swing on Oct. 1, with a “State of the Industry” presentation from George Allen of EducateMHC, as well as CEO Dr. Lesli Gooch and President Mark Bowersox, both of MHI. The day also provides the aptly named “One-Minute Moneymakers”, as well as a talk on how to “Take Control of Your Online Reputation” with MHVillage/Datacomp Co-President and Chief Business Development Officer Darren Krolewski.

Virtual SECO BONUS Day – Friday, Oct. 2

Lucky you, there’s more to choose from, and perhaps you have something to say? As the SECO Conference planning team and its partners continue to program the fifth and final day of this annual event, reach out to us on sponsorship, advertising, and speaking engagement opportunities.

SECO20 attendees can choose from more than 50 sessions throughout the 5-day conference. And each of the approximately 500 participants will have an opportunity to interact one-on-one and in small groups with each other, a hallmark of SECO’s effort to initiate conversations that heighten industry awareness and image.

SECO National Conference of Community Owners

Participate in 2020 SECO National Conference of Community Owners

Take a look at all the details regarding the SECO20 National Conference of Community Owners event schedule and educational presentation topics.

The cost for event registration at SECO20 ranges from $49 to $299, depending on the track and number of presentations desired. Manager Monday attendance requires a separate registration fee.

For more information on the 2020 SECO National Conference of Community Owners, visit secoconference.com.


SECO20, Sept. 28-Oct.2, is an online educational and networking event for manufactured housing professionals — A collaboration between the not-for-profit SECO organizing committee and MHVillage, the premier online marketplace for manufactured housing.

HUD Secretary Ben Carson Hosts Affordable Housing Roundtable

eliminating barriers to affordable housing HUD Sec Carson NC
HUD Secretary Ben Carson holds an affordable housing roundtable in North Carolina. Photo courtesy of the U.S. Department of Housing and Urban Development.

Carson Visits Habitat for Humanity in North Carolina

U.S. Housing and Urban Development Secretary Ben Carson hosted a roundtable in an Opportunity Zone alongside U.S. Representative Richard Hudson-R, N.C., along with North Carolina leadership in the housing market to discuss strategies to increase the supply of affordable housing.

Secretary Carson visited a Habitat for Humanity Cabarrus County construction site alongside U.S. Representative Hudson as an example of community collaboration with the goal of increasing the affordable housing stock. Founded by church groups more than 30 years ago, Habitat for Humanity Cabarrus County has served nearly 1,400 individuals, 582 children, and 559 families.

“Housing prices have risen to the level that there are many in the workforce who maintain a job, but still cannot afford a place to call home,” Carson said. “The Trump administration has been working hard to bring solutions to this problem. Last week, I was pleased to bring together leaders of innovation and deregulation in North Carolina’s housing market, and I thank Representative Hudson for his commitment to affordable housing for all.”

Congressman Hudson said he remains focused on solutions to provide affordable housing, economic investment, and more jobs for the community.

“Through measures like Opportunity Zones and the Affordable Housing Credit Improvement Act, I’m proud of the progress made by working with President Trump, which we highlighted last week in Kannapolis,” Hudson said. “I appreciate Secretary Carson for coming to our community and look forward to working together to continue to improve our economy and expand opportunities for all Americans.”

Eliminating Barriers to Affordable Housing

On June 25, 2019, President Donald Trump signed an Executive Order establishing the White House Council on Eliminating Barriers to Affordable Housing, and named Secretary Carson as its chairperson. The Council consists of members across eight federal agencies and engage with state, local, and tribal leaders across the country to identify and remove the obstacles that impede the production of affordable homes – namely, the enormous price tag that follows burdensome government regulations.

Research indicates that more than 25% of the cost of a new home is the direct result of government regulations. For this reason, in recent years, the construction of new multifamily and single-family dwellings has been unable to keep pace with the formation of new households.

Data from the U.S. Census Bureau data shows from 2010 to 2016, only seven homes were built for every 10 households formed. As a result, Americans have fewer housing opportunities, including the opportunity to achieve sustainable homeownership, which is the number one builder of wealth for most American families.


Check MHInsider for all of your manufactured housing news and updates on manufactured housing industry events, meetings, and conferences.

LP Building Solutions Expands Trim, Siding, Soffit Offerings

LP Smartside colors
LP Smartside comes in 16 colors, as well as woodgrain and smooth finish.

