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MH Pros in Tunica Seek Latest Trends, Info at Packed Education Seminars

MH Pros in Tunica Education Session
Spencer Roane, community owner, talks to MH Pros in Tunica about lease-to-own finance options.

Industry Experts in Sales, Marketing, Lending Provide Educational Insight to MH Pros in Tunica for 2019 Show

Spencer Roane, the principal for Pentagon Properties, opened the educational seminars for MH pros at Tunica talking about the value of lease-with-option-to-purchase transaction for potential homeowners.

Roane said the program, also often referred to as lease-to-own, or L-O, became a necessity with the implementation of the SAFE acts and Dodd-Frank legislation. It’s also often mistakenly referred to as rent-to-own.

“Compliance is something we should be careful of, and pay important attention to,” Roane said.

MH Pros in Tunica education sessions
MH Pros in Tunica packed the education sessions Tuesday morning.

How Does L-O Differ From Rent-to-Own Programs?

Pricing is a key component. Sellers need to ensure their customer gets market value on both payments and total purchase price.

“That’s what separates a lease agreement from a rent-to-own program, which is something you might use the buy a refrigerator,” he said.

Roane said early in the program he and other colleagues experienced default rates that were too high. In recent years, Roane’s company has fine tuned the product and the target customer to drastically improve the rates of success.

The L-O customer is one with moderate to poor credit who likely would be unable to secure a mortgage or chattel loan. Leasing to own provides the opportunity to be a homeowner. This includes purchases for new or existing manufactured homes.

Manufactured home sales in communities via lease-with-option-to-purchase (LWOP or L-O) is an acceptable form of “seller-financing” in many states, he said.

List of Topics Covered in Lease-to-Own Home Sales Presentation

  • The fine points of the L-O contract; including specific provisions of the contract.
  • Why the contract “passes muster” in some states, and where copies of documentation may be obtained.
  • Home sales program, qualification of buyers, factors he considers most important in reducing defaults. And statistics on his firm’s sale of new and previously owned manufactured homes.
  • Alternatives to L-O, including innovative conventional chattel finance options.
MH Pros in Tunica registration
MH Pros in Tunica register for the annual manufactured housing show.

Information on The Tunica Show

Thousands of MH pros go to Tunica, Miss., each spring for the southeast’s premier event in manufactured housing. The exterior of the Hollywood and Resorts Casino and Hotel has 70 new model homes from 24 manufacturers that attendees can tour. The Tunica Show is the biggest outdoor home show of its kind! And, the supplier hall has 100 exhibitors that the 2,300 attendees from more than 500 companies can survey and consider for future business plans.

Sales Consultant Leads MH Pros in Tunica Toward Best Practices

Ken Corbin, a manufactured housing industry sales consultant, spent 40 minutes describing to MH pros in Tunica how their customers are changing. And how that can be a great opportunity for home sellers!

MH Pros in Tunica sales goals
Sales consultant Ken Corbin talks to MH Pros in Tunica about customers and sales goals.

“When you start a venture everything is great. But eventually you’ll hit a plateau,” Corbin said. “Everything will flatten out. That’s where you need to make a decision. Will you change and make things better, or will you continue to plateau? If you don’t change, you’ll decline.”

Manufactured housing professionals in Tunica were reminded that it was not so long ago that the industry delivered 375,000 homes in a year. By 2009, 87 percent of that business went away and 10,000 manufactured housing industry companies folded.

Corbin asked how industry professionals today can avoid that, or a similar fate.

“We could sell more. Spend less. Increase margins… or a fourth way: Don’t grow old. Then you’ll become 10,001. And we don’t want that to happen.”

The goals for 2019 is to sell 100,000 or more homes

Corbin pointed out that a new manufactured home today costs $57.21 per square foot excluding land; new site built homes cost $108.10 per square foot.

“Today we’re more affordable than we’ve ever been,” Corbin said.

But manufactured home sellers need to meet potential buyers where they prefer. Sales center walk-ins won’t get it done.

Research shows that 86 percent of millennials want to buy a home. But if you call, they may not answer. Millennials primarily prefer to text prior to a live conversation.

“Millennial homeuyers will disrupt market over next five years,” Corbin said.  “Ninety eight percent of them will search online for info on your homes before they visit. They’re twice as likely to use their devices as is a Baby Boomer. Technology will play a central part in their homebuying decision.”

MHInsider Managing Editor Matt Milkovich contributed to this report.

Ways to Maximize the Value of Your Mobile Home Community

Manufactured Home Community
Photo courtesy of Zeman Homes.

How Can I Get the Greatest Value Possible Out of My Mobile Home Community?

Mobile Home Community
Kevan Enger, a seller-focused broker with Capstone.

The demand for mobile home park communities is on the rise. Fueled by a shortage of affordable housing in the U.S. and a senior class of baby boomers moving into retirement age at a clip of about 10,000 a day, the need for affordable housing grows daily. A recent report by the National Low Income Housing Coalition revealed a wide disparity between the demand and availability of affordable housing, especially for extremely low-income renters. Mobile and manufactured home communities can be a solution for lower income renters and retirees looking for affordable home solutions.

The gap between the existing supply and demand of affordable homes makes well-positioned properties an interesting option for investors, while providing property owners with an excellent opportunity to sell in a hot market. It’s important to note, however, that while a hot market provides an excellent opportunity to maximize sales price, not all sales prices will be maximized. While net operating income (NOI) is essential in creating your community’s base price, perceived value and confidence in the management of the community will go a long way in reinforcing your negotiating power and ability to achieve your objectives.

Four Types of Action to Maximize the Value of Your Mobile Home Community

There are four types of actions property owners can take to increase perceived and real value to new tenants and potential buyers, to maximize their community’s sales price, and to optimize return on investment.

  • Short-term actions you can implement right now
  • Long-term actions you can implement over time
  • Inexpensive steps to increase perceived value
  • Capital-intensive projects

Mobile and manufactured home community owners are busy people, so for efficiency, you’ll find below a combination of actions that will have the greatest impact on optimally positioning your community and maximizing your sales price.

mobile home community
Northville Crossings, a Sun Community in Michigan

Short-term Actions

Launch your quest toward maximizing price by starting with short-term and inexpensive actions you can implement right now. These actions will not only allow you to improve the visual of your community’s physicality, they will allow you to increase the perceived value for current and potential tenants. A higher perceived value will open the door for you to increase your rents, and thus your NOI, with the bonus of improving community pride. At the same time, prospective buyers will see a well-managed community that will make for a more attractive investment.

In my many years as a mobile and manufactured home community specialist, but especially more recently, I have seen very similar parks in structure and infrastructure achieve widely varying rents and offers as a result of their physical and administrative maintenance, sense of community, and general curb appeal. Well-managed and maintained properties achieved higher returns in monthly rents and, at the time of the sale, sales price.

