2017 WMA Convention and Expo
Peppermill Resort Spa Casino in Reno, Nev.
Oct. 16-19, 2017
It’s a great time of year for industry professionals! We’ve been hitting the road, meeting you at industry events. We’ve been to the George Allen’s Roundtable, MHI’s Annual Awards, FMHA Association meeting in Orlando, and, of course, we’re headed to SECO in Marietta, Ga.
We like nothing better than meeting you face-to-face and getting the opportunity to shake your hand. That said, MHVillage is excited to exhibit again at the WMA Convention and Expo.
Actually, we’ve attended the Western Manufactured Housing Communities Association’s Annual Convention and Expo for years, and this has always been a fantastic event. This event is a “can’t miss” for MH professionals who do business in the Western states!
Manufactured Housing, The Biggest Little Industry in the World
Owners rely on managers to find opportunities to ensure the successful operation of their communities. Here, you will find everything for you, on a professional level. We’ll blend educational programs with entertainment and networking forums so that you’ll have all you need to succeed in this business. We will feature seminars with industry experts focused on shaping our future and our communities; sessions covering practical business issues; opportunities to network with other industry leaders, and a dynamic Expo to make your attendance worthwhile!
Of course, the convention offers a number of great seminars for community owners. It will include material on legal and management advice, park improvement strategies, and even a presentation on “What To Do in a National Disaster”.
But, the WMA Convention isn’t all work!
The WMA Convention also has a number of fun networking opportunities. There is a Golf Tournament, a Dinner Dance, and a wine-tasting reception.
So, if you would like more information on this event and details on how to register, go to www.wma.org. In addition, if you are attending, please be sure to stop by the MHVillage booth and say hello!
Nonprofit Leverages Connections to MH Leadership for Relief and Support of People Living in Poverty in Haiti and Abroad
As owners of thirteen manufactured housing communities across Illinois, Iowa and Tennessee, Katie and Ken Hauck have seen affordable housing change lives — not only for their residents, but for the people their nonprofit has helped across the world.
“We’ve been very blessed in our company,” Katie said, “And we believe in helping others become successful.”
Katie Hauck and Haitian children say ‘cheese’.
About 132 million children around the world are orphans, 61 million have no access to school, 17,000 per day die from preventable diseases, according to UNICEF. With statistics like these, it’s easy to become overwhelmed.
“It’s easy to wake up every day and forget about all of these people, these real people, living in poverty,” Katie said. “But when you talk to them one-on-one, it’s different.”
Katie described meeting an orphaned 7 year old who said she had lost all hope for the future. Later, she was able to attend boarding school, thanks to MHGives.
This hits home for the Haucks, parents to nine children, three of them age seven. “Kids shouldn’t feel hopeless,” said Katie. “They should be wondering what dress they’re going to wear or who they’re going to play football with later today.”
Education, Job Training, Housing, Shoes, Backpacks & Smiles from MHGives
Two and a half years ago, this belief led them to seek sustainable solutions for people living in poverty, and MHGives was born. Built on the intersection of housing, business and family, MHGives hopes to eliminate situations that cause people to need charity in the first place.
During the past two years, MHGives has partnered with Lifesong for Orphans to a build an orphanage in Haiti. This past year, they opened a boarding school. To do so, the Haucks combine the brainpower of their supporters — many from the MH industry.
The Haucks believe change begins when people living in poverty can access housing and the skills needed for employment. Often, families have no job prospects, forcing them to drop kids off at orphanages.
Many nonprofits sponsor a child, but MHGives and Lifesong provide sponsorships for the head of a household, often a father. Doing so provides him with a job and trade. This enables him to fill the gaps and give his children a home and education with his own money.
Katie describes MHGives as a “charity from” instead of a “charity for” the MH business.
“We want to make sure we are doing something that doesn’t benefit us in return,” she explained. “We aren’t trying to sell our homes and communities.”
What a Supporter Says about MHGives
On a bus ride to a Haitian village, Ken and Katie Hauck sit front right.
Chris San Jose, a supporter of MHGives who works on the finance side of the MH business, recently went on a weekend “vision trip” to Haiti to check out the program’s progress.
Americans often are eager to serve by going on trips, spending thousands on travel in order to build a school or orphanage themselves. However, the Haucks make it a priority to employ locals in their building projects.
