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AI Bots vs. AI Agents

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Why Builders Should Care and What They Need to Know When Choosing AI-Enabled Software

By Erik Cofield

professional headshot erik cofield
Merlin AI VP of Strategy Erik Cofield.

As the home building industry continues to evolve, so do the tools that power it. Many custom and production builders, remodelers, manufacturers, communities and dealers are now adopting Enterprise Resource Planning software that includes artificial intelligence capabilities. But when diving into the AI features of modern ERP platforms, you’ll often hear two terms tossed around:

AI Bots and AI Agents

While they may sound similar, they serve very different purposes — and knowing the difference can help you choose the right ERP system for your business, although really, ideally, anyone in residential construction should look for an ERP system that has both.

Let’s walk through the core differences between AI bots and AI agents, how each functions, and how home builders of any type or size can leverage them to streamline operations, reduce overhead, and drive growth. The first time someone sees what AI agents can do, they are usually both a little scared and a little amazed.

What Are AI Bots?

AI bots are essentially rule-driven automation tools that respond to specific prompts or commands. You’ve likely interacted with them already — think of customer service chatbots or virtual assistants that schedule meetings, or a web form that answers some questions, but can’t really hold much of a conversation.

In ERP systems for residential construction, a few of the many uses for AI bots are to…

  • Answer basic queries (“What’s the budget status of Project A?”)
  • Generate reports (like monthly labor costs or inventory summaries)
  • Automate repetitive tasks (such as sending payment reminders, processing invoices, or updating schedules and notifying trades contractors or consumers)

How AI Bots Work

AI bots operate using predefined logic, often enhanced by natural language processing, or NLP. They’re reactive — they wait for a user command and then execute a task based on programmed rules or AI-enhanced understanding. They are considered “dumb” compared to AI agents, which are considered “smart” because an AI agent, once set up and trained, can take autonomous actions.

For example, in an ERP system, you might type:

“Show me all projects that are over budget this month.”

The AI bot recognizes the intent, pulls relevant data from your financial module, and returns a list almost instantly.

Key Characteristics of AI Bots: AI bots are…

  • Task-oriented and reactive
  • Fast with low-complexity execution
  • Ideal for structured data tasks
  • Limited in autonomy — they don’t make decisions without instruction

What Are AI Agents?

phone screen ai serving up pricing changes for community construction project
An example of how AI can provide information for pricing changes on a project.

AI agents take things a step further. These are autonomous or semi-autonomous systems that actively monitor, learn from, and interact with your ERP environment to make decisions or recommendations.

Instead of waiting for your command, AI agents might notice that your drywall inventory is running low on a fast-moving project and proactively initiate a purchase order — or alert your procurement team.

In an ERP for residential construction, use cases include AI agents helping with:

  • Labor forecasting
  • Vendor performance analysis
    Predictive maintenance on equipment (factories/workstations)
  • Supply chain risk management
  • Inventory management
  • Creating purchase orders
  • Creating an estimate (from, say, a pdf)

How AI Agents Work

ask ai on a phone material specs and quantity pricing
An example of AI-produced estimation work.

AI agents use a combination of machine learning, business rules, and real-time data to assess situations and make context-aware decisions. They may also collaborate with other systems (or agents) to complete more complex workflows. In the future, the situation will be: “My AI agent will interact with your AI agent.”

Unlike bots, agents don’t need constant direction — they continuously monitor your ERP environment, identify issues or inefficiencies, and take action, or escalate issues, based on what they learn.

Key Characteristics of AI Agents: AI Agents are…

  • Proactive and decision-capable
  • Context-aware and learning-enabled
  • Ideal for complex, dynamic environments
  • Able to collaborate with humans and other AI agents

How AI Bots Help Drive Efficiency

Here’s where AI bots shine in an organization’s ERP:

ai query on a phone screen profits and losses
This is an example of how AI can take a query on specific details of a project.
  • Real-Time Access to Key Metrics: Instead of digging through menus, just ask, “What’s the ETA on framing materials for Lot 12?”
  • Task Automation: Have a bot handle repetitive updates, such as progress reports or permit application status changes.
  • Simplified Training: New team members can ask bots for help or data without needing to master the full ERP system right away. These make implementation and onboarding both much easier on the user, and much more quickly for the company.

For instance, if a site manager types “Update Project Greenhill’s status to ‘Electrical Started,’” the bot immediately logs the update, notifies relevant parties, and triggers the scheduling of the next phase.