Get started by:

Enforcing community rules: On my visits to communities across the country, I see parks where many of the rules created to keep the property clear, safe and well-maintained are not being followed or enforced. Take time to review the current rules in the book, update them as needed, and enforce them for a cleaner, safer, and more orderly community.

Curb appeal projects: Curb appeal projects are another way you can make a positive impact on your property, contribute to the perceived value of your community, and generate a sense of pride among residents.

Mobile Home CommunityA few suggestions:

  • Remove trash and discarded items strewn throughout the park
  • Trim trees, plant flowers, and add bushes for a welcoming and visually appealing entrance
  • Pressure-wash homes, walls, and sidewalks to remove mildew and stains
  • Replace skirting and conduct exterior maintenance
  • Install or replace signs
  • Change the name. The names Joe’s Mobile Home Park and Bridgepoint Park, for example, can convey very different images

Long-term Actions

After you’ve initiated some of the short-term projects, you’re ready to move on to longer-term and more capital-intensive initiatives. For example:

Pave roads: Paving roads can have a big effect on how your property looks and how your residents feel about living there. Adding paved roads is the biggest bang for your buck, as it will deliver a higher return than what you put into it.

Build a play or picnic area: Building a picnic or play area can contribute to a greater sense of community and offer a place where neighbors can gather. You also can schedule community activities such as barbecues, field days, or picnics. Be sure you provide lighting for the evenings, or enforce a closing time and no-loitering rules after sunset.

Individual metering: Utility costs can substantially impact a community’s NOI. By installing individual meters that measure water/sewer usage for each home, owners can “pass through” utility costs to tenants, greatly alleviating pressure on the bottom line.

Mobile Home Community Sun
Photo courtesy of Sun Communities.

Revenue-generating Actions

There also are long-term, inexpensive, and even revenue-generating actions you can take to sweeten your returns.

Increase rents: Interestingly, I have found that many property owners resist raising rents. More often than not, they don’t know what their competitors are charging or don’t think their tenants would be willing to pay more.

To solve this, here’s a three-step solution:
  1. Obtain market comps to find out what your competitors are charging
  2. Apply the 90 percent rule. If your park is more than 90 percent full, you are well-poised to raise rates
  3. Start by taking the short-term, inexpensive actions mentioned at the beginning of this article to build the trust and support of your tenants so they are more willing to pay an increase in rates

Other Steps to Take Toward Maximizing Value of Your Mobile Home Community

Fix your financials: I have come across many situations where owners have outdated or handwritten books, or don’t have detailed records of the business. Update and formalize your financials and administrative processes to convey a message of confidence and trust, and to let people know that your park is well-managed.

Implement a lease with option to buy program: Selling park-owned homes to your tenants through a lease with option to buy program transfers the responsibility of home repairs and maintenance to your tenants, creates pride of ownership, reduces turnover, and makes the park a more attractive asset for financing. It also will provide you, the park owner, with a corresponding capital infusion from the sale and alleviate your management responsibilities, but allow you to maintain a steady stream of passive income from the land lease.

Occupy as many sites as possible: Empty lots can lead to emptier pockets at the time of the sale. Do the work to bring in new or used homes to occupy empty lots and either rehab or offer a handyman’s special for vacant homes that need to be rehabbed. The full lots will contribute to a better perception of the property and management.

Improve tenant profiles: Now is the time to begin improving your tenant profiles. If you don’t already, start conducting background checks on prospective tenants and disallow felons. There are plenty of people looking for affordable housing, offering you a good pool of prospects that will care for their home and your park.

In Conclusion

Now that you have your checklist, you’re ready to start improving your short-term bottom line while positioning your community for optimized profits at the time of the sale. Even more important, you’ll be taking steps to provide an even safer and more pleasant living environment for your tenants, creating a greater sense of community and pride. If you ask me, that’s when you know you’ve maximized your value.

Kevan Enger is a partner and manufactured housing director for Capstone MH. He specializes in helping mobile and manufactured home park owners across the country successfully position, market and sell their properties to maximize returns.

Manufactured Housing Communities Powered By Solar Panels

Communities powered by solar workers install panels
Workers install panels at a resident-owned community in New Hampshire. Photos courtesy of ROC USA.

ROCs Lead the Way for Solar Power in Manufactured Housing Communities

Communities powered by solar ROC USA Proulx
Melissa Proulx, of ROC USA

Resident-owned communities (ROCs) are setting a shining example of the energy savings possible for manufactured home communities.

Mascoma Meadows is a 50-home resident-owned community in Lebanon, N.H. Last year it became the first ROC in the Granite State to become a community powered by solar electricity.

The 384-panel solar array is fully operational, no matter what the weather. Energy from the panels is sold back to the grid. That change represents and the pollution-reduction equivalent of taking 17 cars off the road each year. Profit from the array at this community powered by solar will reduce the lot rent by $22 per month.

Mascoma Meadows’ array is built on a half-acre donated by Pastor Bruce Jerome and the congregation of the neighboring Abundant Life Church of God. The community Board President Calvin Goude said he still gets emotional talking about the meeting when the donation was announced.

“We have a pretty good relationship with the church,” Goude said. “They’re great neighbors.”

Construction began in November 2018. Steel stands hold flat panels that face out from the front of the community.

communities powered by solar new array ribbon cutting
Residents of a New Hampshire ROC celebrate after the ribbon cutting for a new solar array.

How Do Power Purchase Agreements Work?

The Renewable Energy Fund covered the project with a $168,000 grant. New Hampshire’s Public Utility Commission manages the fund, with an impact investor through a Power Purchase Agreement. Brentwood, N.H.-based ReVision Energy installed the array.

With the PPA, Mascoma Meadows can access long-term economic and environmental benefits. Meanwhile, the project provides an opportunity for investors who share those values. After five years, Mascoma Meadows can purchase the array, at a discount, with financing from the New Hampshire Community Loan Fund.

Goude said he’s excited for Mascoma Meadows to be the first ROC in the state to tackle this project.

“Manufactured home communities like ours are perfect places for sustainable-energy projects, and it will make the homes here even more affordable,” he said. “We appreciate the work the Vermont Law School and ROC-NH did to pull this project together and, of course, our neighbors at Abundant Life church for donating the land. We never expected that.”

Solar Power Has Evolved, Helps Keep Communities Affordable

Using solar power as a source of renewable energy has been gaining popularity, akin to the uptick during recent years with water submetering in manufactured housing communities. On average, the solar market has experienced a 59 percent growth rate over the last decade. The technology has evolved to make panels lighter, more powerful and more affordable, especially for homeowners.

The current level of solar energy being produced can power 11.3 million homes in the United States, Solar Industry Research Data shows.

While there are some challenges with bringing solar into manufactured home communities, others have been able to utilize it for added savings for their residents.

New panels communities powered by solar
New panels gather the sun for power, even in colder climates.