Supporters instead have the chance to travel on weekend trips to see, touch and hear what their money has done. They often then take what they’ve learned and return to the U.S. with problems to solve and ideas for how to do so.
San Jose described visiting a village of houses and meeting the people residing there.
Before MHGives, they had squatted on the land, without proper housing. For him, the trip was a huge reminder of how people need affordable housing around the world.
“We’re blessed in our country that affordable housing is still in nice, comfortable homes,” he said. “We forget that in some places, if people aren’t building concrete homes for them, they’re making them out of tin and sheets and trash bags, and sleeping on the floor.”
He was encouraged to know how efficiently the Haucks allocate funds for the cause. “They don’t just throw money at these problems, but are searching for sustainable solutions,” he said.
Training & Skills for Success
A few members of this Haitian village have learned trades and begun micro-businesses, such as raising goats and growing plantains. The community isn’t quite self-sustaining yet, according to Katie, and MHGives likely will spend another year in service there. But the project is well on its way.
San Jose was impressed with the collaboration among the people on his trip. He brought economic knowledge, the former CEO of Butterball brought food preparation expertise and an executive at Verizon brought ideas for helping the village and its people establish better communication.
The nonprofit’s partnership with Lifesong, which has its a 501(c)3 status, has enabled MHGives to donate 100 percent of their proceeds directly to programs, instead of to covering salaries and other administrative costs.
MHGives Provides for Hondurans Living in Poverty
In 2015, the organization’s first year, they raised funds to build four homes for widows and children in Honduras.
When they began MHGives, Katie was encouraged by the willingness of those in the industry to help.
“A lot of people were so excited and jumped on board right away,” she said.
Ever since, they’ve presented at nearly every national manufactured housing show.
Katie’s husband Ken has been in the business for 26 years, and both believe in having close relationships with other leaders in the industry.
At their business, Hauck Homes, Ken and Katie involve residents in the nonprofit efforts. A percentage of a home sale provides for a second home for someone living in poverty in another country. The Haucks readily suggest that other community owners get involved in this way, as well, by donating on behalf of their residents.
“It helps your customers feel involved and helps the company get involved,” Katie said.
In the coming years, once MHGives feels the Haitian village is self-sustaining, the organization likely will support another Lifesong project, perhaps in Zambia or the Ukraine.
Five Annual Manufactured Housing Institute Awards Bestowed on Members Who Have Performed as Industry Leaders
ORLANDO, Fla., Sept. 27, 2017 — The Manufactured Housing Institute honored five individuals for their outstanding achievements, dedication and service to the industry. MHI announced the honors during its Sept. 18 Annual Meeting in Orlando.
MHI Chairman’s Award
Don Westphal, Principal of Don Westphal Associates — In over fifty years of work designing manufactured home communities, RV resorts, and subdivisions, he has participated in the planning of more than 400,000 individual lots in nearly 500 communities. A testament to his work, seven communities that he planned have been recognized with Land-Lease Community of the Year Awards at the MHI National Manufactured Housing Congress & Expo. In 2006, he was inducted into the Manufacturing Housing and Recreational Vehicle Hall of Fame.
Westphal created the MHI Developer Seminars which resulted in many new developments utilizing HUD-Code and modular homes and would not have been possible without his initiative and participation. He also has co-authored two books for MHI that are sold through MHI’s online bookstore – Navigating the Manufactured Housing Zoning Process and Renewing your Manufactured Home Community.
He has served on the MHI Board of Directors through his leadership positions as Vice Chairman and Chairman of the MHI Suppliers Division and Chairman of the Manufactured Housing Educational Institute. He has represented the Michigan Manufactured Housing Association on the board of governors of the MHI National Communities Council and the Federated States Division, served as Chairman of MHI’s Site Development Committee and Co-chaired MHI’s Urban Demonstration Project.
Frank Walter Standards Award
John Weldy, Director of Engineering for Clayton Homes — Weldy received the award selected by the MHI Technical Activities Committee to recognize one individual from an MHI-member company for their dedication in advancing the professionalism of the federal Manufactured Home Construction and Safety Standards and the industry.
Weldy has more than 22 years of experience working in the manufactured housing industry. He is a registered professional engineer in 39 states and holds the International Code Council certifications for residential inspection for all disciplines.
