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University Conducts Research to Measure Effects of the FORTIFIED® Standard on Manufactured Homes

Researchers from Louisiana State University and the LSU AgCenter in Baton Rouge are exploring strategies to make resilient homes more affordable for Louisiana residents in a project funded by the U.S. Department of Housing  and Urban Development.

The effort — using the previously established FORTIFIED® building standard — is led by a cross-campus, collaborative team of professors from industrial engineering, biological and agricultural engineering, and oceanography and coastal sciences. The goal is to collaborate with industry professionals to identify pathways and limitations to incorporating the standard and elevation criteria into  the manufactured housing market.

“These homes help meet the need for affordable and resilient housing in underserved communities across Louisiana,” LaHouse Research and Education Center Assistant Director of Research Bin Mostafiz said. “This project will help low-resource and underserved communities with sustainability, housing, and emergency recovery.”

The Louisiana State Hazard Mitigation Plan found that natural hazards will cost the state $50 billion by 2050, with wind and flood hazards making up the majority of this cost. As severe weather raises home insurance costs and disrupts local economies, the need for cost-effective and resilient strategies in Louisiana is pressing.

One of the biggest barriers to homeowners incorporating more resilient features is the initial cost, but manufactured homes can reduce these costs without sacrificing safety.

FORTIFIED, a voluntary, code-plus building standard developed by the Insurance Institute for Business and Home Safety, has been rigorously tested and is shown to reduce damage from high speed winds, as well as wind-driven rain and hail. Additionally, opting to build to the FORTIFIED standard can reduce a homeowner’s wind insurance  premium by more than 50 percent.

Elements of the FORTIFIED Roof

Stronger Edges

Roof damage often begins when wind gets underneath the roof edge and rips it away from the home. To help protect this vulnerable area, FORTIFIED requires specific materials and installation methods “including a wider drip edge and a fully adhered starter strip, that when used  together create a stronger system.”

Sealed Roof Deck

If wind rips off a roof covering, whether it’s shingles, metal panels, or tiles, the home is exposed to wind and water. FORTIFIED requires roof decks to be sealed  to prevent this type of damage.

Better Attachment

Rather than common smooth nails, FORTIFIED requires ring-shank nails, installed in an enhanced pattern, to help keep a roof deck attached to the home in high winds. The use of ring-shank nails “nearly doubles the strength of your roof against the forces of winds.”

Impact-Resistant Shingles

The FORTIFIED standard provides a Hail Supplement for homeowners in hail-prone areas. Shingles must score Good or Excellent on the IBHS Hail Impact Ratings, which outperform standard Class 4 shingles when tested against realistic hailstones and will better protect a home from hail up to two inches in diameter.

The Silver standard adopts the roofing standard and adds structural integrity qualities to damage prone areas of a home, including chimneys, gables, other attached structures, and garage doors. The Gold standard provides the previously mentioned standards and requires an engineered continuous load path that is specific to an individual home. The load path ensures the roof is properly affixed to walls, and that weight on the walls is spread across the structure, with walls properly affixed to the foundation.

Research conducted at the LSU AgCenter LaHouse Research and Education Center has shown that implementing strategies from the FORTIFIED roof requirements reduced wind loss by up to 38 percent. FORTIFIED Silver standard elements decreased wind loss by up to 73 percent, and the FORTIFIED Gold standard reduced loss  due to high wind by up to 80 percent.

This research will also look at reducing flood hazards for homeowners. Freeboard, additional elevation above the base flood elevation has been proven to reduce flood risk. Previous research from the LSU AgCenter found that raising a home two feet above the 100-year flood elevation level can reduce flood risk by 99 percent.

The overall goal of this project is to increase resilience of communities while maintaining lower costs for homeowners. In order to achieve this goal, the researchers have four main priorities. First, they will conduct research on trends and benefits of FORTIFIED and elevated homes in the manufactured housing market. Additionally, they will examine barriers and areas for improvement in the manufactured home supply chain as well as differences in life cycle costs between off-site versus on-site FORTIFIED and elevated manufactured homes. Lastly, the researchers will establish protocols to measure operational and cost efficiency.

“The project’s findings and tools can serve as a valuable resource for HUD researchers, policymakers and government officials, and industry partners, including construction professionals, guiding them toward the adoption of resilient construction practices,” LSU Industrial Engineering professor and project leader Isabelina Nahmens said.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top place to buy, sell, or rent a mobile or manufactured home.