What Stops Other Projects for Communities Powered by Solar?

The main hurdle has to do with land ownership, according to the National Renewable Energy Laboratory. While residents in both private and resident-owned communities pay lot rent, the land owners differ. In resident-owned communities, residents control the land, putting them at the helm of the decision-making process for projects like solar arrays. ROC members are able to democratically decide if the project is attractive. In most communities, residents would need permission from the property owner.

Other ROCs are starting to use solar to create extra savings for their residents.

Residents at Lakeville Village in Geneseo, N.Y., are working to install a solar field on their property. They have received help from a ROC USA Network affiliate, Pathstone Corporation. This has been vital in keeping the project going, said Richard Nereau, head of Lakeville’s solar committee.

The 4-megawatt system is about 40 times bigger than the New Hampshire array. It will go up on 20 acres during summer and fall of 2019. Nearby residents in the wider community can use power from the panels. Nereau estimates 2,500 homes and businesses can benefit from the system.

RER Energy Group of Reading, Pa., will lease the land from the cooperative, and cover the entire cost of the array’s installation and maintenance.

Receive Energy Discounts, Earn Income from Co-op Lease

Lakeville Village residents will receive a 10-percent discount on their electricity bills, while the lease will generate about $17,000 a year in income for the co-op. The community will use revenue for capital improvement projects like paving roads or development of a community center.

“It’s guaranteed income and we get to use it to improve the community,” said Anne Radesi, president of Lakeville’s board of directors.

Finally, Nereau has a bit of advice for residents with interest in a solar project. He said to resources through town, county or state governments.

Radesi agreed, adding that tax incentives are often available for businesses working with manufactured home communities to install solar. RER Energy Group is doing just that in order to get reimbursement for installing the array, and will also work with the town to leverage a tax-incentive program.

“Within New York state, they have different programs they are promoting for clean energy,” Radesi said. “You have to get a company that’s ready to invest in your area.”

Melissa Proulx is ROC USA’s digital media manager.

Changes to Tunica Golf Outing

Changes to Tunica Golf Outing driver
The Annual Tee-Off golf outing, by Sunshine Homes, has moved from River Bend to Tunica National golf course.

Weather Difficulty Forces Change of Venue for Annual Golf Outing at The 2019 Tunica Show, March 26-28

Recent inclement weather and potential continued flooding along the Mississippi River have necessitated changes to The Tunica Show golf outing planned for next week.

The annual SCMHI Tee-Off, by Sunshine Homes, is central to The Tunica Show. Northwest Mississippi’s annual manufactured housing show draws thousands of industry professionals each year. The show runs March 26-28, and the golf outing is schedule for midday Monday, March 25.

Rather than at its typical location, the tournament this year will be held at the Tunica National Golf Course.

Changes to Tunica Golf OutingHow This Change Affects Golfers:

  • There will be NO price change
  • The dinner offering will now feature hot dogs, hamburgers, fries, baked beans and chocolate chip cookies
  • Registration will still open at noon
  • The rules meeting will occur at 1:15 p.m.
  • Tee-off will be at 1:30 p.m. (half-hour later than previously scheduled)
  • Please wear soft spikes (required)

What Are the Available Prizes?

At the end of the event participants will be split into two flights. There will be a cash prize for the top two groups in each flight. Specific numbers will be announced once sign-ups are complete.

There also will be additional prizes such as closest to the pin. Contact golf outing organizers for any additional questions or information. They can be reached at josh.gleason (at) sunshinehomes-inc.com and bob.wolcott (at) tunicagov.com.

2019 changes to Tunica golf outing
Arrive early and drive long at the annual SCHMI Tee-Off in Tunica.

Sponsor the Golf Outing

There is still time to become a sponsor for the 2019 Tournament!

Get additional visibility for your company at this year’s Tunica Show by sponsoring a hole at the SCMHI Tee-Off presented by Sunshine Homes on Monday, March 25. Last year, the tournament had superb turnout with 20 teams involved. The enthusiasm and turnout expected for this year’s golf tournament makes it an unequaled opportunity to receive additional brand exposure at The 2019 Tunica Show.

A Look at Rent Control in Illinois

Rent Control Apartment Building

Illinois Manufactured Housing Association Fights Statewide Rent Control

Like other states, Illinois is in the grips of an affordable housing crisis. The most consequential effects are felt in Chicago, where rents are on a steep rise. This forces many long-term city residents to move, said Frank Bowman, executive director of the Illinois Manufactured Housing Association.

In response, many residents of Chicago are starting to embrace the idea of rent control. This would allow local governments to put a cap on what landlords can charge. Chicago residents have pushed state legislators to introduce bills that would rescind a statewide ban on rent control. Legislation also would establish regional boards to cap rents, Bowman said.

Where is Rent Control Legislation in Illinois?

Rent control Chicago
A Chicago apartment in wintertime.

As of early March, 2019, the rent-control bills were still moving through the Illinois Legislature. Bowman said he was uncertain if the bills would pass. However, he said a coalition of realtor, apartment owner and property owner associations, including IMHA, is making “great headway” in educating state legislators about the ill effects of rent control. But Chicago is Illinois’ most populated city. Its presence looms large in the state Legislature, Bowman said.

The proposed legislation doesn’t single out manufactured housing communities. Yet, if enacted, the legislation could cap lot rents the same way it would cap rents for apartments and other income-producing properties.

What’s Wrong with Rent Control?

According to Bowman, the appeal of rent control is that it sounds like a simple solution: If you think your rent is too high, just pass a law to cap it.

However, the consequence of rent control is complex. An abundance of national studies and reports have been published from both sides of the political spectrum. These make it clear that rent control can do more harm than good. For starters, it limits the supply of affordable housing. Residents of rent-controlled housing tend to stay where they are, keeping that housing off the market. To make up for lost profits, owners raise rents on their non-rent-controlled housing. Or they turn the rent-controlled housing into condominiums. In summary, would-be renters end up competing for living space in a shrinking market. And a shrinking market tends to raise prices, Bowman said.

Rent Control Manufactured Homes

Affordable Housing Crisis

The core cause of the affordable housing crisis is the decline in production that started during the Great Recession. A decade later, most first-time homebuyers feel the burden of student-loan debt. This makes it harder to buy scarce and expensive homes. The combination has led to more people vying for an already limited rental supply, Bowman said.

Municipal governments have compounded the problem with exclusionary housing policies. In order to support existing property values, they restrict new housing — including manufactured housing. In addition, local governments tend to develop office parks and retail spaces without developing the housing that will be needed by the workers those new businesses attract, Bowman said.

The obvious solution to the affordable housing crisis is a greater supply of affordable housing, including manufactured housing. The greater the supply, the greater the chance that pricing for rental homes comes down, he said.