How AI Agents Transform Home Builder Operations

  • Predict Delays Before They Happen: By analyzing weather, labor availability, and supplier delivery timelines, agents can warn you days in advance that a project might miss its completion target.
  • Optimize Material Orders: Agents can analyze usage trends, lead times, and current inventory to auto-generate purchase orders, preventing costly delays due to material shortages.
  • Prevent Cost Overruns: Agents can flag budget creep in real-time by correlating field reports, change orders, and supplier billing.

For example, an AI agent notices a pattern of delays every time HVAC installs are scheduled on multi-story builds. It alerts your operations manager and recommends a shift in the workflow to avoid stacking subcontractors inefficiently.

What Should Companies Look for in ERP AI Capabilities

When shopping for an ERP system, consider asking the following:

Does the system offer both AI bots and agents?
You want short-term efficiency (bots) and long-term intelligence (agents).

Can bots be customized for your workflows?
For example, if you often ask for subcontractor performance metrics, your bot should learn to retrieve those instantly.

Are agents configurable to your business rules?
AI agents should reflect your company’s way of building — not just a generic model.

Is there transparency in decision-making?
Builders need to trust the system — look for ERPs where agents explain why they made a recommendation.

What’s the roadmap?
Ensure the vendor is investing in future AI development so your ERP evolves with your business.

AI in an ERP isn’t just a buzzword anymore — it’s a strategic advantage for builders ready to scale smarter and work more efficiently. AI bots can help a team move faster, while AI agents help the team to build better by offering insights, automation, and predictive intelligence.

Final Thoughts on AI Bots and Agents

It is very important to note that while some systems have most of these elements, no system has all of them wrapped up together. Builders may still need to add specific tools to whatever system they are using. Think of AI bots as a digital intern — and AI agents as a future project manager. The right ERP system should empower both.

As builders evaluate ERP platforms, it’s best to look beyond checkboxes and dig into how the system helps you build. Whether  a custom builder or a regional production builder, a modular factory, a manufactured home builder, a community, or a dealer, all of these companies can benefit from an ERP system, even if they won’t use the whole system, or won’t all use it the same way.

But embracing the right kind of AI can be the blueprint for growth.

Erik Cofield is the vice president of strategy for MerlinAI. He has 30 years of experience helping companies in residential construction. A member of NAHB, Cofield specializes in AI, sales and marketing strategy, business management, and leveraging technology in the sales process. He has provided consulting services to builders, developers, remodelers, and construction companies of all sizes and types. He is the author of books available through Amazon and can be reached at erik@merlinai.co.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

A Look Ahead at SECO

seco manufactured housing community owners meeting in atlanta september podium speaker and audience
Spencer Roane, one of the founders of SECO, addresses 2024 attendees in Atlanta.

Educational Panels, Industry Exhibitors, Model Homes Sept. 8-10

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Chris Nicely from ManufacturedHomes.com leads a panel of manufacturers talking about their new offerings in 2024.

The SECO Conference of Community Owners reconvenes in about a month at Atlanta’s Cumberland neighborhood, a bustling section of the metro that, among other things, hosts Truist Field, the home park for Major League Baseball’s Atlanta Braves and the host of this year’s MLB All-Star Game.

SECO is open to all manufactured housing professionals. SECO 2025 will take place Sept. 8-10.

SECO 25 will include an outdoor village-style setting with a collection of model homes featuring the latest designs, structural improvements, architectural features, and “oh wow” technologies that are driving the manufactured housing industry.

This year’s event also marks the beginning of a new relationship, with SECO partnering with the I’m HOME Annual Conference, Sept. 10-11, bringing a broader audience focused on affordable housing solutions and innovation. The I’m Home Conference is operated by the Lincoln Institute of Land Policy and will be held at an adjacent hotel, the Atlanta Marriott Northwest Galleria.

Tuesday, Sept. 9 will be a crossover day for I’M HOME attendees at SECO, including a collaborative 4 p.m. “Backyard BBQ” in the village.

What’s Happening at SECO 25?

kitchen and dining space interior of new manufactured home
A new manufactured home at SECO in 2024.

Following a breakfast and welcome on Monday Morning, Indiana Business Research Center Executive Director Dr. Philip T. Powell will present on the economics affecting manufactured housing, followed by Mobile Insurance’s Kurt Kelley providing information on challenges with liability and insurance, an introduction to the sponsors, and an industry lunch. Following lunch, attendees will be provided time to walk through the exhibit hall and to talk with colleagues. The afternoon agenda includes a lenders panel, a talk on Capex projects, and an overview on tree maintenance and liability management.