By sharing insights and experience, he has helped guide MHI’s and the industry’s regulatory initiatives. He is a member of HUD’s Manufactured Housing Consensus
Committee where he has served as Chairman of the Technical Systems subcommittee and provides the industry with excellent representation in this important component of the regulatory system.
State Association Executive of the Year Award
Betty Whittaker, executive director of the Kentucky Manufactured Housing Institute — This is a peer award from the manufactured housing state association executives. Whittaker, a 20 plus year industry veteran, worked tirelessly this year on one of her most challenging issues: the passage of a bill that allows a home to be severed from the land and then get a new title to the home. This new law became effective in July 2017. She was up against 120 County Clerks who opposed the bill. She also worked with the Governor’s office and other groups to tirelessly lobby for sales tax reform for manufactured housing and to change regulations to eliminate water testing requirements for communities that sub-meter. She continues to keep these topics on their radar screen and has proven to be a great source for the Governor in drafting updates to state manufactured housing regulations.
The AMHA created a video series to educate consumers and dispel myths, misconceptions and stereotypes about today’s modern manufactured homes. They held focus groups to identify concerns potential homebuyers had about the quality, value and safety of manufactured homes. AMHA took those insights and addressed them in videos highlighting construction standards and techniques, enhanced affordability due to bulk purchases of building materials, and the advantages of a controlled factory environment, as well as recent improvements in safety and durability. Association member manufacturers provided video and photos reducing the overall production costs for the project. Since completing the series last fall, the videos have been viewed on the association’s Website more than 22,000 times.
Totaro Award
Dick Ernst, President of Financial Marketing Associates — MHI’s Financial Services Division created this award to recognize outstanding individual accomplishment, lifetime support and outstanding contributions to the manufactured housing financial services industry. It is named for Richard “Dick” Totaro, who was a driving force behind the creation of the MHI Financial Services Division. Totaro worked tirelessly, acting in the best interest of the industry.
Ernst has dedicated his entire career to the manufactured housing financial services industry. He’s had a consulting firm for 34 years, which specializes in factory-built housing finance and regulatory matters.
Ernst is regarded as one of the most knowledgeable individuals in the industry about the Dodd-Frank Act and the Consumer Financial Protection Bureau’s (CFPB’s) regulations regarding consumer financing for manufactured homes, and the GSE’s Duty to Serve requirements related to chattel lending. He attended numerous meetings with FHFA, participated in FHFA’s listening sessions, and served as a critical resource to Fannie Mae, Freddie Mac, and FHFA in advancing MHI’s efforts. He’s also led MHI’s efforts to improve lenders’ ability to access and participate in both the FHA Title I and Title II Loan Insurance programs for manufactured housing.
In addition, he has worked to help ensure manufactured housing is a part of Administration and Congressional discussions about improving access to credit for affordable housing.
Ernst has also held several roles at MHI including serving three terms as Chairman of the MHI Financial Services Division, two terms as Treasurer of MHI, 19 years on the MHI Board of Directors and Chairman of the Government Relations Committee.
MHI is the only national trade organization representing all segments of the factory-built housing industry. MHI members include home builders, lenders, home retailers, community owners and managers, suppliers and 50-affiliated state organizations.
The Louisville Manufactured Housing Show, held Jan. 17-19, has issued a warning to attendees and potential attendees that a possible fraudulent scam has been uncovered involving an individual or individuals calling to offer assistance with hotel reservations.
The Louisville Show 2018 has no agreements with providers for this service, and is not making calls to registered or likely attendees about room reservations. Below is a portion of the statement released by the Louisville Convention & Visitors Bureau.
The caller or callers have acted “as a ‘Hotel provider for our show’,” according to a statement by Show organizers. “They are contacting individuals in the Louisville Manufactured Housing Show community, soliciting ‘business’. Specifically, they will offer to make hotel reservations within the Louisville Manufactured Housing Show room block at the Louisville Manufactured Housing Show rate on your behalf, and they may also misrepresent that they are calling from the HOTEL.
The Louisville Manufactured Housing Show is not utilizing the services of any housing service reservations for the Louisville Manufactured Housing Show”.
Hotel reservations in relation to The Louisville Show should be initiated by the card holder/attendee and those reservations should be made directly with the hotel.