Bowman said the manufactured housing industry must continually strive to improve its image with local governments. He recently attended a city council meeting where business leaders said their workers need houses in the $100,000 – $150,000 range.

“We’re all over that. That’s our niche,” he said. “But that city excludes factory-built housing.”

Rent Control for Manufactured Homes
Rent control affects community owners and residents in several states.

Alternative Solutions to Rent Control

As alternatives to rent control, IMHA provided Illinois legislators with six policy solutions for the state’s affordable housing crisis. Enforcing these solutions would be a “tough hill” for the state government to climb. But it can be done — and IMHA will continue to push for it, Bowman said.

IMHA’s Six Policy Solutions for Illinois Housing

  1. Housing component law: Address the varied ways cities don’t zone for enough housing, don’t zone for multi-family housing or land-lease communities, and only allow low-density residential on large lots. 
  2. Encourage housing development in existing commercial areas: In cities with low housing production and availability, push to allow residential development on large and underutilized commercial/big box/strip mall sites, especially in transit-served areas.
  3. Require housing for future commercial expansion: Many cities zone primarily for commercial office and retail with little or no thought toward housing. The state Legislature could require a jobs/housing analysis for all master plan development, identifying the estimated job creation by wage level and mandating that appropriate housing for new workers be provided as part of the development plan.
  4. Remove barriers to housing approval: Address cities that effectively block all housing development or reduce density through the approvals process. Develop a way to identify the problem and sort out good from bad policy, and then challenge those cities to correct the problem.
  5. Affordable housing zoning: Affordable housing faces particular barriers from approval processes and zoning in many jurisdictions. For the creation of affordable housing to take place, zoning densities may need to be relaxed and approvals streamlined.
  6. Remove barriers to workforce housing: Many cities deny approval for affordable workforce housing, or allow development only on the most difficult and undesirable sites. Consider linking state disbursements of infrastructure money, whether for transportation or parks, to approvals and funding for affordable housing alternatives in those jurisdictions.

MHInsider magazine will cover national rent control trends in more depth in the July/August issue.

DeWitt Scholarship Encourages Talent in RV, Manufactured Housing, Self-Storage Industries

DeWitt Scholarship Students Manufactured Housing RV Camp Storage

DeWitt Scholarship Provides 28 Years of Opportunity

DeWitt Scholarship HARVEST logoThe deadline is near for thousands of dollars in scholarships from the Tim DeWitt HARVEST Education Foundation. Students currently enrolled, or with plans to enroll, at accredited university or colleges during 2019-20 are eligible for the DeWitt scholarship.

Applications are due April 5 for students who plan a career in manufactured housing, recreational vehicle and campground or self-storage industries.

DeWitt scholarship RV industry

Apply for the DeWitt Scholarship

Each year, the DeWitt scholarship goes to students whose career goals might not otherwise lead them to these industries, and will be made to outstanding scholars or students with compelling need.

“The Tim DeWitt HARVEST Education Foundation has encouraged fresh interest and talent in the RV and campground, manufactured housing and self-storage industries,” said Bill Sheffer, executive director of MMH/RVCA and Self-Storage Association of Michigan.

Where and How to Apply

DeWitt Scholarship storage
Students with an interest in the self storage industry can apply for the DeWitt scholarship.

To apply online, visit www.marvac.org, www.michhome.org or www.selfstoragemichigan.org. For more information on how to apply, call Beth Monicatti Blank of All Seasons Communications at (586) 752-6381 or email bmonicattiblank (at) allseasonscommunications.com.

“We encourage all to apply,” said Monicatti Blank of the group that manages the scholarship program.

DeWitt Scholarship Applicants Must Provide:

  • Filled out and signed scholarship application
  • School transcripts
  • A 200-300 word typed essay
  • Information on financial need
  • Two letters of reference

Also, the three-page application asks for detail on work and extracurricular activities, as well as career goals.

Last year, 19 college-bound students were recipients of a DeWitt scholarship. The 2018 DeWitt scholarships ranged from $500 to $1,750 each. Since 1991, the foundation has awarded more than $338,000 to 608 students.

Scholarship money is raised through an annual golf outing. This year’s event is set
for June 20 at Timber Ridge Golf Club in East Lansing. More information will be
available at www.michhome.org.

DeWitt Scholarship camping
Students interested in the RV and camping industries also are eligible to apply for the HARVEST Education Foundation Tim DeWitt Scholarship.

More Information on the DeWitt Scholarship

Tim DeWitt is the former director of the MMHRVC, which had represented both RV and manufactured housing in Michigan.

“He served for 39 years and the foundation was renamed in his honor in 2016
when he retired,” said Darren Ing, director of the Michigan Manufactured
Housing Association.

HARVEST Education Foundation is a nonprofit 501(c)(3) corporation and receives 100 percent tax-deductible gifts from individuals and corporations. In addition, HARVEST accepts grants from other nonprofit organizations, state and federal agencies.

The nonprofit was created in 1991 by the Michigan Manufactured Housing Association and the Recreation Vehicle and Campground Association. Self-Storage Association of Michigan became involved in 2013.

DeWitt Scholarship MH Pros
Manufactured housing professionals gather and talk at The Louisville Manufactured Housing Show in 2019. At the show, Champion Homes displayed its reintroduced All American Modular brand for the second consecutive year.

About the Industry Associations Affiliated with the DeWitt Scholarship

Michigan Manufactured Housing Association is a nonprofit trade association representing the manufactured and modular housing industry in Michigan. MMHA works to improve the image of manufactured housing by educating consumers, media and government about the quality, affordability, design and beauty of the homes. Additionally, MMHA works to protect the interests of the industry and the owners of manufactured homes.

The Michigan Association of Recreation Vehicles and Campgrounds works to improve the business climate for its members and encourage growth in the RV and private campground industries. Also, it contributes to the quality of Michigan tourism through legislation, education, marketing and public awareness.

Self-Storage Association of Michigan formed in 2007 to respond to the needs of self-storage owners and operators. It works to improve the business climate for its members and encourage growth in all areas of the self-storage industry through legislation, education and marketing.

RV/MH Hall of Fame Introduces 2019 Inductees

2019 Inductees Hall of Fame

Hall of Fame Induction Dinner, Ceremonies Set for Aug. 5

The board of directors of the RV/MH Heritage Foundation has announced the names of the class of 2019 inductees who will be honored at the RV/MH Hall of Fame this summer.

“Congratulations to the ten new honorees,” Foundation President Darryl Searer said. “All of them have had or are having outstanding careers and are richly deserving of this high honor.”

In addition, Searer applauded work of the nominating committee. The committee brought a list of more than 60 deserving candidates down to the final 10.

“I was especially impressed with the committee’s work for the diversity of this year’s class,” Searer said. “Regionally, as well as the division of the nominees’ industry segments. The 2019 inductees includes community developers, suppliers, manufacturers, dealers and association executives.”