Nashville-Based Company Puts Added Emphasis on Manufactured Housing

window view LP Smartside IBS
LP Building Solutions introduced its new products at the International Builders Show in Las Vegas early this year.

LP Building Solutions, a Nashville-based provider of engineered wood and wood products, expanded its offerings of trim, siding, and soffit for residential use with an added emphasis on serving the manufactured housing industry.

“Since its introduction last year, we have seen strong customer interest in our LP SmartSide Smooth Trim & Siding,” LP SmartSide Senior Brand Manager Derek Blank, said. “Our Smooth product provides a great look on the side of a house and is able to complement a wide variety of styles and aesthetics.

“To provide even greater variety, we have launched our smooth aesthetic in a new soffit,” he said. “This will allow us to continue our growth and meet the needs for durable siding with a great modern aesthetic.”

LP Smartside pitching machine
LP team members set up pitching machines aimed at their new siding as well as a competing product to display the durability of SmartSide.

LP at the International Builders Show

LP used the International Builders Show in Las Vegas to profile how SmartSide performs in strength, weight, and applicability. The company set up pitching machines and wall-anchored sledgehammers on the showroom floor to do side-by-side comparisons of its product against a competing concrete composite.

Blank said SmartSide is 44 percent lighter than Hardie Board, for instance, and can absorb more force without breaking as well. This makes SmartSide a valuable material in construction, delivery, setup, and for the homeowner in maintenance and repair.

LP Smartside smooth iron

Manufactured Housing A Focus for New Engineered Products

Manufactured homes and modular homes in transport tend to sustain some degree of damage, particularly on the lower boards,” Blank said.  “You’re going to get some stress, some bumping of modular sections, and problems with the lower two boards when setting the home.

“This board is lighter and more durable, which takes away a lot of that potential for damage,” Blank said of the SmartSide and associated products.

SmartSide, trim, and the new soffit come in 16-foot lengths rather than the standard 12-foot sections. And the 16 original colors as well as options for cedar and smooth finishes provide a great amount of variability in the use of the product.

LP SmartSide Smooth Finish Soffit is cut to width and provides a clean, cohesive look to match other LP products. For better workability, the product comes in a 16-inch width that helps to eliminate time spent ripping full sheets. Vented soffits are also are available with precisely cut, bug-resistant vents to provide an alternative to vinyl, MDO, plywood, or hand-installed metal vents to make it easier to meet code requirements while adding architectural beauty.

The material is treated to the core with LP’s SmartGuard® zinc borate-based process and bonded with a water-resistant, resin-saturated overlay, all LP SmartSide soffit provides the same long-term durability and strength against harsh weather as its siding and trim products.

LP Smartside at IBS in Vegas
The interior of the LP exhibit at IBS in Las Vegas.

LP Earns Prestigious Awards at Annual Show

The company launched its new SmartSide late in 2019, and used IBS in Las Vegas to show the new offerings.

Customers seemed impressed with the product, and judges took notice too. LP won a series of awards for SmartSide and the associated trim and soffit packages, both for product development and marketing.

“We are thrilled to honor LP Building Solutions as Gold, Platinum and Bronze winners of our Brand Builder Awards,” said Hanley Wood Residential Construction Group President Paul Tourbaf. “Their creative marketing approach combined with the effectiveness of their work distinguished them as a leader in their category and offered great insight into the innovation within their company.”

Louisiana Woman’s Manufactured Home Endures Hurricane Laura

Lake Charles Manufactured Home Endures Hurricane Laura
Susan Rice's 2007 Deer Valley Home in Lake Charles, La., stands with a few disrupted roof shingles and a bit of torn skirting after Hurricane Laura.

Susan Rice returned from her daughter’s home in Baton Rouge, a mind-numbing two-hour car ride through the devastation left behind by Hurricane Laura. She drove with “a pit in the stomach” feeling she likely lost her home — Again.

“I was on I-10, and the minute you get off you start seeing all of the destruction,” Rice said. “ You get a pit in the stomach. The mom and pop little businesses, that’s their income. Now they have none.

“I was broken-hearted to know that so many people were going to lose their homes,” she said. “I prayed over my house all night long. That’s probably what saved it, the Lord heard my prayers.”