The Louisville Convention & Visitors Bureau stated similar hotel reservation scams have been perpetrated in relation to other conventions or industry gatherings in the city as well.
Any questions or concerns about this unfortunate development should be directed toward The Louisville Show organizers by contacting them through the website or calling (770) 587-3350.
The Louisville Show 2018 organizers offer apologies for those who must now concern themselves with the possibility of a scam related to the Show’s lodging.
As the nation’s largest provider of non-subsidized affordable housing, manufactured home communities deal with fair housing laws and issues on a daily basis.
Community owners and managers must consider the impact of the Fair Housing Act in nearly every interaction with their tenants. This is the case with proper screening of prospective tenants to considering requests for that allow emotional support animals.
However, housing providers are not the only ones that must abide by the Fair Housing Act. Cities and Counties must consider how their ordinances and actions — especially land-use planning laws — impact protected classes.
The Fair Housing Act makes it illegal to discriminate in any type of housing based on:
Race
Color
Religion
Sex
National origin
Disability
or familial status
In summary, these groups often are referred to as “protected classes”.
Fair Housing Laws Tested
In May, the United States Supreme Court issued a ruling that cities and counties were legally responsible for making sure their ordinances and enforcement actions did not have a discriminatory impact on “protected classes” of people.
The very first case filed after the Supreme Court decision involved a manufactured home community in Richmond, Va.
The allegation was that the government was using selective enforcement of certain ordinances against a community that was largely occupied by minorities. The case ended up settling in favor of the community and its residents.
MHI is tracking several cases that HUD has determined a government ordinance or action has had a disparate impact on protected classes.
Additionally, MHI has been assisting several states in developing cases for HUD to consider.
Therefore, if you believe residents of your MH community have been discriminated against by the ordinances or actions of a local government, contact your state association executive director.
MHI will work to see if there is a basis for filing a complaint with HUD for fair housing discrimination.
Editor’s note: MHVillage and the Manufactured Housing Institute have agreed to partner on fair housing initiatives, and as part of that agreement, MHVillage will publish the MHI monthly newsletters on the topic with this blog as well as its consumer blog www.MHVillager.com.
We all know response time is crucial when it comes to sales. We also know that home sales, specifically, require customers be responded to in the most efficient and timely manner. Which is why we have developed the MHVfastLead.
This features allows you to receive a text notification from MHVillage, every time we email you a lead on your listings.
What is the importance of responding quickly to a lead?
“Salespeople have 100 times greater chance of making a successful contact with a lead within five minutes of an inquiry, as opposed to 30 minutes.”
One of the benefits of online marketing is its immediate gratification factor. This means consumers are used to shopping, making contact and hopefully receiving a response in record time.
While this is great for the consumers, this can prove to be difficult for home sellers. We recognize the difficulty of responding to customers while working in the field or giving a tour of a home. This feature is an efficient way to be be notified of a lead, so you can respond to them as quickly as possible.
The MHVfastLead also is customizable!
While we understand notifications are helpful, you may only want to receive those during your designated business hours.
With this in mind we give you the tools to set days and times that you will receive the text notifications.
On the days and times you are not receiving the notifications to your phone, you will continue to receive those leads via email, just without the text notification.
How can I try this feature?
Start by logging into your account and from your account page select he “Update Your Account Information” option. Below your account information you will see the date/time options and checkbox to start receiving the MHVfastLead text notifications.
If you have any questions about this features please contact our customer service!
Does your company have its own website? If you’re not linking that website from MHVillage, you’re missing a great marketing opportunity – and a powerful tool for your own website.
Here’s what makes a link so powerful.
We are talking about sending a stream of people who are currently planning on buying a manufactured home directly to your site. Not only that, but adding a link will help buyers using Google and other search engines to find your site.
This is a very important piece of advertising!
Here are a few things to know:
Information sources home buyers use in the home search
Every home you sell can have a link to your website. Our Premium level ($9.95 per home/per month) has a field to add that link. A Premium listing also comes with a number of additional features like unlimited photos and the ability to link to a virtual tour. Use this function, and get four times the views compared with a Basic listings.
Seller Tip: Instead of just adding a link to your homepage, consider linking to a page within your site that motivates a seller to action. Consider a pre-application page or a page to set up an appointment to view your homes or community. Or take an idea from the Real Estate world and encourage buyers to sign up for a regularly emailed list of your new homes.