The Class of 2019 , listed below, will be honored during the annual induction ceremonies and dinner on Monday, Aug. 5, 2019, at the Hall of Fame in Elkhart, Ind.

2019 Inductees sign banner
The RV/MH Hall of Fame is located in Elkhart, Ind.

MH Hall of Fame 2019 Inductees

2019 inductees Ernst
Dick Ernst

Richard “Dick” Ernst
Financial Marketing Associates, Inc.
Texas
MH Financial Services/Consulting

Dick Ernst is one of the most professional, knowledgeable, and articulate individuals in the Manufactured Housing Industry. He is always available to impart his knowledge of home financing to MHI, the state associations and industry businesses.

He never says “no” when asked to assist MHI at an event, whether it be as a moderator of a panel or a presenter at an educational workshop. Added to that, Dick’s vast knowledge of manufactured housing finance has impacted the availability of capital so that more Americans can afford to own their own home. His company, Finmark, created a unique conduit funding program for the Independent Bankers of America. In addition, this program brought 400 community banks into the manufactured housing industry that would not have otherwise provided lending support.

His contributions to the manufactured housing industry may be hard to measure. But, the industry would look very different today if it had not had the benefit of his hard work and knowledge.

2019 inductees Carey
John Carey

John Carey
Modern Home Sales and Midwest Homes
Kansas
MH Community Development and Dealer

John Carey has given an abundance of his time and energies to manufactured housing industry. He has served on the Legislative Committee and Political Action Committee for countless years.

He was instrumental in developing and implementing Kansas legislation, rules, and regulations for the betterment of the industry. John has served on the KMHA board dating back to 1989 as a Director and two terms as president. Also, he received the Distinguished KMHA Member of the Year award in 1997, 2004, and in 2015. No one else has received this prestigious award more than once.

John is one of the most respected, accomplished and honorable individuals in the manufactured housing business. Also, he is a very devoted family man. Because of John Carey the industry and the association are a stronger.

2019 inductees Poggione
Leo Poggione

Leo Poggione
Craftsman Homes
Nevada
MH Dealer/Retailer

Leo Poggione has respectfully accomplished every prominent aspect of the manufactured housing retailer profile. Since the inception of Craftsman Homes, Leo has continuously performed successfully as a top retailer in the Western states. He does this by means of proficient and intrepid “donkeywork” while attaining customer’s highest ratings.

He is a born logical leader and has an incredible reputation of immense integrity and honesty. Also, when asked to volunteer for the Board of Directors of the RV/MH Hall of Fame during a difficult period for the organization, Leo stated he would do whatever is necessary to make the Hall succeed. Leo has also volunteered, promoted and supported the MH industry through many industry associations serving in the highest capacities of positions.

Leo pushes the envelope of the traditional retail sales center business model and defines what manufactured home retail sales can look like in the twenty-first century. While he operates traditional retail sales centers, he has also worked as a developer utilizing resources not typically tapped by retailers in the industry.

2019 Inductees Broderick
D. Raymond Broderick

Raymond Broderick
Superior Homes
Pennsylvania
MH Community Development and Dealer

Ray Broderick is passionate about promoting and advancing the manufactured housing industry. He is an honest and forthright businessman who is well respected by his industry peers and regulators.

He has been and continues to be very generous of his time and resources, and even more so if the result will benefit the industry. Ray has been active in the industry since 1962 working with his father and brother. Since 1979, he and his wife Darla have owned and operated Superior Homes. The business is a manufactured and modular housing retail sales center located in Lancaster, Penn.

Additionally, Ray has owned and operated several land lease communities in the Lancaster County area and a manufactured housing parts store. He has been an active member of the PA Manufactured Housing Association since 1979 and has served on its board in various capacities from 1991 to present. Ray is very much involved in his local community helping those less fortunate or who have been displaced due to fire with temporary or long-term housing needs.

2019 inductees Comer
Walter “Wally” Comer

Walter “Wally” Comer
Adventure Homes LLC
Indiana
MH Community Development and Dealer

Walter “Wally” Comer continues to support the manufactured housing industry in so many ways on the national and local level. He supports the growth of young talent coming into the industry, both at Adventure Homes and throughout the industry.

Wally is known and respected throughout the Industry as noted with his strong personal relationships with customers, suppliers, and even competitors. While many companies support associations financially, Wally is willing to invest with perhaps a more important asset – his time. Additionally, Wally participates in several national Manufactured Housing Institute (MHI) discussions on ongoing industry issues such as HUD reform, financing reform and meetings with MHI, members of Congress and the Senate in Washington D.C. He participates in panel discussions at MHI events around the country discussing the current problems and possible solutions.

In 2016 Adventure Homes was named “MHI Manufacturer of the Year for Two Plants or Less.” Adventure Homes also won that same award in 2017 and 2018. Also, in 2018 Adventure Homes won the “MHI Single Wide Design of the Year” and the “MHI Large Manufactured Homes Design of the Year.” An enthusiastic and tenacious leader, Wally surrounds himself with good people, and he always recognizes their contributions to his success. The fact that he has built a very successful company in just nine years is one thing, but what makes Wally remarkable, he did so while helping his community, his employees, his industry and home buyers.

RV Hall of Fame 2019 Inductees

2019 inductees Biles
Randy Biles

Randy Biles
Pikes Peak Traveland
Colorado
RV Dealer

Randy Biles, owner of Pikes Peak Traveland, an RV dealership in Colorado Springs, Colorado, dedicated his professional life to his customers as well as the RV industry. His continuous involvement with and for the RV industry and many various industry associations earned Randy gratitude and respect from his industry peers.

Evidence of this respect earned him the prestigious RVDA James B. Summers Award in 2008 and RVDA Chairman’s Service in 2011. Randy served on the RV Dealers Association (RVDA) board from 1995-2001. In his 34 years in the industry, Randy’s contribution has been beyond measure, and the industry is better for it.

2019 Inductees Few
Jeffrey Few

Jeffrey P. Few
Automation & Manufacturing Systems
Indiana
OEM and Supplier

When it comes to entrepreneurship and innovation, few have equaled Jeff Few because of the many ideas and concepts he brought forward that have benefited the recreational vehicle industry. He was first to develop the vacuum table for laminating RV walls. Most RV manufacturers use his process today. He developed the first bolt-on hitch for towable RVs to eliminate untrained welders from hodge-podge installation of hitches exposing the industry to safety concerns. Today, the system is used universally in the auto and RV industry.

Jeff was a founding member and president of Trailer Hitch Manufacturer’s Association (THMA) in 1972. Few used a comprehensive marketing campaign to successfully convince the Senate that hitch manufacturers safely and diligently self-regulated themselves. For more than 50 years Jeff has contributed to the industry’s greater good through his work with the trailer hitch association and RVIA van conversion committee.