Industry Veteran Honors the Work of Women in Manufactured Housing

barry cole accolades group shot 2024

In his invitation to the inaugural Cole Accolades Ceremonial, founder Barry Cole, a long-time community owner and insurance provider, acknowledged the “hundreds of luncheons” he’s had mainly with his male colleagues in the industry.

“Now I want to personally thank you and express to you how much you all mean to me, and especially what you all have meant to the MH industry,” Cole stated. “Recognition is deserving.”

On June 21, about two dozen women gathered at noon at the Park Club in Costa Mesa, Calif., to be honored for their years of dedicated service.

“You are among the many important achievers in the manufactured housing industry who I have either known and admired for a long time or who have helped me so much in the short time that you are invited to a special VIP luncheon,” Cole said in welcoming guests.

Festivities began with a champagne and tea mingle, followed by introductions of the approximately 30 professionals. Several of the honorees had prior engagements and were unable to attend, but all were honored.

After the introductions, a lunch and dessert was served. Cole also provided the honorees with a personalized gift, an inscribed silver serving tray. The appreciation for the recognition, the event, and the gift was apparent.

“I am proud to stand among outstanding women recognized for their achievements in manufactured housing,” Sherrie Clevenger, who works for Zywave, said of the honor. “It was a truly inspiring event celebrating important achievers and leadership in our industry.

Inaugural Honorees at Cole Accolades Ceremonial 

Elvia Alaniz, American Modern
Elizabeth Alex, Monarch Home Sales
Debbie Baldwin, retired Golden West Realty
Suzie Beed, retired finance
Cheryl Bohrer, U.S. Financial
Sherrie Clevenger, Zywave
Donna Cole, partner
Natalie Costaglio, Mobile Community Management
Debbie Custance, retired finance
Vicky Derieg, CMHE
Sheila Dey, retired WMA
Peggy Domasin, retired NU Trend Homes
Lauren Fischer, Fischer Investment Group (not in attendance)
Heidi Franzoni, Family Homes
Lesli Gooch, MHI (not in attendance)
Shela Holley, Triad Financial
Maria Horton, Newport Pacific
Joan Karsten, Golden West Realty (not in attendance)
Connie Lamphere, retired CMHI (not in attendance)
Kim Lear, retired CMHI (not in attendance)
Cindi Lilly, Santiago Financial
Sandi Marple, Claraben Homes (not in attendance)
Aimee Molsberry, Santiago Communities
Deann Pancheri, community owner (not in attendance)
Vicki Postolka, retired finance
Jamie Perez, CMHI (not in attendance)
Eva Raleigh, Lake Park Communities (not in attendance)
Belen Ramirez, Express Escrow
Regina Sanchez, WMA (not in attendance)
Margie Shook,  retailer
Laura Slobojan, Star Communities
Cindy Su, Advantage Homes
Vickie Talley, Talley & Assoc./MHET
Jana Tobey, U.S. Financial (not in attendance)


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Advanced Technologies to Simplify Water Submetering in Manufactured Housing Communities

water in light bulb idea advanced tech in water submetering

By Justin Schmid

Water submetering for manufactured housing communities is increasingly important for fair cost recovery, leak detection, and conservation. A relative newcomer to the space is working on ways with innovative technology to transform the water submetering market.

Innovative Solutions for an Age-Old Challenge

Led by a seasoned team from the IoT (Internet of Things) space, Dune is solving traditional water submetering challenges with a new, disruptive approach. Patented technology accurately measures flow without any direct contact with water, eliminating the need for pipe-cutting or even shutting off the water supply in most cases. The non-intrusive approach eliminates the need for plumbers or highly-skilled labor, lowering property owner risk and reducing installation cost and tenant disruption.

Where traditional inline submeters have mechanical components that water flows through, the Dune solution is completely solid-state with no moving parts to wear out, making them immune to extreme weather damage.

Connected IoT Solution

From inception five years ago, Dune created an IoT-based solution where each meter connects directly to its cloud-based platform via cellular networks.  Meters are read remotely and usage data can be integrated with a third-party platform to further simplify monthly billing for tenants.

“Property owners and managers can monitor water usage data from anywhere,” said Dune founder and CEO Garo Sarkissian said. “This level of monitoring and control represents a significant advancement over traditional water submetering methods, which often rely on manual readings and can be prone to delays and inaccuracies.”