Hurricane Laura made landfall overnight on Aug. 27, ripping through East Texas and western to central Louisiana with winds as high as 150 miles per hour. The storm was the strongest to hit the area in about a century, and was one of the strongest ever storms to make U.S. landfall, according to the National Weather Service.

The storm killed at least 16 people, most of them in Louisiana, officials said.

Upon leaving Louisiana, Hurricane Laura moved across Arkansas, downgraded to a tropical depression headed toward the lower Ohio Valley.

One Manufactured Home in Moss Bluff

“When I left my house before the storm, I felt like I was going to lose my home again,” Rice said. “That’s devastating, it just crushes you. You know you may come back to nothing.”

In September of 2005, Rice’s former home on that same spot along Ryans Road in an area known as Moss Bluff was destroyed by Hurricane Rita. The home she bought in 2007 to replace her “very old” site-built home was a new three-bedroom, two-bath manufactured home from Deer Valley.

“I upgraded on the cabinets and the siding, which is Hardie Plank. It’s very, very sturdy,” Rice said.  “Knowing that it is built to withstand a category 3, that did give me just a bit of hope. And it went through a category 4, so it’s certainly sturdy.

“I am blessed,” she said. “It really is a miracle.”

Devastation in Louisiana

Rice’s experience evacuating Lake Charles and returning to her home amid the destruction was documented briefly among the accounts of many other Louisianans in a New York Times story on Hurricane Laura.

She said her friend’s aunt lost her home in the storm, and so too did her grandaughter’s grandparents from the other side of the family. She said only one of the three routes into her neighborhood were passable when she returned.

manufactured home endures hurricane laura downed tree
The Moss Bluff area is strewn with downed trees from the powerful gulf storm.

“There are trees all over the road and fallen on people’s homes. It’s so sad. I’m so sad for the people who’ve lost their homes, and you’re also happy because you still have yours,” she said. “I had one little leak and my daughter is helping me out. She is sending a maintenance guy with a generator, and a roofer is coming to do an inspection next week. I really lucked out.”

If she ever had to buy a new home again, Rice said, she’d return to R&R Mobile Homes in DeRidder, La., and get another new Deer Valley.

Durable Homes from Deer Valley

Deer Valley builds manufactured and modular homes from its facility in Guin, Ala., and sells the homes through a 15-state retail network.

Deer Valley Homes President and General Manager Chet Murphree said he is pleased but not surprised the company’s homes, even ones as old as the Rice home, are able to stand up to the largest storms.

“I received another homeowner testimony of how his family’ home stood fast against Laura,” Murphree said. “We are known for the heaviest built standard manufactured homes In the southeast with fastening systems that exceed the stability of stick-built homes. The installation is paramount as well.

“The Rice home, I expect was set to Wind Zone 3 specifications that ensure they withstand continual high-speed winds,” he said. “I also agree with Mrs. Rice that our sovereign creator always has a hand. God Bless Mrs. Rice and her family.”

UMH Properties Initiates Innovative New Community Financing Structure

UMH Opening Bell NYSE new community financing
UMH Properties, Inc. (NYSE: UMH) Rings The Opening Bell. The New York Stock Exchange welcomes executives and guests of UMH Properties, Inc. (NYSE: UMH) today, Tuesday, August 25, 2020, as it rings the Opening Bell in celebration of its commitment to providing quality affordable housing with the Federal National Mortgage Association (Fannie Mae) and Wells Fargo Bank. (NYSE Bell Ringer: Chris Taylor, Vice President, NYSE Listings and Services) Photo Credit: NYSE

UMH Properties, Inc., and its lender Wells Fargo have closed on a deal that represents a groundbreaking approach to affordable housing finance through Fannie Mae.

Wall Street UMH New Community FInancing
UMH Properties, Wells Fargo, and Fannie Mae rang the bell to open the New York Stock Exchange Tuesday, Aug. 25.

The public equity real estate investment trust that owns and operates a portfolio of 123 affordable manufactured home communities with about 23,200 developed homesites, leases homesites to owners of manufactured homes and, owns homes that are rented out at affordable rates and terms.

UMH Properties acquires communities with a significant vacancy, upgrades the communities and implements a rental program.

Historically, these communities did not qualify because of the lower occupancy rates and the high percentage of rental units. This expanded access to financing from Fannie Mae will allow UMH to expand its footprint and further the effort to provide affordable housing.