2019 inductees Hopkins
Bruce Hopkins

Bruce Hopkins
Recreation Vehicle Industry Association (RVIA)
Virginia
Association Executive

Very few have had their work have such an overwhelming impact on the RV industry as Bruce Hopkins during his 50 years in the RV industry. Bruce’s work has impacted every RV manufacturer, every OEM supplier, every RV dealer and ultimately every RV consumer that enjoys the RV lifestyle. No other person has worked as much as Bruce to ensure RVs are a safe product for the end user, are built to provide a positive consumer experience (cost-effectively) and can be repaired by a technician with the knowledge needed to get it done correctly.

The entire industry would be in a dramatically different (not good) place without Bruce’s contributions. Out of respect for his many years of work for fire safety in RVs, the National Fire Protection Association (NFPA) presented Bruce with a Lifetime Achievement award.

2019 inductees Wilson
David Lance Wilson

David Lance Wilson
Florida RV Trade Association
Florida
Association Executive Director

If there is anyone who loves the RV Industry more than Lance Wilson, Executive Director, Florida RV Trade Association, they would be hard to find. Add to that, Lance has devoted his life to the industry and the State of Florida specifically. His passion is unmatched in regard to the lifestyle and his commitment to doing everything in his power to better it. Currently, he leads a staff of six full-time employees and gets the work of 20 out of them, all the while creating a fun, comfortable, professional and enjoyable work environment.

One of Lance’s major achievements is management of the annual FRVTA Super Show, arguably the most successful retail/trade RV show in the country. His accomplishments for the good of the RV consumer and industry are numerous and important. In 2012, Lance earned RVIA’s “Dave Humphreys RV Unity Award” and in 2005, received RVDA’s “Chairman’s Service Award.” Lance enjoys making a difference through actions and not words.

2019 Inductees Zook
Daryl Zook

Daryl Zook
KZ RV
Indiana
RV Manufacturer

Daryl Zook is a true pioneer in the RV industry who exemplifies its entrepreneurial spirit. Daryl founded K-Z, one of the premier towable RV manufacturers in the industry in 1972, fulfilling his desire to start his own company building truck campers. Over his decades of leadership, K-Z has continued to grow, moving beyond truck campers to produce a full line of travel trailers, fifth wheels and toy haulers that are still exciting dealers and customers today.

In 2014, Daryl sold K-Z to Thor Industries. Building a solid RV company over more than 40 years is a testament to the long-term vision of a man that has earned the respect and admiration of his peers throughout the industry. Daryl is selfless when it comes to faith, charity, his employee’s, dealer’s and customer’s needs. As a result, the good of others always comes before his own. He and his company have earned more DSI awards than any other towable manufacturer. His character is a testament to how everyone should aspire to conduct their lives.

Datacomp Releases 2019 JLT Manufactured Home Rent & Occupancy Reports for 192 NY, NH, Maryland Communities

March 2019 JLT Cinnamon Woods
Cinnamon Woods in Conowingo, N.H. Photo courtesy of UMH Properties.

March 2019 JLT Reports Include Information on 36,320 Homesites From Six East Coast Markets

March 2019 JLT ReportDatacomp, publisher of JLT Market Reports and the nation’s #1 provider of market data for the manufactured housing industry, today announced the publication of its March 2019 manufactured home community rent and occupancy reports for New York, New Hampshire and Maryland.

Recognized as the industry standard for manufactured home community market analysis for more than 20 years, JLT Market Reports provide detailed research and information on communities located in 170 major housing markets throughout the United States, including the latest rent trends and statistics, marketing programs and a variety of other useful management insights.

Trends for Communities in Northeast United States

Datacomp’s manufactured housing market data published in the March 2019 JLT Market Reports includes information on 192 All Ages” and 55+ manufactured home communities located in six markets across New York, New Hampshire and Maryland. Altogether, the reports include data representations for more than 36,320 homesites.

“Occupancy is steady if not up in five of the six markets represented in our March 2019 release, and adjusted rent increases through all six markets in the three states averages 3.3 percent. year over year,” Datacomp Co-President Darren Krolewski said.

Each JLT manufactured home community rent and occupancy report published by Datacomp includes detailed information about investment grade communities in the major markets, including the number of homesites, occupancy rates, average mobile home community rents, and increases, community amenities, vacant sites, and repossessed and inventory homes.

March 2019 JLT Pine Gardens Belmont NH
Pine Gardens Mobile Home Park in Belmont, N.H.

JLT Reports Assist in Informed Decision Making

JLT Market Reports also include management insights that rank communities by number of homesites, occupancy rates and highest to lowest rents. Established reports show trends in each market with a comparison of March 2019 rents and occupancy rates to March 2018, as well as a historical recap of rents and occupancy from 1996 to present date in most markets.

The March 2019 JLT Market Reports for New York, New Hampshire and Maryland markets are available for purchase and immediate download online at the Datacomp JLT Market Report website at www.datacompusa.com/JLT, or they may be ordered by phone in electronic or printed editions at (800) 588-5426. Each fully updated report for mobile home communities is a comprehensive look at investment grade properties within a market, enabling owners and managers, lenders, appraisers, brokers and other organizations to effectively benchmark those communities and make informed decisions.

Getting Serious about Fair Housing, ADA Compliance

Fair Housing ADA Compliance Wheelchair

Financial Health for Communities Depends Greatly on Fair Housing, ADA Compliance

ADA Compliance Donna Rishel
Donna Rishel, director of compliance for Rishel Consulting Group.

If you are a land-lease community owner or part of the management team, you would have to have been hibernating to not know that Fair Housing Act and ADA compliance issues have rapidly become serious when it comes to the financial health of your operation.

The question is: “What are you doing about it?” Based on what we are seeing, many are doing very little. And often what is being done is dangerous because of the lack of a professional and formal approach.

Many times this is because ownership really doesn’t know what needs to be done.

Formalize The Approach to Fair Housing, ADA Compliance

The first step in the process of assuring compliance with the acts is for senior management to create formal written policies for the organization. Once the policies are committed to paper, the board of directors or partners or owner must review and concur with the action documented. The policies must contain the beliefs and attitudes of the entity in regard to complying with Fair Housing and ADA requirements.

The second step is to create formal written procedures. This assures policies are actually going to be accomplished. Typically, this is a very long and specific document laying out step-by-step procedures and specifying who will be responsible for actually doing the work.

This should result in a formal, written policy and procedure manual. This manual should be a “living and breathing document” that is referred to constantly by both management and the personnel responsible for assuring compliance with local, state and federal laws. Each employee should have access to their own copy and should be referring to it whenever they are uncertain how to proceed.

How To Comply Working with Multiple Community Locations

For manufactured home community operations with multiple locations, be aware these often manuals need to be different from by location. State and local ordinances create different requirements.