Tuesday of the event gets into a manufacturers panel, micro-sessions/money makers, a session on chattel financing, and a community owners panel. The half-day Wednesday to close out SECO 25 focuses on community lending programs with a half-hour wrap-up at noon.

Registrants and other guests of SECO 2025 will get the experience of staying at the Renaissance Atlanta Waverly Hotel, which is a short walk from the ball field and entertainment district with many area attractions, including some of Atlanta’s best eateries.

Approximately 500 manufactured housing professionals are expected to attend SECO 25. The event includes a Monday evening add-on opportunity at Truist Park to watch the Braves host the Chicago Cubs.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Daryll Milnikel Takes Helm at the Hall

event center behind pond rvmh hall of fame elkhart
manufactured housing industry news rv mh hall of fame elkhart new president daryll milnikel headshot
RV/MH Hall of Fame President Daryll Milnikel.

The RV/MH Hall of Fame has named Daryll Milnikel as its president following the departure of Darryl Searer, who retired after leading the way since 2012.

Milnikel was in the U.S. Marine Corps involved in recruitment, human resources, transportation, and security operations. He was in combat deployments in support of Operation Enduring Freedom. In the private sector, he led product design and portfolio management initiatives for commercial and group insurance carriers, including G.E.H.A. and Humana.

He also held business management roles supporting government insurance programs with WPS.

“Our objectives are to preserve the histories of two industries that have had meaningful impacts on the lives of families throughout North America, recognize its leaders and innovators, and educate and entertain the public,” Hall of Fame Executive Vice President Ryan Szklarek said. “Our team looks forward to the continued work with Daryll on the improvement of all phases of our operations.”

After the Marines, Milnikel spent years in corporate and private insurance on the payer side running operations, change management, product design, development, and management.

“I’ve held leadership positions that required working with boards — both in the military and corporate sectors — often balancing governance, budget, and strategy discussions,” he said. “On the events side, my roles have included managing large-scale internal functions, public programs, and stakeholder summits.”

Milnikel grew up in the “Michiana” area and had heard about the hall and event center, but had not been there to see for himself until he met with board members about the leadership position.

“I was struck by how much history is packed under one roof. It’s a space that blends nostalgia with real innovation — and I walked away with a deeper appreciation for how RVs and manufactured homes shaped American travel and lifestyle,” Milnikel said. “It was an overwhelming feeling of wanting to be part of an organization like this and help champion the stories of these industries.”

Board Chairman Joe Stegmayer said the RV/MH Hall of Fame and Museum is in the strongest position in its 53-year history.

“As we enter the next era of growth, Daryll brings the skills and experience that will assure sound guidance for continued mission progress and development,” Stegmayer said.

Milnikel said he has deep respect for the manufactured housing industry, providing vital housing solutions to millions.

“It often is underrepresented in conversations about innovation and impact,”Milnikel said. “At the hall, part of our responsibility is to elevate and preserve that legacy alongside RVs — and I’m committed to doing that intentionally and inclusively.”

The event center is a key piece of the organization’s sustainability model, he said, and he already is actively involved in planning and executing community and industry events.

“It is still early, but I’m certainly focused on refining our internal operations, expanding our community and industry reach, and increasing engagement with both sectors we represent,” he said. “You’ll see some changes in marketing, technology integration, story telling through our museum exhibits and event programming as we move forward — all with the goal of ensuring our hall stays relevant, well-resourced, and mission-driven.”


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

CoverTree, ManageAmerica Launch AI-Powered Integration

Manufactured Home Communities For Sale
Photo Courtesy of Zeman Homes.

Maple Streamlines Resident Insurance Tracking

CoverTree, a leading insurtech for manufactured homes, has announced a new integration of its Maple insurance tracking platform within ManageAmerica property management software.

The partnership and the new technology combined mark a first-of-its-kind partnership. It embeds real-time insurance compliance, powered by artificial intelligence and automation, directly into the tools community operators already use — eliminating manual tracking, reducing liability, and unlocking new revenue opportunities without disrupting existing workflows.

“Together with ManageAmerica, we’re making insurance compliance effortless, revenue-generating, and scalable for manufactured housing operators,” CoverTree CEO Adarsh Rachmale said. “This partnership is designed to remove all friction for community managers while ensuring residents stay protected with tailored insurance products.”