Leveraging machine learning to analyze usage patterns, the solution has advanced leak detection capabilities that can quickly identify problems, isolate the  issue, and alert the property owner, manager, or any designated person when water-use anomalies appear.

The real-time detection picks up subtle use-cases in water patterns much in the same way a human ear can tell the difference between kitchen appliances and potential water problems.

“With advanced analytics, we are often able to isolate and identify the source of a leak,” Bruce Buchan, Dune’s co-founder and head of product and engineering, said.  “For example, a leaking toilet has a distinctive data signature that differs from a ruptured pipe or other water-using appliance anomalies.”

This real-time data also provides a way to proactively maintain a community. Property managers can address potential issues before they escalate, reducing the likelihood of significant water damage and the associated costs, which may even be leveraged to lower insurance premiums.

Continuous Innovation

Dune recently improved its submeter design, further simplifying installation, expanding compatibility, and enhancing durability. Additionally, with more processing power and integrated sensors, the solution offers new features and capabilities sought by the market.

The new streamlined enclosure includes an integrated clamp with an additional tamper-proof mechanism that enhances security.

“The new integrated clamping mechanism is ground-breaking,” Buchan said. “It literally makes installation a snap.”

Further optimized for long-term durability and harsh outdoor environments, the new package boasts a rigorous IP-67 rating.  This standard validates the design has a high degree of immunity from both dust and moisture ingress, which provides more options for installation, even below grade.

With enhancements to its patented water flow sensing technology, compatibility has been expanded enabling a single submeter variant to work across a broader range of pipe sizes and types. Coupled with more processing power and optimized battery management, the new submeter is designed for expanded functionality and an even longer service life.

“Dune has always relied on its customers for inspiration,” Sarkissian added. “For example, even though our meter is not susceptible to freezing, we added a temperature sensing feature that can alert residents, property owners, and managers when pipes become dangerously cold. With advanced leak detection, we will quickly catch a pipe bursting but it’s a lot better for everyone if an issue can be avoided altogether.”

The Right Time for Water Submetering

Increasing water costs and the growing emphasis on water conservation are driving demand for advanced submetering solutions.  As utilities and local governments continue to introduce measures and incentives to reduce water use, the adoption of innovative solutions is only going to increase.  Driven by leak detection and real-time alerting requirements, some municipalities already offer rebates specifically for technologies that reduce water use and waste, which can significantly offset the initial cost for deploying qualified solutions.


Justin Schmid is the executive vice president and COO for Dune. He has 30-plus years of experience in technology and the wireless IoT space. As a leader at companies of various scale, Schmid has been instrumental in significant business growth and corporate transformations.  He has run businesses with complete P&L responsibilities at multiple public companies and has deep domain-area experience in sales, marketing, business development, product management, customer success management, and operations.  Schmid holds a B.S. degree in electrical engineering from U.C. Santa Barbara.

Beyond Sales — The Art of Being a Professional Housing Consultant

manufactured housing sales team professional sales consultant home sales

‘Embrace the mantle of professionalism and redefine the standard of excellence’

By César Mascorro, Jr

We’ve all been there – that dreaded moment when a simple shopping excursion turns into a high-pressure sales pitch, leaving us feeling manipulated and dissatisfied. Whether it’s a pushy car salesman or an overly assertive retail associate, encountering a self-serving salesperson can quickly sour the entire shopping experience. In the housing industry, where major investments and life-changing decisions are being considered, the stakes are even higher. That’s why the distinction between a professional housing consultant and a run-of-the-mill salesperson is more crucial than ever.

In the dynamic landscape of the manufactured housing industry, the role of a housing consultant extends far beyond merely closing deals. To truly excel in this field, one must embrace the mantle of a professional consultant, dedicated to fostering trust, empathy, and long-term relationships with clients. In this article, we delve into six key steps that take us on the transformative journey from salesperson to consultant, exploring how a commitment to trust, empathy, and integrity can redefine the client experience and elevate the standards of professionalism in the housing industry.

1. Cultivating Trust and Empathy

A professional housing consultant understands that building trust is paramount in establishing lasting relationships with clients. This goes beyond simply pitching a home; it involves actively listening to clients’ needs, concerns, and aspirations. By demonstrating genuine empathy and understanding, consultants can build connections based on mutual respect and trust, laying the foundation for fruitful partnerships.