So, certain decisions will need to be made by top management prior to some sections of the manual being finished. This is especially true in regard to emerging issues of “disparate impact”. Decisions needs to be made in two areas: criminal background checks and utilizing credit checks.

Balancing Criminal History and Other Checks

Regarding the use of criminal background checks as part of deciding who qualifies for admittance, a community has two choices. They may decide to forgo running such checks. This means they admit people regardless of criminal history. Or they continue to run checks and use the information in their decision-making process. If they continue, recent court rulings make it necessary to obtain data from authoritative sources used to make decisions in the spirit of the court decisions.

It is no longer acceptable to turn down everyone with any criminal history. Rather any turndown must be based on a “reasonable expectation” that the person being turned down will represent a highly likely threat to other residents or staff, or their property or the property owned by the community.

That means that a decision must be made to either forgo criminal background checks altogether or to invest in an authoritative and reputable source of information. Obviously, this is a major decision and it needs to be made prior to the creation of the Fair Housing/ADA manual.

A similar decision must be reached regarding the use of credit information as part of the resident screening process. Either the community foregoes using it, or a very formal written standard is created. This is going to require reputable guidance and reference information to create.

ADA Compliance

Training for Procedural History on Fair Housing, ADA Compliance

The third step in the process is to institute a formal employee training program to assure that employees charged with compliance procedures understand what is expected. And how they are to accomplish the tasks. Like all fair housing and ADA compliance training, employees taking the training need to be administered written tests so that the trainer, and senior management, know where individual attention is needed. Also, this helps document the seriousness of the organization when it comes to fair housing and ADA compliance — laws, rules, regulations and letters of instruction.

Particular attention should be paid to teaching the importance of employee attitudes when fulfilling their responsibilities in front of prospective or current residents. Lawsuits have been created by employees saying the wrong thing. Or even using a questionable tone of voice, than almost any other issue. This is especially true when dealing with ADA requests for reasonable accommodations.

All community personnel need this training. I am aware of at least one expensive lawsuit that started with a resident employed part-time to mow grass making an unfortunate comment that was overheard by another resident — a comment that cost the community considerable money before the situation was resolved.

Select the Chief Compliance Officer, Set Formal Audits

Fair Housing Complaint Against FacebookThe fourth step is the selection, appointment and training of a chief compliance officer. This person must be formally recognized by upper management in writing and given the necessary power to assure the success of the community’s compliance efforts. Larger organizations might have a chief compliance officer in the home office, and may also need compliance officers reporting to them in each community. If your organization already has a fair housing and ADA compliance team for other compliance issues, it might only take some additional training to fulfill this step.

The fifth and final step is to set up a plan for at least annual formal audits of the system, to make sure it is doing the job it was intended to do. If mistakes or errors are found, then written directions for correction need to be included in the audit report, and a follow-up audit of those corrections will be necessary.

Retailers See High Demand, Continued Push for Comfort

Manufactured Home Retailer Joint Venture Financing

Shop Talk with Midwest ‘Street Dealer’ Retailers

The manufactured home professionals who operate home centers, or “street dealerships,” are among the first in the business to get new product, as well as field questions from consumers on the latest home solutions.

With that in mind, MHInsider conversed with retailers from each state represented at the Louisville Manufactured Housing Show to learn more about what customers want. What types of amenities are capturing their attention?

Home Sales Frazeysburg Clayton Home Center
Clayton Homes of Frazeysburg, Ohio sold more than 100 homes in 2018. Statewide, Ohio sold more than 2,000 homes. Photo courtesy of Clayton Homes of Frazeysburg.

Frazeysburg, Ohio Dealership on the Rise

Evan Atkinson has been in the industry for 35 years and operates Clayton Homes of Frazeysburg in Frazeysburg, Ohio, one of the top home sales centers in the Midwest.

“The future is really, really bright for manufactured housing,” Atkinson said. “It makes a ton of sense, and it always has. It just makes more now than ever.”

From the height of the industry in the late ’90s, the state of Ohio sold about 6,700 homes. It plunged to 550 homes by 2009, and has recovered to be in the neighborhood of 2,000 homes for 2018.

“We’re experiencing a phenomenal amount of interest and traffic coming in the store, with customers who are very receptive to the product, almost to the point that they’re shocked. You didn’t have that 20 years ago in the industry,” Atkinson said. “It was all the affordability niche at that time, and we still do that today, but homes are completely different.”

What happened in between? The rough economic conditions pushed about two-thirds of the retailers out of business, which means retailers who remain are reaping the benefits of that renewed interest in the factory-built product.

What Do Ohio Customers Want?

Customers are intrigued by the interior amenity and livability that modern manufactured home floor plans offer.

“They’re surprised by the interiors of the homes. We have an opportunity to improve the exteriors to a great extent still. But people walk in to open and welcoming floor plans that they can see themselves living in.

“I credit that to Clayton Homes,” Atkinson added. “Their interior design folks are really in tune with what the market is craving.”

So, the farmhouse look is a major focus. The big kitchen island, white cabinets, designed lighting, ceramic tile in large showers, and the continuation of the distressed look are trending.

“Rather than mounted coat hooks, for instance, we’re using this distressed plumbing fixture that comes out of the wall and caps off for hanging a coat or hat,” Atkinson said.

Atkinson said his home center sells Clayton and Adventure Homes product. He continues to see 65 percent of customers asking for a single-section home. However, he envisions the share of multi-section sales on a continued steady increase.

That said, about 30 percent of home sales are for community living, while the other 70 percent are destined for private land.

“One of the things that the whole Clayton organization is focused on is providing a homeowner a better life, with EnergySmart features,” he said. “That’s a big feature, that we’re building a  home that will reduce expenses on a month-to-month basis.”

What to Expect for 2019 Homes Sales

Atkinson said he was in line to move about 110 homes for 2018, with as much as 25 percent growth in 2019. But there are obstacles.

“Where we are right now is up that climb into growth mode, and I believe the next few years are the ‘haymaking’ time,” he said. “We’re going to be able to help a lot more customers than we would have in previous markets.”

Freddie Mac and Fannie Mae continuing to make progress in the development of a secondary market for chattel home loans is a primary factor on the minds of most retailers, he said. And being able to work more on exteriors will help, too.

“If we can figure out a way to create more interesting curb appeal for a good price, that would be the final element that would cinch the deal,” Atkinson said.

Parkplace Homes home sales lot
Parkplace Homes of London, Ky., is coming off consecutive record breaking years in home sales. Photos courtesy of Parkplace Homes.

Business is Booming in Kentucky

Amie Hacker, with Parkplace Homes in London, Ky., is a leading retailer and president of the board of directors for the Kentucky Manufactured Housing Institute. She said her business is coming off consecutive record years, and that she anticipates about 5 percent growth in home sales for 2019.

Parkplace had 148 homes sales in 2017, and was nearing 160 last year.