The Maple product already is in use for hundreds of communities and thousands of residents in 20 states. Rachmale said the intent is for Maple to transform insurance management into a seamless, automated process that protects operators and empowers residents.

insurance tech manufactured housing

The Reason Community Operators Adopt Maple

  • Reduced Liability – Continuous tracking of policies post move-in; instant alerts for cancellations or gaps.
  • Seamless Integration – Fully embedded inside ManageAmerica with no extra logins or systems.
  • AI Automation – Onboarding, communication, and compliance tracking are fully automated.
  • Revenue Generation – Cover admin fees or earn referral revenue through CoverTree’s resident-first insurance options or Blanket Resident Liability programs.
  • Tailored Insurance – Fast, custom coverage for manufactured housing residents; quote and bind online in under 5 minutes.

ManageAmerica CEO Caitlin Pomeroy said she feels the company’s technology and marketplace vision are “truly best-in-class.”

“We’re thrilled to partner with CoverTree to offer community owners this smart, simple, and safe way to manage resident insurance,” she said.

The integration, for both companies, reflects a shared mission to equip manufactured housing communities with smarter tools, safer operations, and effortless compliance.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Triad Financial Services Names Cody Pearce Co-CEO

mortgage applications trend up
Photo courtesy of Skyline Champion Corporation.
triad ceo cody pearce manufacatured housing industry lending insurance services
Triad Co-CEO Cody Pearce

Triad Financial Services, among the leading lenders in manufactured housing, has announced that Cody Pearce has joined the company as co-CEO.

With more than 25 years of experience in the manufactured housing finance sector, Pearce brings a wealth of industry knowledge, leadership, and innovation to Triad.

As co-founder and former President of Cascade Financial Services, Pearce helped build a leading national lending institution that became both a formidable competitor and respected peer within the industry, Triad stated in a news release. Pearce’s appointment marks an important milestone for Triad, it said, as the company continues to expand its lending footprint and deliver innovative, attainable financial solutions to individuals and families across the country.

“Cody is a proven leader and a true expert in the manufactured housing space,” Triad Co-CEO Lance Hull said. “His track record of building and scaling one of the most respected lending institutions in our industry speaks for itself. Cody and I have long shared a deep mutual respect — not only for each other, but for the values and vision that drive this business. I believe he is the right person, at the right time, to help lead Triad into its next era of growth and innovation. Together, we bring complementary strengths — and together, we will be stronger.”

Pearce’s addition reflects Triad’s ongoing commitment to not only advancing its business goals, but also its mission of accelerating the dream of homeownership and building stronger communities nationwide, it said.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Cavco Initiates Plan to Acquire American Homestar

top builders n.c.
A Cavco Industries home building facility. Photo courtesy of Cavco.

Houston-based Company Would Add to South Central Presence

American Homestar Corporation, a Houston-based company that runs a pair of home building facilities and 19 retail locations, is set to be acquired by Cavco Industries, the country’s third largest manufactured housing builder.

American Homestar is best known for its brand Oak Creek Homes.

In addition to building and selling homes, American Homestar offers a small number of manufactured home loans and acts as an agent for third party insurers. It has 800 employees, and recent annual revenue of about $190 million. Net income was $16.6 million during the most recent 12 months. During that time, American Homestar produced more than 1,600 homes.

Cavco stated in a prepared release that it will acquire American Homestar for $190 million in cash, subject to customary purchase price adjustments. The acquisition is intended to be funded entirely from the company’s cash on hand and is expected to close in the third quarter of fiscal year 2026, subject to applicable regulatory approvals and the satisfaction of certain customary closing conditions.

“Throughout the acquisition process, we developed a tremendous respect for what Buck Teeter, Dwayne Teeter, and the entire American Homestar team have built,” Cavco President and CEO Bill Boor said. “For decades, they guided the company through industry downturns and challenges, consistently adapting and ultimately thriving.

“American Homestar is a leader in our industry because it embodies the Teeters’ values and focus on providing quality homes for deserving families,” Boor said. “We at Cavco are grateful for their trust and are excited to join forces in the South Central U.S.”

American Homestar was founded in 1971 by Buck Teeter, and is now run by his son, Dwayne Teeter.