“The larger concentration of rental homes provides the owner with the flexibility to make the best decision for individual sites, choosing between land leases to new homebuyers and rentals of units it owns,” UMH Properties President Sam Landy said. “This innovative loan product will allow us to pass these savings on to our customers.”

UMH Properties, Wells Fargo, and Fannie Mae rang the opening bell for the NYSE on Aug. 25

UMH Properties Business Model

  • Find and complete acquisitions, with financial and physical inspections to improve community operations and benefit the residents
  • Make property improvements and institute better management
  • Create more efficiencies in rent collection and resident communication
  • Sell or rent homes in the communities

Landy said the Fannie Mae funding allows UMH to provide the rental market a $750 per month, three-bedroom, two-bath, manufactured home on a 5,000 square-foot lot. For homebuyers, siting their own manufactured home through UMH Sales and Finance, Inc. at a rate as low as 5.99%.

“This type of pricing is only possible due to Fannie Mae’s acceptance of rental homes in manufactured housing communities,” Landy said.

Name Precedes Central Florida Home Retailer

Four Star Homes waterfront sign
Photos courtesy of Four Star Homes.

Four Star Leads Vital Market in the Industry

The presence of Four Star Homes in Central Florida manufactured home market can’t be overstated.

Four Star has eight retail locations in a 12-county area. It has more than 25 people on staff and employs about 200 sales agents. The agency lists approximately eight of 10 homes that sell in Central Florida each year.

“People just know Four Star. If you’re going to buy or sell a mobile home, that’s where you go if you’re in Central Florida,” owner Karen Rearden said.

And from a historical perspective, too, the Rearden family business has a name that precedes itself.

Four Star Homes office
The original Four Star Homes office in 1982.

Four Star Homes Inc. was started by Karen Rearden in 1982. At the time, she was employed with a mobile home brokerage that most people today identify as a leader in home insurance; Foremost Insurance, of Grand Rapids, Mich.

“The division was Foremost Home Brokers,” Karen Rearden said. “I ran the Port Orange office in the early 1980s, and then I got a call. I was told Foremost was getting out of the brokerage business, and that I could have the phones, the office, the files…

“I’m thinking what do I have to lose? I doubled my income in the first quarter,” she said.

Karen Rearden changed Foremost to Four Star and used the same colors in the new company’s branding. The goal was the make the transition effortless, keep Four Star on the forefront for home sellers and buyers the way Foremost had been.

“People really didn’t notice much difference,” Karen Rearden said. “It was amazing how smooth it was.”

Four Star Homes original sign
Installation of the first Four Star Homes sign in 1982.

Single Mom Raising Two Boys

When Karen Rearden turned the former brokerage into a family business, she had two young boys to raise. As often is the case, Matt and John grew up in the business. The first office and the ones to follow would make somewhat of a second home. Certainly, the business dealings and shop talk rubbed off in ways that may be immeasurable.

“They used to have a big three-ring binder and Polaroids taped to a page. If you were an agent you’d come in and look at a hot sheet and flip through the binder,” Matt Rearden recalls. “Has a lot changed?”

Today, John Rearden is a pastor, and Matt Rearden is their mother’s business partner at Four Star. He is an attorney and worked for large corporations and organizations, including a stint with NASCAR.

“I was in two publicly traded companies and traveled the world and did some fun stuff, but some things changed here,” he said of Four Star and the Central Florida manufactured housing market. “In the last five years the brokerage business has really taken off, so I came back to help out.”

Karen focuses on sales and operations. Matt works on finances, business planning, and marketing.

Together they built a proprietary database called  Four Start Direct, a web portal that staff and brokers can access for listings, leads, and other information.

“All of our agents can see all of our listings, and they can do it from any device. There’s a lot of development and upgrade time,” Matt Rearden said. “But people ask us how we’ve been able to scale, and I say it’s all about training and the system. Four Star Direct makes it easy to do that.”

Manufactured Home Sales in Central Florida

Four Star serves customers within about 70 miles of each location.

“We’ve gotten more structure since Matt came on board, and we’ve expanded our marketing efforts,” Karen Rearden said.

There were many years when business activity was good, but it was difficult to find sales agents and office staff. The tone today is different, she said.