2. Commitment to Continuous Improvement

In an ever-evolving industry with the housing market being what it is, complacency is the enemy of progress. A professional housing consultant is committed to continuous improvement, constantly seeking ways to enhance their knowledge, skills, and expertise. This may involve staying informed of industry trends, participating in training programs, or seeking mentorship opportunities. By investing in personal and professional growth, consultants not only elevate their own capabilities but also enhance the value they bring to clients and the company alike.

By prioritizing client satisfaction and well-being, consultants foster trust and loyalty, paving the way for long-term success.

3. Prioritizing Client Needs

While closing sales is undoubtedly important, a professional housing consultant places equal emphasis on serving the best interests of their clients. This means taking the time to understand clients’ unique circumstances, preferences, and financial constraints. Consultants should offer personalized solutions tailored to meet clients’ specific needs, even if it means steering away from a particular home or deal if it’s not in the best interest of the client. By prioritizing client satisfaction and well-being, consultants foster trust and loyalty, paving the way for long-term success.

4. Integrity and Transparency

Professionalism in the housing industry is synonymous with integrity and transparency. Consultants must conduct themselves with honesty, integrity, and transparency at all times, adhering to ethical standards and industry regulations. This includes providing accurate information, disclosing relevant details, and managing expectations realistically. By upholding these principles, consultants not only earn the trust of clients but also safeguard the reputation of the company they represent.

5. Balancing Client and Company Interests

While serving clients’ needs is huge, a professional housing consultant must also balance these interests with those of the company. This requires striking a delicate balance between achieving sales targets and acting in the best interest of clients. Consultants should seek win-win solutions that benefit both parties, fostering a mutually beneficial relationship built on trust and transparency. By aligning client satisfaction with company goals, consultants contribute to the overall success and reputation of the organization. We will definitely dive more into how to accomplish this in a future article.

6. Embracing the Role of Advisor

Ultimately, a professional housing consultant transcends the role of a mere salesperson to become a trusted advisor and advocate for their clients. This means offering valuable insights, guidance, and support throughout the home buying process, from initial consultation to post-sale service. Consultants should empower clients to make informed decisions by providing comprehensive information, addressing concerns, and offering expert advice. By assuming this advisory role, consultants become indispensable partners in their clients’ journey toward homeownership.

Overall, the transition from a salesperson to a professional housing consultant requires a mindset shift toward enhancing the customer buying experience by building trust, prioritizing client needs, and committing to continuous improvement. By embodying qualities such as integrity, empathy, and transparency, consultants elevate their role from transactional to transformational, fostering long-term relationships and driving sustainable success for both clients and the company. It’s time to embrace the mantle of professionalism and redefine the standard of excellence in the manufactured housing industry sales culture.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top place to buy, sell, or rent a manufactured or mobile home.

Yes’ Newest Community Has Summer Opening

manufactured home community pool new dwelling at new braunfels texas yes
The pool area at Yes' Dwelling at New Braunfels in Texas.

Yes Communities has opened its newest ground-up development project, Dwelling at New Braunfels, in New Braunfels, Texas.

Dwelling at New Braunfels is set to redefine attainable housing in the region, addressing a critical need in the Texas housing market.

Yes Communities CEO Steven Schaub said Dwelling is an innovative manufactured home community that offers an exceptional living experience with modern amenities, attainable housing options, and a welcoming environment. The grand opening celebration featured a ribbon-cutting ceremony, guided tours of the model homes, and an array of activities, including catered food, live music, and giveaways.

The grand opening welcomed the larger public, civic leaders, local businesses, and the residents during the event.

“This is a historic unveiling day as it is our first ground-up development that will provide the New Braunfels community with a new standard of attainable, quality living,” Schaub said. “Our goal is to create a thriving and vibrant neighborhood in the heart of Central Texas.”

Dwelling offers a range of amenities designed to enhance residents’ lifestyles, including:

  • Event Center: A modern, spacious facility for community events and private gatherings.
  • Swimming Pool: A resort-style pool perfect for relaxation and recreation.
  • Multi-Generational Playspace: A place for the entire community to gather and play.
  • Fitness Center: A state-of-the-art gym equipped with the latest exercise machines.
  • Pet-Friendly Areas: Designated spaces for pet owners to enjoy time with their furry friends.
  • Dock and Pond: Pond dotted with native wetland plantings and surrounded by a loop trail that supports healthy lifestyles and creates touchpoints for  residents to come together.