“American Homestar focused on providing high-quality, affordable housing while also fostering a stable and rewarding work environment for its employees. As we enter this exciting new alliance with Cavco, we know this combination is a perfect cultural fit and that our people will be part of a dynamic, growing company, well-positioned to compete in an ever-changing environment,” Dwayne Teeter said. “We thank Bill Boor and the entire Cavco team for their interest in American Homestar and their commitment to making this transaction happen.”

In addition to implementation of shared best practices, the acquisition provides the opportunity for meaningful cost, purchasing, and product optimization synergies. It should strengthen Cavco’s position in the South-Central U.S, providing an increased presence across Texas and surrounding states.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

June Employment Surprises

teacher classroom student in background labor report local state hiring teachers

Gains Mostly in State, Local Government

The labor market in June came in ahead of analyst predictions, with 147,000 jobs created during the month, well ahead of the anticipated 106,000.

Much of the boost came from government and health care, the BLS report said.

Additionally, April and May job numbers were revised up 16,000, bringing the recent gain to more than 163,000 jobs.

Unemployment stayed steady at 4.1 percent.

Labor force participation changed little at 62.3 percent in June, and the employment-

population ratio held at 59.7 percent.

Government employment rose by 73,000 positions in June. Employment in state government increased by 47,000, largely in education, with an added 40,000. Employment in local government education was up by 23,000. Job losses continued in federal government, down 7,000 positions. Employment in the sector is down by 69,000 since reaching a recent peak in January. One important note on government employees, those on paid leave or receiving severance are counted as employed.

Health care added 39,000 jobs in June, similar to the average monthly gain of 43,000 during the last year. In June, job gains occurred in hospitals, at 16,000, and in nursing and residential care facilities, with 14,000. In June, social assistance employment continued to trend up at 19,000 jobs gained, reflecting continued growth in individual and family services , up 16,000.

Employment showed little change over the month in other major industries, including:

*Mining, quarrying, and oil and gas extraction
*Construction
*Manufacturing
*Wholesale trade
*Retail trade
*Transportation and warehousing
*Information
*Financial activities
*Professional and business services
*Leisure and hospitality

First Trust Chief Economist Brian Wesbury said the headline looks good, but that the details should dampen any urge to celebrate.

“Private payrolls were up only 74,000 in June and were revised down 16,000 for prior months, bringing the net gain to 58,000,” he and Deputy Chief Economist Robert Stein told subscribers to the First Trust newsletter. “In other words, the gain in June itself was roughly half due to government and all the upward revisions were due to the government, as well. Perhaps the worst news was a 0.3 percent decline for total private-sector hours worked.

The measure of core payrolls, excluding volatile sectors that rely on government, June accounted for 3,000 jobs.

New claims for unemployment insurance declined, 4,000 in early July to 233,000.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

More Delay, Rewriting of DOE Enforcement Standards

DOE energy rules department of energy manufactured housing
The James E Forrestal Building, Washington, D.C. offices for the U.S. Department of Energy.

The Manufactured Housing Institute, in a newsletter email to members on June 30, reported that the pending U.S. Department of Energy rules for manufactured homes would be delayed for tier 2 homes until 180 days after DOE publishes its final enforcement procedures. The standard for tier 1 homes remains unchanged at 60 days post publication.

Tier 2 homes have a greater energy efficiency standard than tier 1 homes.

Had the late change not been implemented the enforcement for tier 2 homes would have gone into effect July 1.

“MHI has been a leading voice and advocate in favor of this delay, noting the importance of the compliance date coming after the testing, compliance, and enforcement provisions are finalized” and for tier 1 compliance to come before tier 2, MHI said in its communication.

MHI praised the White House for urging action, and stated the “fundamentally flawed energy conservation standards for manufactured housing” threatened to reduce affordable housing supplies and raise housing costs for American households.

“Today’s action supports both affordable housing and American manufacturing jobs, and buys time to reevaluate the approach taken by the prior administration to energy conservation standards for manufactured housing, which were serving neither the interests of energy efficiency, nor affordable housing,” MHI stated.  “We will continue to work with the Trump administration and members of Congress on a bi-partisan basis to address the fundamental flaws in the statute and streamline confusing and duplicative regulations with the goal of reducing the costs of owning and operating a home.”


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Cavco Turns 60

cavco 60th anniversary vintage photo the fiesta early home
The Fiesta, from Cavco.