Community
Put a link on your Showcased community. Showcase communities are $34.95 a month. Like Premium listings, the Showcase feature comes with many added benefits – unlimited home photos, better search placement, and more fields for information. However, there is one other big advantage to a link on your Community page: it is “permanent”. Now, that doesn’t mean you can’t change it – like everything on MHVillage, you can upgrade or downgrade at will and edit your link address at any time.
This biggest reasons to put your link on MHVillage is something we haven’t even talked about yet: SEO.
What is SEO?
Search engine optimization (SEO) is the process of improving the visibility of a website or page in a search engine’s organic search results. In general, the higher the rank on the search results, the more visitors and potential buyers will see what you offer.
There is a lot to SEO, more than we have time for in this article, but one of the techniques for improving where your site appears is having links from other relevant pages to yours.
If you want, think of pages like balloons. The more balloons you link together, the higher they can go. However, you don’t always need a lot of little balloons – sometimes all you need is one big one. That’s where MHVillage comes in. Our site gets more than 60,000 visitors on average each day.
Sales Center
Not too long ago I wrote an article, on how to write a great caption line, one that will motivate buyers to take action!
Find the Path to Success at The Louisville Show 2018
One of the most critical elements to getting the “jump” on competition is being ready and fully prepared for the opportunity.
Fortunately, there’s a unique and accessible forum to gather opportunities and combine them with timely insights to create the ultimate successful business strategy.
For more than 50 years, the annual show brings out an array of new home designs, the latest in technology, the best in suppliers’ offerings and a look at all the newest amenities and system-built options the industry offers. There is a wealth of information in one place.
Build the blueprint to success at the 2018 Louisville Show Jan. 17-19
Last year’s show attracted 1,922 builders/developers, retailers, community owners/operators, and installers representing 749 different companies. Exhibitors were pleased with attendance and traffic flow.
Consultant Ken Rishel, seminar program organizer, provides a sneak peek of the developing program. Areas of interest include a presentation by community owner and industry leader George Allen on “How to Buy Homes at The Louisville Show”, a section from Consultant Ken Corbin on how to conduct homes sales, and topics around financing customer homes by Dick Ernst, president of Financial Marketing Consultants.
The Louisville Show will release a formal SEMINAR SCHEDULE later this month.
By coming to Louisville, participants can assemble the components of a plan to help situate them as an industry leader in the Midwest and beyond.
“When you exhibit at Louisville, you will give buyers the luxury of an actual walk-through of your home, service or product in a unique, hands-on environment,” Show Producer Dennis Hill said. “You will be able to relate to your customer base, better understand their needs, and be able to answer questions on the spot.”
Service companies and suppliers at Louisville will number in the hundreds. Supplier exhibitors, crucial to our industry, provide vital services and products. The newest technology, products and services will be shows in the exhibitor showcase.
Louisville is sold out of original service and supplier booth spaces
Held at the Kentucky Exposition Center, more than 57 model homes will be on display, along with an expanded offering of industry seminars, and more than ample time to network with industry contacts and friends.
The Crowne Plaza Hotel will again serve as the Show Headquarters. The Crowne Plaza is across the street from the Kentucky Exposition Center. It is a mere three minutes from the Louisville Airport.
The Louisville Show takes advantage of a critical time in the manufactured housing industry calendar, as builder/developer groups, retailers, community owners/operators and installers want to place orders and have inventory delivered in time for the early selling season.
The Louisville Show once again will use QMS of Alpharetta, Ga., to facilitate its online registration system. Their weblink service provides fast and efficient registration both before and during the show.
The show schedule allows everyone the time to investigate and compare competing manufacturers and supplier exhibitors.
The Louisville Show Hours: Wednesday, Jan. 17 Exhibits Open 9 a.m. – 5:30 p.m.
Thursday, Jan. 18 Exhibits Open 9 a.m. – 5:30 p.m.
Friday, Jan. 19 Exhibits Open 9 a.m. – Noon
For more information on the 2018 Louisville Manufactured Housing Show, contact:
Dennis J. Hill Show Coordinator (770) 587-3350 showways(at)bellsouth.net
2017 Southeast Community Owners Symposium in Atlanta/Marietta Boasts Deep, Diverse Agenda
The Countdown to SECO 17 is on, with less than one month before the meet-up of more than 350 small to midsize community owners at what has become the region’s premiere manufactured housing industry conference.