Dwelling offers a variety of home styles and floor plans to suit diverse needs and preferences, with competitive home prices. Each home is built with high-quality materials and energy-efficient features, ensuring long-term comfort, sustainability, and energy cost savings.

Revolutionize MH Marketing

marketers marketing table talk mh marketing manufactured housing


With Tips from ‘How to Win with Internet Marketing for Manufactured Housing’

Are you keeping up in the digital marketing race for manufactured housing? In a digital age that waits for no one, the manufactured housing industry often finds itself lagging behind other segments and playing catch-up. This lag can be the thin line between getting a future homeowner on board or not getting one at all. In his book, “How to Win with Internet Marketing for Manufactured Housing,” Brandon Meek, an industry professional since 2007, reveals new approaches to putting a community on the digital map and converting leads into buyers.

Winning Strategy for Online Success

Meek’s book emphasizes that it is crucial to coordinate different online tools and platforms to achieve desired marketing results. Online marketing is a complex process that needs:

  • Chat widgets for a convenient conversation
  • Visible and easily accessed contact information
  • Featured reviews and feedback
  • Clear, detailed photographs and videos
  • Fast loading
  • Mobile-friendly design
  • A clear, strong call to action

These features make a site easy to use so that it can be most effective in turning visitors into customers.

What is the Future of Digital Marketing in MH?

The author expects some big shifts in the industry marketing of manufactured homes. The marketing is becoming sharper and better organized. Ноwever, even though there’s a lot of chatter about AI in marketing, he reassures us it is actually here to assist us and nоt to take over the job of marketers. Моreover, he firmly believes that AI саn speed things up and bring new ideas.

Still, text messages remain the best way to communicate in a snap, while emails can create better connections with potential buyers. Quick conversations through chat widgets or social media plus fast responses are also critical. Having a robust online presence is more important than ever as people look for homes across various digital platforms.

How Can You Jumpstart Your Digital Marketing?

Create your home listings on main industry directories and sites, like MHVillage, that are visited by potential buyers who are already aware of the benefits of manufactured housing. Video marketing is another strategy that Meek recommends to increase exposure and generate leads. For instance, record simple videos with a cell phone and use them to present available homes on social media platforms, especially YouTube. Remember to optimize them for local search results and make them a part of any marketing campaigns that have already been launched.

Ready to Transform Your MH Marketing?

Meek’s bооk encourages community operators and managers to improve their marketing tactics. It doesn’t matter if you’re starting from scratch or want to enhance what you already have. The potential of digital marketing is incredible. To take your marketing efforts to new heights and make a real impact, don’t miss the practical strategies from “How to Win with Internet Marketing for Manufactured Housing,” available for purchase on Amazon.

Biden-Harris Plan on Multi-Unit Manufactured Housing

manufactured housing regulatory reform white house economic full housing review

And HUD’s Introduction of Legacy Challenge

In a White House statement released Aug. 13 on allowing more housing types under HUD Code:

“Enabling more housing types to be built under the HUD Code. HUD anticipates finalizing a rule to update its Manufactured Home Construction and Safety Standards. Manufactured housing provides an essential path to increasing overall housing supply and offers significant savings over site-built housing. The HUD Code creates economies of scale for manufacturers, resulting in significantly lower costs for buyers. In addition to making changes that will increase the quality, energy efficiency, and resilience of manufactured homes, the new rule, if finalized, would enable duplexes, triplexes, and fourplexes to be built under the HUD Code for the first time, extending the cost-saving benefits of manufactured housing to denser urban and suburban infill contexts.”

HUD’s Challenge to Governors, Mayors

At the same time HUD announced the launch of a $250 million “Legacy Challenge” for transformative housing investments. Communities that receive direct annual awards through the Community Development Block Grant program to leverage low-cost, low interest loans for transformative housing investments. This program is a key lever that enables communities to take on legacy projects that will transform and revitalize neighborhoods.  Up to $250 million in funding will be made available through the Section 108 Loan Guarantee to make transformative housing-forward changes in local communities across America.

HUD Acting Secretary Todman stated that “I’m challenging our nation’s mayors and governors to use this unique funding mechanism to build new housing.”