Industry Leader Celebrates Diamond Anniversary

What started as a one-man operation behind the family hardware store in Phoenix, Arizona now stands as an industry-leading manufactured housing company with a mission to help solve the housing crisis.

Where It All Began

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Al Ghelfi, the early visionary who set Cavco’s course for home sales. Photo courtesy of Cavco.

In 1965, Al Ghelfi founded Roadrunner Manufacturing, also known as Cavalier Manufacturing, and began building recreational truck campers in his father’s hardware store lumber yard. Working with a local salesman, Ghelfi soon had a steady stream of satisfied customers buying his campers. And that’s where it all began.

Cavalier Manufacturing, now Cavco Industries, was the beginning of what has become a great American success story. Cavalier, which solely produced truck campers at the time, grew steadily during the 1960s. But the gasoline scarcity and subsequent price hikes in the 1970s prompted Ghelfi to reimagine his business plan.

Americans had suddenly stopped buying truck campers when recreational car travel became more expensive, and Ghelfi knew he needed to pivot. When product demand slowed, Ghelfi’s business partner suggested they declare bankruptcy. But Ghelfi had other plans. He bought out his business partner and opted to move forward with building mobile homes — no gasoline required.

“We will be the best one-per-day mobile home builder in the world, Ghelfi was quoted as saying. “That’s all we’ll build.”

When Cavalier Manufacturing shifted from building recreational truck campers to building housing, Ghelfi rebranded Cavalier Company as Cavco Industries.

Cavco continued to flourish and broaden its market by producing manufactured homes. Ghelfi’s business was booming, and Cavco’s revenue quadrupled in the late 1970s.

executives plant yard talk black and white photo vintage cavco manufactured housing
An early image of Cavco’s executives talking outside the plant in Phoenix.

Cavco Pioneers A New Market: The Park Model Industry

Cavco has a long history of developing innovative products and close customer relationships, so it is no surprise that Cavco led the industry in the development and production of park model homes beginning in 1988.

During this era of innovation, Cavco built for the outdoor hospitality industry, supplying vacation rentals, “glamping” cabins, cottages and other specialty projects to campgrounds, RV parks and other recreational hospitality businesses.

To date, Cavco has sold thousands of park models, cabins, and cottages and was largely responsible for the park model boom that first swept Arizona in the 1990s. 

To better meet the recreational hospitality industry’s demand, in 2021 Cavco launched a new 118,000 square-foot-facility in Glendale, Arizona, specifically to their homebuyers, Cavco has become using solar power.

In 2023, Cavco partnered with a solar contractor, installing a solar array at the new Glendale park model facility to provide solar capacity to generate sustainable power. The rooftop modules and parking canopies produce approximately 60 percent of the electrical power for this temperature-controlled indoor facility.

“For our first solar project, we were looking for a way to minimize our electric costs in our first air-conditioned manufacturing facility. Solar energy is a cost-saving investment in every climate and helps us achieve our mission to build homes in a way that keeps costs low.”

— Cavco Senior Vice President
of Corporate Development Steve Like

From September 2023 to March 2025, this first project eliminated 1,400 tons of CO2 emissions, which is the equivalent of planting 27,500 trees or eliminating more than 8.5 million miles in driving a gasoline-powered car. Plans are in the works to solarize three more Cavco plants.

cavco manufactured homes international builder's show 2025 open concept multi-level deck space people sitting in sun eating drinking talking
Cavco brought out a new home at the International Builder’s Show in 2025. The indoor-outdoor appeal of the place offers multiple levels surrounded by deck space.

Cavco Partnerships, Expansion, Acquisitions

In 1996, Centex Corporation ventured into the world of manufactured and modular home building, choosing to acquire for $75 million an 80 percent ownership stake in Cavco. Seven years later, Centex exited the manufactured housing industry, and Cavco was once again an independent company, now listed on the NASDAQ.

Over the past two decades, Cavco has continued to grow to meet customer demands by hand-selecting and acquiring manufactured and modular homebuilders across the country. These acquisitions include:

• Fleetwood Homes — 2009
• Palm Harbor Homes —2011
• Chariot Eagle RV Park Models — 2015
• Fairmont Homes — 2015
• Friendship Homes — 2015
• Destiny Homes — 2019
• Commodore Homes — 2021
• Solitaire Homes — 2023

Cavco Names New President and CEO

After serving on the board of directors since 2008 and as chairman of the board in 2018 and 2019, Bill Boor became president, CEO and director of Cavco Industries in 2019. As a result of his passion for affordable housing and for the Cavco employees, his leadership systemically changed the company and impacted the industry.