“We have people walking in the door who want to work for us now,” Karen Rearden said. “A lot of our agents came to us because they bought a home and liked what we do. Maybe it’s a second career, children are out of the house, and they quickly adopt our company. We do have a family feel,” she said. “We mean our buyers, but sellers and agents too.”

Matt Rearden said everyone knows Four Star sells manufactured and mobile homes.

“But people are our business, and that’s the way it has always been,” he said.

Building relationships across generations creates familiarity and loyalty that cannot be conjured up in a conference room. Success like Four Star’s is the product of prolonged care, determination, and diligence.

“I feel if you take care of the people, the people will take care of the business. I know they’re kids, and the birthdays, and whatever difficulties might be taking place,” Karen Rearden said. “We’re there for all of it, and that’s one of my favorite parts about doing what we do.”

Florida Manufactured Housing

The Four Star Business Model

Most of the markets Four Star operates in are places they’ve been for 20 years or more. The business as a whole is better than 50% repeat business. 

“If they purchased the home through us, chances are they’re going to list with us when they sell,” Karen Rearden said.

Four Star lists homes that sell for anywhere between $2,200 and $232,000. Agents can provide information and access to home finance options, but most buyers are cashing in a retirement account or other investments and have no need for financing. About 70% of Four Star home sales are in cash, and transactions tend to close in two weeks.

The Four Star agents build relationships with Central Florida manufactured home community owners, operators, and residents. This helps when an agent is picking up a Four Star listing in a given community. They have details on the amenities, lifestyle, and culture of a community. And sometimes they’re asked to run a smaller sales operation from the community.

“One of the biggest challenges is to educate the customer on the value of their home,” Karen Rearden said. “I have a saying: ‘Price right, half sold’. You have to be armed with good data and price the home correctly to sell quickly.”

MH Advantage Q&A with Fannie Mae

MH Advantage home fannie mae Q&A

MHInsider and Fannie Mae collaborated on answering some frequently asked questions associated with the MH Advantage® financing program and qualifying homes. From the program’s basics to how appraisal work is managed, Fannie Mae’s Starla Sand, a national evaluation analyst, provided the answers for our FAQ on MH Advantage financing.

What is MH Advantage?

MH Advantage is an innovative homeownership option that pairs affordable mortgage financing with specially designed manufactured housing. Think of MH Advantage qualifying homes as a cross between a traditional manufactured home and a site-built home, designed to be indistinguishable from site-built houses from the exterior view (that is, designed with characteristics typical of site-built homes). You may have heard the term CrossModTM referring to these new modern manufactured homes, and while not all CrossMod homes are eligible for MH Advantage financing, many features of the two are consistent.

Exterior features of manufactured homes that qualify for MH Advantage include higher pitch rooflines, larger eaves, and lower-profile foundations typically not found on standard manufactured homes. In addition, the exteriors feature attractive, durable siding materials, roof dormers, covered porches, garages, and carports. The similarity with site-built does not end on the outside. The interior has high-quality finishes, including drywall, kitchen cabinets with fronts of solid wood or veneered wood, and various material options for counters, sinks, and tubs seen in new site-built homes.

What are the differences between standard manufactured housing finance and MH Advantage financing?

Fannie Mae purchases mortgages secured by manufactured housing titled as real estate using our standard MH or MH Advantage underwriting guidelines. MH Advantage financing offers terms similar to those traditionally offered for site-built homes, including down payments as low as 3%. MH Advantage homes are also built to blend into stick-built neighborhoods. Standard MH financing, for manufactured homes that don’t qualify for MH Advantage, provides conventional mortgage financing for more traditional manufactured homes.

When appraising a property, how would an appraiser distinguish between a standard MH and MH Advantage?

There are two ways for an appraiser to know that a home is MH Advantage-eligible. If an MH Advantage-qualifying home has already been built, the home will have an MH Advantage sticker near the HUD Data plates and HUD Certification Labels.

In the case of a home that has been ordered but hasn’t been built yet, it will be the responsibility of the lender to let the appraiser know that the home will be financed by an MH Advantage mortgage. We have a number of resources available at the Fannie Mae website that lenders can share with appraisers to help them get an accurate valuation for the property.

Regardless of the situation, it’s always a good idea to make a note in the appraisal that it’s for an MH Advantage home.

What is the MH Advantage manufacturer sticker, and where can it be found?