SECO’s agenda is deep and diverse in topics aimed at helping to fill vacant sites, manage communities more efficiently and add revenue to the bottom line.
Programmers for SECO have organized more than a dozen presentations from noted industry professionals speaking on their individual areas of expertise. The discussions include the following:
Consultant Ken Corbin on “Selling Homes & Filling Spaces”
Chris Nicely, CEO of Next Step on “Pre-Purchase Counseling of Homebuyers”
Luminary George Allen’s ever-popular “Status of the Industry”
Financial Planner Brett Danko on “Everything You Always Wanted to Know About the Federal Reserve (But Were Afraid to Ask)”
MHVillage’s very own Darren Krolewski on “Selling CSH Homes via Internet Marketing”
Veteran Community Owner Michael Power on “How You Can Fill Four to Seven Community Owned Homes per Month, Each and Every Month, No Matter How Soft the Market”
Mogul Jefferson Lilly on “Non-standard ways to improve LLC Cash Flow and Value”
Join us, MHVillage/Datacomp, a Platinum Sponsor of SECO17, next month in Marietta!
Time is running out to register for Pre-SECO sessions, a bonus day on Oct. 10 that is certain to get the juices flowing. The extra day includes information, presentation and discussion by Rent Manager on its Basic & Advanced products, a talk on Internet Marketing with Dawn Highhouse, Director of Digital Marketing for MHVillage, and a presentation on Lease-Option Seller-Financing by Pentagon Properties President and SECO co-founder Spencer Roane.
SECO presents material of great value, and also provides unparalleled networking opportunities, and five new Community Series Homes attendees can tour. And, don’t miss the opportunity to win one of those homes for your community, or the estimated $35,000 value of the home, in the SECO 17 Community Series Home raffle.
Today we are going to highlight a special feature on MHVillage home listings. In fact, the importance of this feature is sometimes overlooked. Today we will discuss Caption Lines. We’ve written about them before, and once again wanted to point out this marketing tool.
Caption Lines are one extra line of text that appears in the search results on Featured or Premium MHVillage listings. This line of text appears in the search results, along with the thumbnail photo and basic information about a home. Of course, you have the Description section of a listing for details about the home. Caption Lines are just a snippet of text, designed to grab the buyer’s attention and encourage them to read more.
The Caption Line is the text in red, “GREAT LOCATION ACROSS FROM THE CLUBHOUSE.” Every Featured or Premium listing will let you add this custom text. It is important to realize that this text can be a powerful tool. This is your opportunity to specifically highlight something about the home that would catch a buyer’s attention.
Here are some additional examples of Caption Lines:
Notice that the first and second home listings have Caption Lines, while the third does not. The first two expressly point out information to the buyer. In one case, the home seller is letting the potential buyer know this home is furnished. (That could be a special draw to vacationers, for example.) The second home listing makes sure to highlight the lower price and the location of the home. In other words, these two listings are calling out important information.
On the contrary, the third home listings is missing a Caption Line. Even though it is an option with their marketing package, they chose not to use it. We would consider this a missed marketing opportunity.
How to Write Great Caption Lines
The first thing to remember is that facts are not important with this tag line – you want EMOTION. Look at the following three ideas:
Pristine view of Mt. Rainier
Waterfront property with excellent bass fishing
Remodeled kitchen with top-quality cabinets
Each caption sparks interest and invites the home buyer to learn more.
As can be seen, Caption Lines are a fantastic sales tool. From time to time, however, we occasionally see sellers duplicate the home information in their Caption Line. Here is an example:
The Caption Line simply states the name of community – as you can see, that is already on the home listing. A better use of this space would be to highlight something specific in order to encourage a buyer to click on the listing and learn more.
As shown above, a properly written Caption Line can be a powerful tool.
Please note that URLs, (i.e. website addresses,) email addresses, and phone numbers are NOT allowed in the listing caption, and will be removed. (There are other fields available for you to enter this information.)
In short, when listing your manufactured and mobile homes on MHVillage, you need to be using this feature. Questions? Contact the Customer Service Team – we are here to help!
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