As chairman of the Manufactured Housing Institute, Boor lobbies at the state and federal level for zoning changes and other affordable housing initiatives. He also testified at the House Subcommittee on Housing and Insurance, representing the industry in energy efficiency and environmental, social and governance (ESG) deliberations. Boor is committed to providing affordable, high-quality and energy-efficient homes for customers and to creating a safe, rewarding workplace for employees.

“I stepped into the CEO role of a very successful company,” Boor said. “Rather than continuing on the established path, we quickly redefined our operating philosophy, integrated our operating businesses and made an explicit strategic commitment to the development and success of our people. We’re a tighter and more aligned company with a shared vision of making an impact in affordable housing.”

It didn’t take long to see that Boor cared about more than simply growing the company’s bottom line. As an outgrowth of One Cavco — the cultural core values he introduced — this ongoing investment in Cavco’s employees led to extensive safety improvements, product innovations, and developmental programs.

Cavco initiated its Safety Now program in 2020. As a result, over the last four years, the company’s Total Recordable Injury Rate, or TRIR, has steadily improved. In 2024, 90 percent of Cavco’s manufacturing locations achieved a TRIR below the manufactured housing industry average of 7.7.

In an effort to tackle the affordable housing crisis close to home, Homes for Our Own was launched in 2022. Primarily funded through employee contributions and matching company funds, this initiative supports employees who would like to purchase their first home. The effort provides financial education that serves them for a lifetime, as well as contributing matching funds for homeownership.

Cavco also implemented Master of Craft, a structured career development plan for frontline staff that received an APEX Award by Training magazine. The award is presented to the top corporations worldwide that have set the benchmark for employee training and development.

In 2023, Cavco launched its Anthem series, the first nationally available, multi-family HUD-approved duplex homes. This product innovation marked a significant step in Cavco’s commitment to help end the affordable housing crisis. The Anthem duplex provides an affordable answer to what federal and local governments have been asking for by doubling the housing density on the same available land.

Cavco Grows Strong

With 31 production facilities at the close of 2024, the combined Cavco brand represents more than 560 years of manufactured and modular homebuilding industry experience. Additionally, the company includes 79 retail locations and employs approximately 6,200.

As the company celebrated its diamond anniversary, Cavco is introducing a new tagline — “Where Exceptional Meets Affordable.”

“In four words, the tagline resonates with customers and supports our One Cavco commitment to provide the industry’s most exceptional homes at affordable prices,” Cavco Senior Vice President of Marketing and Communications Colleen Rogers said. “Our brand represents this commitment to build homes with unmatched value — and with the exquisite finishes and family-friendly designs our customers want.

“This commitment continues to be the foundation of our success and drives us forward,” she said. 

In March 2025, Cavco aligned its extensive manufacturing brand lineup under the Cavco name, strengthening its national brand identity and recognition. This repositioning leverages the resources, experience, and vision of the Cavco brand with the unique, local expertise and reputation of the regional manufacturing facilities.

Additionally, the company is streamlining its product segmentation to maximize digital marketing effectiveness and simplify the homebuying process. Moving forward, homes will be identif ied by defined product lines rather than legacy brand names. This shift ensures prospective homebuyers, dealers, communities, and developers can more easily find the right Cavco-built affordable home that meets their needs.

“With Cavco’s growth and our focus on the customer experience, the time is right to rethink how we can improve the customer’s ability to quickly focus their home search,” Boor said. “This realignment to a single brand that focuses on product characteristics will transform how we go to market across our national manufacturing operation, leveraging our investment in digital marketing, and opening new national marketing opportunities. It’s a big win for Cavco, our retail partners, and most importantly, our homebuyers.”


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

In Difficult Labor Market, Employers Turn to Remote Staffing

woman wearing headset works at laptop computer in living room remote staffing VAs housing real estate

Virtual Assistants Among the Solution

The VA Group is representative of a small subset of potential service sector contractors available to help home sales organizations and many other critical business groups to be more productive and profitable.

Based in Las Vegas, but with a workforce from abroad, the VA Group provides virtual assistants who use AI, among many other tools, to speed up everyday workflow.

“Most of our team members are in the Philippines and South Africa, but we also have virtual assistants from Venezuela, Argentina, and many other countries,” Erika Carla, a member of the VA Group team said. “They are vetted and undergo screenings, including English proficiency tests, criminal background checks, and skill set matching.”