MHAdvantageLabel_QA_Fannie_MaeThe MH Advantage sticker will be affixed to homes designed to meet MH Advantage eligibility criteria for easy identification by retailers, lenders, and appraisers. It is typically found inside the home next to the HUD Data plate. The sticker indicates that the structure of the home has been constructed to meet the MH Advantage requirements and makes it so that an appraiser can simply verify the presence of the sticker rather than verifying that many of the individual requirements for the structure of the house have been met. It greatly simplifies the appraisal process.

This sticker allows for the home to be financed by MH Advantage at both the retail point of sale and when it is sold to a new consumer. Many people don’t realize that the sticker applies to resale, too. Even if the original purchase is financed some other way, the MH Advantage sticker means that when a buyer is ready to sell, that home is still eligible for affordable MH Advantage financing.

What is the biggest challenge in appraising MH Advantage-eligible homes?

MH Advantage is relatively new, so the industry is unfamiliar with the product, what makes it unique, and its appraisal requirements.

What is being done to overcome that challenge?

Fannie Mae is committed to educating and training appraisers and appraisal management companies on this new property type.

  • We have collaborated with McKissock, the nation’s largest appraiser Continuing Education (CE) provider, to create Appraising Today’s Manufactured Homes, a 7-hour CE course that explains Fannie Mae’s appraisal policies concerning MH with a deep dive and case studies on MH Advantage appraising.
  • Appraisers can visit our appraisers page. It includes newsletters on appraisal topics, online help and training, and other resources. Questions can be submitted using the “Contact Fannie Mae about Appraisal Topics” link on the Appraisers page, which allows appraisers to get answers to their specific questions.
  • We’ve also developed a landing page dedicated to MH appraisal at the Fannie Mae website. The page includes an MH Advantage Appraisal Training tutorial, MH Advantage Appraiser Requirements checklist, Q&As, and other relevant resources.
  • We offer regular in-person and online training sessions to lenders, AMCs, and appraisal groups.
  • We have a presence in industry events where we conduct presentations with Q&As.

Since the MH Advantage qualifying home is a cross between a traditional manufactured home and a site-built home, what appraisal form should be used? And, are manufactured home sales an appraisal requirement?

Since it is a manufactured home, appraisals must be completed using the 1004C form (manufactured home form). However, unlike a standard MH appraisal, two manufactured home sales are not an appraisal requirement.

How can an appraiser pick comparable sales when they appraise an MH Advantage eligible home?

The known challenge is that there are few or no MH Advantage sales currently available in many locations for sales comparison purposes. Based on our Selling Guide requirements, appraisers must use MH Advantage Homes for the comparable sales when available. If MH Advantage sales are not available, an appraiser can supplement with the best and most appropriate sales, which may include site-built homes, standard manufactured homes, or modular homes. The goal is to ensure an accurate appraisal that reflects the market value, condition, and marketability of the property.

What is not permitted to be used as comparable sales?

Appraisers are not permitted to create comparable sales by combining a vacant land sale with the contract purchase price of a home. However, a created sale can be added as additional support for value – slotted in as additional sale in the sales comparison approach section or in the addendum.

Are there appraisal requirements that are specific to MH Advantage?

Yes, for MH Advantage appraisals, the appraisers are required to provide photos of the HUD Data plate, HUD Certification Label, MH Advantage sticker, as well as the driveway, sidewalks, and detached structures located on the site. For purchase transactions, the appraiser must analyze the sale contract and manufacturer’s/retailer’s invoice for new manufactured homes, and they must provide a summary in the appraisal report and complete the cost approach.

MH Advantage and CHOICE Home Champion UK3 kitchen design

What are the most common deficiencies with Manufactured Home Appraisals?

There are some cases where appraisers do not properly assess the quality of the subject property.  As a result, appraisers have either used older, lesser quality MH sales or superior quality site-built homes, both without proper adjustments. This can result in an appraisal that does not accurately reflect the market value of the property.

How can appraisers overcome this?

The appraiser is responsible for determining if sufficient information exists to value the property. The appraiser should review plans, specs, and other documents to understand the exterior/interior features, characteristics, and quality of the home. It is good practice to visit manufacturer websites to view photos, videos, or virtual depictions or visit a dealer lot or model home.

What are the MH appraiser qualifications?