The funding can be used to make transformative changes in local communities through:

  • Adaptive reuse, including commercial-to-residential conversion
  • Preservation and rehabilitation of existing units
  • Infrastructure to support housing production such as utility installation or upgrades
  • Manufactured housing, including facilities to build new homes
  • Eligible housing uses within mixed-use or transient oriented development projects
  • Revolving loan pools to support local housing development

For communities that express interest by Nov. 1, 2024, HUD will offer additional repayment flexibilities, up to three years of interest-only payments, and waivers to streamline program requirements. HUD will invite applicants to participate in a technical assistance cohort and provide tools to support application development. On Aug. 29, 2024, HUD will host a kickoff webinar to share more about the Legacy Challenge. 

Use HubSpot for Home Sales, Inventory Management

home sales inventory object hubspot manufactured housing technology smart home interface

Advanced Technology Allows Manufactured Housing Professionals to Create Inventory Objects

Dynamic MH Solutions Justine Natalie manufactured housing industry technology sales inventory objects hubspot
Justine Natalie, of Dynamic MH Solutions

By Justine Natalie

In manufactured housing, technology continues to shape how properties are marketed, managed, and sold. At the forefront of this evolution, HubSpot is more than a sales and CRM offering. For industry purposes it also is a comprehensive tracking tool for home inventory, new home setups,  and home remodels.

By integrating these functionalities seamlessly, retail sales operations in communities or home sales centers can transform the way operators in the manufactured housing industry to better connect with their customers.

The Latest Version of HubSpot — Create an Inventory Object

At the core of this transformation is HubSpot’s Sales Hub Enterprise version, which enables the creation of custom objects and the association of these objects to build a robust ecosystem tailored to the specific needs of manufactured housing operators.

One standout feature is the ability to connect every piece of park-owned inventory to its corresponding community, allowing for the aggregation of essential data such as Fund, Division, Region, City, State, and Community Manager directly into the inventory object. 

This level of integration goes beyond traditional CRM functionalities, allowing operators to gain deeper insights into their inventory and customer interactions. One notable success story lies in the seamless association of new or existing contacts in HubSpot with the homes they express interest in. Whether it’s through the company website, phone calls, drive-up visits, or targeted Facebook ads, the sales team can effortlessly match potential  buyers with their preferred homes.

While this process currently involves manual intervention, Dynamic MH Solutions is actively exploring HubSpot plugins to automate the contact-to-inventory association, streamlining operations and enhancing efficiency. By linking contacts to specific pieces of inventory, operators can access a wealth of data that informs decision-making processes. For instance, identifying which homes generate the most interest provides invaluable insights into customer preferences. Is it the size, price, location, or condition of the home that drives interest? By dissecting these patterns, operators can fine-tune their strategies, whether it’s ordering new homes, allocating resources for remodeling existing ones, or determining optimal price points for the market. The ability to harness data in this manner empowers operators to make informed decisions that drive business growth and customer satisfaction. Dynamic MH Solutions is committed to partnering with operators to optimize their HubSpot environments, tailoring them to unique needs and maximizing their potential.

Detailed Records of Specific Objects

In addition to revolutionizing customer interactions and sales processes, we are able to extend the power of HubSpot to streamline the management of new home setups and used home remodels within manufactured housing communities. Utilizing custom inventory objects, operators can meticulously track the entire process of setting up a » new home, from initial lot preparation to final installation. This includes detailed records of the various tasks and resources involved in readying the lot for the new home, ensuring a smooth transition for both operators and residents. Moreover, Dynamic MH Solutions has developed a robust system for tracking the complexities of remodeling used homes within MH communities.

By creating a comprehensive framework within HubSpot, operators can efficiently manage every aspect of the remodeling process, from planning and budgeting to execution and completion. This level of granularity empowers operators to enhance the value of their properties while providing residents with upgraded living spaces that  meet their evolving needs. By leveraging HubSpot beyond its traditional CRM functionalities, operators can unlock a wealth of insights that drive smarter decision-making and elevate the customer experience. The combination of HubSpot’s robust capabilities with Dynamic MH Solutions’ expertise in reshaping technology in the manufactured housing industry provides the ability for owners and operators to streamline operations and enhance customer support.