“I think we’re right in line with what much of the state is doing, performing well and growing steadily,” Hacker said.

About 60 percent of the time, the Parkplace customer in eastern Kentucky and portions of northern Tennessee is looking for what is referred to as a “no-change house.”

“They can add an EnergyStar package, a dishwasher and a dormer above the entry door,” Hacker said. “On the exterior, they can choose colors for the vinyl siding and shutters. But the square footage is something that won’t change unless you add something on-site. But it’s product you can get into to go from an apartment to a home. It really is the true meaning of affordable housing in the business today.”

So, fewer options means a more streamlined building process that provides a lot of square footage for the price. They sell a lot of Tru Homes through Clayton, as well as Champion and Fleetwood product. The Clayton brand homes come from the Appalachia, Maynardville and Rutledge plants in Tennessee.

The entry-level customer is balanced out by the high-end customer, with little to talk about in the middle of the market. Customers looking for higher-end multi-section homes have the greater number of options, but typically come in knowing what they want.

The High-end Home Sales Options Customers Want

“We’re getting more and more of the folks who are looking for the customization that gets you into something that looks more like site-built housing,” Hacker said. “If you draw a floorplan, we can build it.

“We’re seeing more on the multi-section homes, and those are going to buyers with land or looking to buy land,” she said. “The single-section homes we sell are going into communities.”

Stainless steel appliances, crown and baseboard molding, 9-foot ceilings, recessed tray ceilings, upgraded faucets and double shower heads are all a huge draw for the more customized multi-section homes.

“These are all architectural elements that people are seeing in $250,000, site-built houses that now they can get in the multi-section manufactured home that’s $150,000,” she said. “If you’re buying a site-built home at that price, it’s a small and older home probably in a less than favorable neighborhood.

“With ours, you’re going to get double the square footage and all the options you want,” Hacker added. “The 5/12 roof pitch, residential look. It’s a brand new home with all those amenities in place.”

Mt. Vernon Dream Homes Home Sales
Mt. Vernon Dream Homes has a prominent location along the junction of highways 57 and 64 in Hamilton County, Ill. Photo courtesy of Mt. Vernon Dream Homes.

Selling Homes for Open Land in Southern Illinois

Michael Xanders of Mt. Vernon Dream Homes in southwestern Illinois sells homes to people with land within 100 miles of his retail operation. Only a couple of homes each year go into a community, he said.

About 70 percent of his home sales are from multi-section homes.

“The last couple years we’ve seen some increase in sales of multi-section homes, but we’ve always leaned a little bit that way because of where we are and our customer make-up,” Xanders said.

“Open floor plans remain the biggest seller. People really seem to like that feel,” he said. “We’re usually selling a three-bedroom, two-bath home, between 1,600 and 1,800 square foot. People are asking for finished drywall, which is in about 80 percent of what we sell.”

An Eye on Illinois Preferences in Amenities, Materials

Like other retailers, Xanders sees customers who gravitate toward the large shower, stainless steel appliances, white cabinets and gray wall colors.

“And laminate flooring,” he said. “People don’t want as much carpet anymore.”

Mt. Vernon Dream Homes sells homes from Champion Homes of Dresden, Tru Homes, Fleetwood, Giles and  Deer Valley. Champion Homes of Dresden has been picking up, too, Xanders said.

“Next year is the million dollar question,” he said. “We’ve really picked up lately, but it’s hard to say what’s going to happen in 2019, with consumer confidence and the stock market being a little unpredictable.

“I think we’ll probably be flat, or maybe a little bit down.”

Part of the problem is a bottleneck on the delivery and setup end of the business. Mt. Vernon Dream Homes in the fall had 20 sold homes on the lot, with about another 40 homes on the way from the plant.

“The guys we have going are good, and they have a couple crews, but it’s hard for transporters and installers to keep up,” Xanders said. “We could sell a lot more homes if we had that part of the transaction solved. It would be like opening the floodgates.”

Meeting the Demands of Multiple Markets

Little Valley Homes has retail centers in Cadillac, Mich., and the Detroit metro area, catering to the needs of very different customers.

“Cadillac has a good majority of vacation and retirement customers. They are primarily private land deals. And, we sell a good amount in both the manufactured and modular product,” said Bobbie Meehan, operations manager for Little Valley Homes. “The Belleville location sells to the private land buyer as well, with larger and higher-priced homes, often with customization for added closets, cabinets, drawers and a larger pantry, for instance.”

The northern Michigan customer has an eye toward the single-section or small multi-section home. That customer wants to keep things simple. The preference is for vinyl over gypsum wallboard because it’s more easily cleaned, Meehan said. Exterior trends are toward moss/olive or gray siding, with dark chocolate or gray cabinets.

“Most go with black appliances and putting in a 60-inch shower in the master bathroom,” Meehan said. “And linoleum through the home versus carpet is another growing trend.”

Little Valley Homes Home Sales
Little Valley Homes of Belleville, near Detroit, Mich. Photo courtesy of Little Valley Homes.

Customers Come with Cash in Hand, or Pre-Approvals

Another growing element for Cadillac-area customers is to skip financing in the home sales process.

“There are many cash buyers, and they keep their home and site work fairly simple,” Meehan said.

Buyers in the Detroit area, at the Belleville showroom, more often look for modular product. This is because of zoning restrictions on manufactured housing within city limits.

“We have a majority of financed buyers, and we’re seeing more lenders getting involved in home and construction projects,” Meehan said. “In fact, a majority of our buyers are coming to the table already pre-approved with a mortgage company.”

Nearly all customers want a large walk-in shower, and are ready to give up the tub. The amenities most desired at the Belleville location bear similarities to site-built construction.

“This is nearly always a full drywall home. A majority of our buyers purchase the 7/12 roof pitch. And many with walk-up attics, which provides storage space without going into the additional cost of a basement,” Meehan said. “Many want the exterior to have bump-outs or dormers. And we’re still finding dark chocolate cabinets to be popular. Although, 50 percent of the buyers are moving toward lighter colors.”

Indiana Business Shifts to Community Sales Centers

Few street retailers remain in Indiana. That being the case, much of the high-volume business the state sees has shifted to the community sales center.

Adriane DeRose is the community manager for Roselake Estates. She also runs the Carefree Homes retail operation from the community in Pendleton, Ind., about 25 minutes north of Indianapolis.

“The open concept is still something we’re seeing people ask for. The customers want kitchen islands, too, and China sinks and fiberglass tubs,” DeRose said.

Though the community does few rentals, inquiries for rentals have been high. And there’s as much interest in purchasing a pre-owned home as there is in the new homes coming into the community.

“The pre-owned market is just about as strong as the new market, if not stronger right now for us,” DeRose said. “And I’m seeing customers with better credit profiles recently, too, since midsummer.”

DeRose anticipates 2019 will match, if not be a bit better, than home sales from last year.

EVENTS

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