To qualify to complete this type of appraisal assignment, an appraiser must possess the knowledge and experience to understand the unique construction process of manufactured homes fully.

Is MH Advantage found primarily in rural markets, or are there subdivisions with MH Advantage?

We are seeing the MH Advantage qualifying homes getting some traction in rural markets and subdivisions. The same general appraisal requirements for new subdivisions apply for MH Advantage. The appraiser must select one comparable sale from the subject subdivision or project and one comparable sale from outside the subject subdivision or project. The third comparable sale can be from inside or outside the subject subdivision or project, provided it is a good indicator of value for the subject property. Two of the sales must be verifiable from reliable data sources, other than the builder.


Starla Sand is a national review appraiser for the Risk, Eligibility, and Valuation team in the Loan Quality Center at Fannie Mae, and she leads the MH/MHA appraisal training courses for appraisers, lenders, and real estate professionals. Starla is also active in the Affordable Housing space, working to provide affordable housing for low- to moderate-income homebuyers. With more than 28 years of experience as an appraiser, national reviewer, realtor, and educator, she brings insightful knowledge to share with the real estate industry. Starla has a bachelor’s degree in business from Wayne State College, Wayne, NE.

Information about the new MH Appraisal course

Fannie Mae has collaborated with McKissock, the nation’s largest appraiser continuing education provider, to create Appraising Today’s Manufactured Homes, a 7-hour CE course that explains Fannie Mae’s appraisal policies concerning MH with a deep dive and case studies on MH Advantage appraising.

HUD Announces New Usage of CDBG Funds for Coronavirus Efforts

manufactured housing news by statecoronavirus covid19
HUD CDBG for Coronavirus
HUD Secretary Ben Carson

U.S. Department of Housing and Urban Development (HUD) Secretary Ben Carson today announced new flexibilities states and local government can use in order to best utilize Community Development Block Grant (CDBG-CV) funds appropriated by the CARES Act, as well as other federal funds, to support their communities in the wake of the coronavirus outbreak. To date, HUD has provided over $3 billion in CDBG-CV funds nationwide to help communities combat coronavirus and alleviate economic hardship. HUD is also providing flexibility to communities who want to utilize their existing, non-CARES Act federal dollars to support their coronavirus recovery efforts.

“As communities recover from the impacts of the coronavirus outbreak, HUD is providing States and local units of governments with the flexibility they need to effectively target funds to those efforts that need it most,” said Secretary Carson. “In combatting the novel coronavirus, we have to be responsive to challenges as they arise.”

After President Trump signed the CARES Act into law, HUD acted immediately to allocate its first wave of funding – over $3 billion to assist communities and non-profits – to help protect the homeless and Americans with compromised immune systems, as well as assist Tribal communities in their COVID-19 response efforts.

Key new flexibilities available to communities in administering their CDBG-CV funds include:

  • States may carry out activities directly or pass funds through to local governments in both rural and urban areas throughout the state. (Some funds must be set aside for rural areas.)
  • Economic development rules updated and streamlined so grantees can move quickly to help small businesses, and
  • Emergency payments to a provider or landlord on behalf of a family or individual, usually limited to 90 days, may extend for up to six months.

The Notice also contains waivers and alternative requirements to expedite submissions across multiple grant programs so states and local governments can quickly realign existing resources to respond to COVID-19.

For more information on HUD’s response to the novel coronavirus pandemic and the actions the Department has taken, please visit Hud.gov/coronavirus. Homelessness service providers and Public Housing Authorities across the Nation have jumped into action to assist those they serve during this unprecedented time. Read more about their stories featured in HUD’s Neighbors Helping Neighbors campaign, here.


MHInsider is a publication of MHVillage and is the premier source of manufactured housing news with a national audience of manufactured housing professionals dedicated to producing and delivering high quality, affordable, off-site built housing.

2020 MHInsider Industry Awards

2020 MHInsider Industry Awards
MHInsider Industry Award winners receive a personalized, engraved "Crystal Home" award.

In Recognition of the Highest Achievements in Manufactured Housing

Commendable teamwork abounds in the manufactured housing industry, including from the organizations that honor great work in building communities, homes, and services that aid in the effort of high quality, attainable, affordable housing.