Justine Natalie is the co-founder and owner of Dynamic MH Solutions, launched in July 2021 to specialize in manufactured housing industry consulting, third-party management of communities, and HubSpot development of sales operations. With a bachelors of science from Colorado State University, Natalie brings a strong educational background and a wealth of experience in her role as a small business owner. She has spent the last eight years working in different aspects of the manufactured housing industry and with a strong focus on sales operations, training, HubSpot development and administration, and overall business management.

How to Streamline the Income Verification Process for Manufactured Home Sales

income verification automated from rent manager resident tenant screening manufactured housing industry

By Vanessa Perry

Vanessa Perry Rent Manager manufactured housing industry professional income verification tenant resident screening
Vanessa Perry, of Rent Manager

Determining if a potential resident meets the criteria “This critical component of the resident screening process to live in a community can be a painstaking process, but it doesn’t have to be. Gone are the days of traditional income verification practices when an applicant had to provide several documents to prove financial status. Not only can these documents — pay stubs, W-2 forms, income tax returns, bank statements — take time to track down, but they can also include inaccurate information and have the potential to be altered. This can lead to higher eviction rates and decreased NOI in the long run. Further, it’s very time-consuming for property managers and staff to thoroughly review and approve financial documents for every application.

Benefits of an Automated Income Verification Process

Income verification is an essential step for all property management companies.

“This critical component of the resident screening process enables companies to make informed decisions based on accurate financial data,” Business Development Manager Mike Niebauer said. “That’s why many communities are transitioning to automated income verification methods. This typically involves technology that quickly collects financial information from each applicant’s financial institution. The benefits of using automation in place of an intensely manual process are clear and far-reaching.”

Increase Accuracy and Speed

Automated verification processes can increase the accuracy of the information since the data is coming directly from a bank, credit union, or other lender. As a result, documents no longer need to be manually verified and human error is reduced. This can help operators make better decisions for a community, and in minutes rather than several days or weeks.

Reduce Fraud Capability

Migrating to an automated verification process also delivers greater confidence in the validity of the data. Because the records come straight from a verified source, the likelihood of receiving falsified documents or inflated income to qualify for a home is greatly diminished. Moreover, the process helps identify reliable prospects and may reduce the likelihood of late payments and costly evictions in the future.

Lessen Potential Friction

While requesting financial records from prospective residents is a necessary part of the screening process, it’s not the most pleasant conversation to have when there are questions or concerns about the provided documents. An automated approach eliminates a source of friction in the application process so that a community manager can focus on the most important task — welcoming a new resident to the community.

Income Verification Solution in Rent Manager

Rent Manager property management software aims to deliver all the resources needed to efficiently manage a community. To better equip manufactured housing professionals in navigating the leasing process, Rent Manager partnered with consumer reports and verification services provider AmRent to streamline income verification efforts. With its new feature, powered by AmRent, customers can safeguard and simplify the resident screening process without leaving the software. Quickly and securely obtain insight into an applicants’ financial status by reviewing bank transactions, and track deposit and payment trends.

Compatible with more than 10,000 financial institutions, income verification in Rent Manager enables manufactured housing professionals to operate with confidence and make educated decisions for a community. Further, this helpful tool provides a user-friendly solution for applicants to submit their bank statement snapshots for review.

The process involves three easy steps:

Step One: Send the Prospect a Secure Link

Once the process is started, Rent Manager will automatically send the applicant a secure link via text  or email message.

Step Two: The Applicant Provides Bank Account Information

Using the provided link, the applicant logs into their bank account, grants permission for access, and chooses which accounts to include in the account snapshot.

Step Three: View the Applicant’s Banking Activity

Once the process is finished, a read-only report of the applicant’s recent financial is sent to the Rent Manager system for you to review.

Rent Manager’s new income verification feature can help identify the right applicants for a community and is a great addition to a community’s  resident screening strategy.


Vanessa Perry is a content developer for London Computer Systems, a developer of business-critical software whose flagship product is Rent Manager property management software, a fully customizable program with features including a double-entry accounting system, short-term rental resources, metered utilities tools, home asset tracking capabilities, intuitive mobile apps, more than 450 insightful reports, and an API that integrates with the best proptech providers on the market.

Mitigate Commercial Risk

mitigate commercial risk manufactured home community aerial manufactured housing industry new homes

Leverage InsurTech Breakthroughs to Enhance Community Protection

By Dallas Wong

covertree dallas wong insurtech home insurance commerical risk TLL coverage
Dallas Wong of CoverTree

In the dynamic landscape of manufactured home communities, mitigating risk isn’t just about safeguarding profits; it’s about ensuring the integrity and longevity of the entire community. However, traditional insurance solutions often fall short in meeting the complex needs of communities, leaving property owners vulnerable to unforeseen liabilities.