The benefit of a qualified VA, Carla said, is the flexibility. A VA can work during the client’s work hours for better communication, and during flex hours as needed.

Carla said entering a contract with the VA Group covers a lot of ground, but requires a 20-hour per week commitment.

“Our minimum is 20 hours a week because we give our qualified VAs job security at that rate,” she said.

Virtual assistants from the VA Group can do administrative work, including calendaring, scheduling, followups, incoming and outgoing phone calls, emails, and prioritization of tasks including internal communication, research, records maintenance, and database management.

But that’s just the starting point.

In client prospecting, a VA from the group will make as many as 300 cold calls per day, and 5,000 emails per week. The group can provide CRM database management or a dedicated campaign manager.

They also do brand strategy, design, and accounting.

VAs for Housing Professionals

Anequim has been operating in the manufactured housing industry for nearly two years now, and provides customizable workforce solutions for organizations that need a strategic partner.

“Anequim delivers fully customizable workforce solutions tailored to each client’s needs while prioritizing compliance, efficiency, and long-term growth,” Anequim CEO Gwen Aspen said.

Through an integration with Rent Manager, Anequim offers a 24/7 call center, and a back-office support team without having to commit to a full-time employee.

The company, based in Omaha, Nebraska and with a workforce largely in Mexico, provides a vetting process that puts the client in control. The workforce provides human resources, payroll, and compliance services, as well as account management with a growth mindset.

Anequim Chief Marketing Officer Nicole Zeno said their workforce is made available long-term successfully with no significant initial investments.

“Anequim’s success is tied to the ongoing success of our clients, making the partnership truly sustainable,” she said.

Rocket Station, another provider, makes available virtual assistants with a focus on housing, including in areas of property management.

Ira Gayatin, business development lead with Rocket Station, said the relationship with a client starts with interviews and several weeks of onboarding to help align the team and its tools toward the desired outcomes.

“This is where custom solutions would kick in,” Gayatin said. “Our VAs get soft skills and housing training for computer and phone work, sales, customer service, transaction coordination, and social media management.”

“As long as we can document the whole process, the VA can do it,” he said.

A client offers search qualifications — such as capability with a particular technology, years of professional experience, or by a personality trait indicator. From their immediate roster of 500 candidates, or the wider field of 1,800, Rocket Station provides three or four potential VAs for the client to meet and interview.

The business is based in Dallas and much of its workforce is in the Philippines.

A virtual assistant from Rocket Station can be hired for $13 per hour for part time, 20 hours per week, or for $11 per hour for 40 hours, including weekend hours.

There is a one-time implementation fee of $1,995.

Remote Staffing for Real Estate Investment

Gallagher and Mohan specializes in outsourcing for the real estate investment industry, with experience in the major asset classes.

“We have offices in Washington D.C., Atlanta, and New Delhi, India,” Gallagher and Mohan representative Marko Simic said. “We have 250-plus employees and work with more than 120 real estate clients across the United States and Europe.

“There are many ways we can work together,” Simic said. “Our clients use our service to scale and streamline their underwriting, asset management, investor reporting, market research, lease administrator and accounting processes.

The agency has multifamily financial analysts, asset management analysts and accountants that focus client needs. The remote staff works through Teams, for instance, and can engage with a client and their customers in support of efforts within property management software and solutions including Yardi, AppFolio, MRI, Sage, Procure, Entrata, and others.

Simic said his team has partnered with more than 100 real estate firms, including LaSalle, CBRE, Marcus & Millichap, Palatine Capital Partners, and The Milestone Group.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.

EVENTS

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Michigan Manufactured Housing Association Meets Sept. 16-18 in Mt. Pleasant

Three Days for Manufactured Housing Professionals at Soaring Eagle in Mid Michigan Soaring Eagle Casino and Resort is the venue for the 2026 Michigan Manufactured...
Manufactured Housing, Manufactured Housing Industry, MH Professionals, MHInsider

2026 RV/MH Hall of Fame Members Inducted

Annual Induction Dinner in Elkhart Honors Five MH Veterans On Monday, Aug. 17, 2026, five new members of the RV/MH Hall of Fame from the...
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2026 MH FacTOURy Summit Opens Registration

Attendee registration is now open for this year’s MH FacTOURy Summit, the annual two-day event hosted at the RV/MH Hall of Fame, from Aug....