MHInsider Industry Awards is a bit different than most award programs in that it keeps to the personal feel of our industry magazine. We built the publication on telling compelling stories from the industry. Often those stories have been about family connections as much as corporate strategy. So when it came to the annual awards program we wanted to launch, it was clear that we should honor individuals for the highest achievements in manufactured housing.

Each MHInsider Industry Award winner profile is like an introduction, a small bio, and a peek into what drives the recipient to achieve at such heights.

Our 15-member editorial board listed below assisted with selecting candidates for the 2020 MHInsider Industry Awards, and we pared the candidate list back from more than 60 individuals based in 20 states to a shortlist of 16 nominees for five awards. We employed the volunteer efforts of more than a dozen state and regional manufactured housing industry association directors to conduct a vote on the safe, and secure voting platform eBallot.

So congratulations to all of the nominees and winners. Thank you for your dedication to high quality, affordable housing.

Each of the MHInsider 2020 Industry Award winners will receive the personalized “Crystal Home” award chosen by our team.

2020 MHInsider Industry Awards

Advocacy Award

Honors efforts toward outreach and education that reach beyond professional position or title. The 2020 nominees for the MHInsider Advocacy Award were Stacey Epperson, of Next Step Network, Amie Hacker, of Parkplace Homes, and Mark Yost, of Skyline Champion Corporation. Read about the winner of the 2020 MHinsider Advocacy Award.

Influencer Award

Honors individuals who by their presence and authentic implementation of ideas have created widely held business practices and wholesale improvement for the industry.The 2020 MHInsider Influencer Award nominees were Kevin Clayton, of Clayton, Steve Schaub, of Yes Communities, and Mike Sullivan, of Newport Pacific. Read about the winner of the 2020 MHInsider Influencer Award.

Leadership Award

Honors individuals who have earned the highest levels of industry achievement through their corporate or organizational leadership approach. Nominees for the 2020 MHInsider Leadership Award were Steven Adler, of Murex Properties, Wally Comer, of Adventure Homes, and Todd Su, of Advantage Homes. Read about the 2020 MHInsider Leadership Award winner.

Legacy Award

Honors manufactured housing professionals whose overall career contributions are certain to create meaningful and lasting industry improvement and excellence. Nominees for the 2020 MHInsider Legacy Award were Jim Clayton, of Clayton, John Crean, of Fleetwood Enterprises, Art Decio, of Skyline Corporation, and Chuck Fanaro, of DWG Corp. Read about the winner of the MHInsider Legacy Award.

Visionary Award

Honors those who have brought to market the coolest concept or product, the idea that makes the job easier, the offering better, the customer experience more meaningful. 2020 nominees for the MHInsider Visionary Award were Cody Pearce and Todd Kopstein, of Cascade Financial, Curt Hodgson and Kenny Shipley, of Legacy Housing, and George Port of Manufactured Housing Resources. Read about the winners of the 2020 MHInsider Visionary Award.

The MHInsider Magazine Editorial Board

George Allen, EducateMHC
Paul Barretto, MHInitiatives
Paul Bradley, ROC USA
Barry Cole, Manufactured Housing Insurance Services
Kevan Enger, Capstone
Stacey Epperson, Next Step Network
Suzanne Felber, The Lifestylist
Dawn Highhouse, MHVillage/Datacomp
Maria Horton, Newport Pacific Family of Companies
Darren Krolewski, MHVillage/Datacomp
John Neet, MAI
Karl Radde, Southern Comfort Homes
Patrick Revere, MHInsider/MHVillage
TC Sheppard, UMH Properties
Joe Stegmayer, Cavco

2020 MHInsider Industry Awards Honorary Judges

Ken Anderson, Arizona
Jim Ayotte, Florida
Amy Bliss, Wisconsin
Frank Bowman, Illinois
Ron Breymier, Indiana
Joan Brown, Washington
Mark Brunner, Minnesota
Randy Grumbine, Virginia
Jennifer Hall, Mississippi
JD Harper, Arkansas
Deanna Fields, Oklahoma
Brad Lovin, North Carolina
Jess Maxcy, California
Marla McAfee, Tennessee
DJ Pendleton, Texas
Leo Poggione, Nevada


MHInsider is a publication of MHVillage and is the premier source of manufactured housing news with a national audience of manufactured housing professionals dedicated to producing and delivering high quality, affordable, off-site built housing.

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