The Importance of Tenant Legal Liability Coverage

At the core of effective community management is the ability to safeguard a property against liability risks — particularly those arising from resident actions. Incidents such as fires, water damage, and more can result in substantial repair costs and potential lawsuits. In many cases, residents may not possess adequate personal insurance to cover these liabilities, thereby shifting the financial burden onto the owners or operators of the community. A Tenant Legal Liability (TLL) policy is designed to safeguard the interests of community owners/operators. It provides insurance coverage for the property where a resident lives, protecting the community’s investment. However, it’s essential to note that TLL insurance does not extend coverage to residents themselves.

CoverTree’s Maple Program is a new, proprietary offering tailored to ensure that manufactured home community operators are not left vulnerable to these risks. The program protects against certain types of property damages to homes and community property caused by residents, providing a crucial safety net that helps maintain financial stability, operational continuity, and maintenance.

The Maple Program includes an innovative Tenant Legal Liability policy for communities combined with their proprietary risk management platform to automate the monitoring of resident insurance statuses across your portfolio. The Maple Program is tailored to bridge the gaps in insurance coverage and protect against the financial and legal ramifications of resident negligence. It offers a proactive approach to risk management that  every property owner should consider.

Key Benefits of TLL Coverage

1. Comprehensive Risk Management: TLL insurance policies have become a critical tool in the risk management strategy for many manufactured home community operators. The Maple Program specifically targets the risks posed by the negligence of residents, offering coverage that fills in where typical renters’ insurance might fall short, thus protecting investments and  ensuring smoother operational management.

2. Cost-Effectiveness: The cost associated with recovering from tenant-caused damages can quickly escalate, particularly in densely populated communities. The program provides an economical solution by covering these potential expenses, reducing the need for extensive capital reserves to handle unexpected damages.

3. Enhanced Community Standards and Appeal: A community that is well protected and well managed attracts higher-quality residents, and retains them longer. By implementing a solution like CoverTree’s Maple Program, community operators can promote a safer, more responsible living environment. This not only enhances the reputation of the community but also contributes to long-term  resident satisfaction and retention.

4. Legal and Financial Security: TLL coverage shields operators from potential legal action that could result from tenant negligence, thereby safeguarding your financial and legal standing. A TLL policy will pay a claim before a commercial general liability insurance plan and will reduce the overall commercial risk,  likely resulting in a discount on CGL.

Implementing Tenant Legal Liability Insurance in a Community

Integrating a TLL program into a community’s risk management plan requires a proactive approach. CoverTree specializes in collaborating with community operators to tailor the coverage options to fit specific needs. Here are a few steps to effectively implement and maximize  the benefits of the Maple Program: 

Partnership: We formalize how we’ll work together. We determine needs and goals and create a custom  program that works for the portfolio. Lease Integration: Incorporate TLL coverage requirements into the leasing agreements. Create and distribute a privacy policy and notice to residents. Clearly communicate these requirements during the onboarding process to ensure understanding and compliance.

Data Collaboration: Share applicable resident data with CoverTree to initiate the TLL program. Residents and their insurance statuses will be available on an exclusive platform. And community operators get access to proprietary data dashboards to view a variety of metrics about residents and the associated insurance.

Education: Educate employees about the importance of resident insurance and how it protects the community and an employees role in running the community. Encourage team members to maintain personal homeowners or renters insurance so that they have coverage that  protects their home and belongings.

For owners and operators of manufactured home communities, the introduction of Tenant Legal Liability insurance represents a strategic enhancement to risk management practices. By adopting the program, operators not only protect assets from unforeseen resident-caused damages but also improves the overall management and appeal of a community to investors. In an industry where reducing risk contributes directly to operational success and expansion capabilities, a robust approach to liability insurance is not just beneficial — it’s essential.


Dallas Wong serves as the implementation manager at CoverTree Manufactured Home Insurance where her dedication and expertise make an impact on the lives of more than 70,000 residents in 500-plus manufactured home communities across the nation. Through her work at CoverTree, Wong is securing futures and fostering peace of mind for community operators, individuals, and families.

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