Home Blog Page 18

Project Aims to Decode Nation’s Zoning

block homes desk work manufactured housing national zoning atlas

National Zoning Atlas Unveils Market-to-Market Analysis of Housing Rules

The National Zoning Atlas is a grassroots project that aims to centralize and demystify the complex interworkings of overlapping, often opposing, and otherwise counterproductive housing rules and regulations on the local basis across the country.

In Connecticut, the NZA shed light on regulatory factors, particularly how race and income variables intersect with zoning policies. Meanwhile, in Montana, there has been a notable increase in affordability, particularly since the onset of the pandemic, bringing about what stakeholders describe as “powerful housing reform.”

This transformation, they assert, is directly linked to the comprehensive analysis conducted by the NZA team. The National Zoning Atlas has now extended its influence to 25 states, as it continues to spearhead fine-grain analysis and spur new initiatives. Among its key focuses is a meticulous examination of the presence and utility  of manufactured housing.

national zoning atlas map jacksonville affordable housing manufactured housing nza local zoning

Diana Drogaris works with Cornell University and is the outreach coordinator and legal counsel for  the National Zoning Atlas.

“We’re at a different point in this trajectory at each site,” Drogaris said during a recent interview with MHInsider. “It depends on resources, whoever found us first, and also their own goals and capacity to accomplish those goals.”

The NZA is led by Sara Bronin, a professor of the Cornell planning and law faculty. Starting just a year ago with a core staff of four, the organization has grown significantly, adding team members to facilitate in-house project completion, including a focus toward an ongoing effort  in Wyoming.

“Our new team members have enabled us to grow and finish some projects in-house,” Drogaris said. The organization also secured a grant targeting the 10 most populous areas that lacked coverage, extending the NZA reach and impact.

Tracking Efforts in the Early States

A small group of people in New Hampshire who are interested in how housing serves the needs of the state’s residents undertook a study within the NZA to better understand the origins of the state’s housing pains.

“New Hampshire is experiencing an affordable housing crisis in large part do to exclusionary or restrictive zoning,” said Sarah Marchant, chief of staff for New Hampshire  Community Loan Fund. “People have a very difficult time understanding zoning, because it’s a complicated issue,” Marchant said. “We’re hoping this atlas can make communities more curious about their housing landscape and help them understand how the layers of zoning can limit both  availability and affordability.”

Max Latona, a philosophy professor and the executive director for the Center for Ethics in Society at St. Anselm College, helped lead the effort to map New Hampshire’s local residential zoning laws.

The effort involved studying the zoning for the state’s 269 jurisdictions, which holds 2,139 districts. “It took months and months of hard work from about a dozen people including interns, analysts, and subject matter experts reading over 23,000 pages of code and collecting over 400,000 pieces of data,” Latona said.

“The Atlas covers all different kinds of housing. And then we looked at all the dimensional regulations for each, including parking requirements.”

The team also took a special look at manufactured housing in the state. What the team found was that fewer than 10 percent of New Hampshire municipalities allow manufactured homes to be placed on less than one acre, either on a single lot or within a manufactured-home park. They are now taking a closer look at those rare communities to see if there are opportunities to bring new manufactured homes there.

“Most communities in New Hampshire have restricted anything other than large-lot, single-family homes,” Marchant said. “Even if communities don’t outright prohibit manufactured homes, they often restrict them by default through front and side setbacks, minimum lot sizes or other dimensional requirements.”

Marchant and Latona said they came to learn of the National Zoning Atlas from what they described as “a stirring presentation” from Bronin on the Desegregate Connecticut project and its  interaction with the NZA.

Connecticut was the first state to complete its zoning map through the NZA, followed by New Hampshire, Hawaii, and Rhode Island, and regional releases in Montana, Tennessee, and Virginia. The heart of the NZA’s mission is the digitizing, demystifying, and democratizing of zoning information. “Solving our national housing crises will necessitate a multi-pronged reimagining of how and where we build,” Drogaris emphasized. 

“An improved clarity around zoning is a powerful tool in that tool box.”

The “democratizing” part of the project extends well through collection and publication. As new facets of the research are completed and new team members come on, important questions arise.

“What are we going to do with the analysis, and how are we going to present it?” Drogaris posed. “This will be a continuing conversation as the  project expands.”

The NZA’s work in Connecticut in 2020, for instance, brought to light deeply embedded issues in the state’s zoning practices, leading to a commitment to desegregate.

Notably, 90 percent of all residential zoning in the state goes to single-family dwellings, with less than four percent allocated to multifamily structures or developments.

The NZA operates largely through organizing statebased teams working alongside centralized zoning and GIS analysts, with current initiatives well underway in the states previously discussed as well as in Vermont, California, and Georgia.

Public access to the national map will showcase data from the four completed states as well as areas with notable progress such as Long Island, N.Y., and Massachusetts. These viewpoints allow stakeholders to utilize reliable information on an individual or small-team pace, as well as to coordinate, connect, and collaborate, supported by the NZA platform, with interested parties in other states and localities. The project also helps manufactured housing professionals evaluate and address zoning  challenges comprehensively.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured homes.

Trends From The Louisville Manufactured Housing Show

new home show cavco milenian 2 manufactured homes the louisville show
The Milenian 2, a new home from Cavco.

More Than 3,500 Attendees at Kentucky Expo Center

Manufactured housing professionals turned their attention to The Louisville Manufactured Housing Show at the Kentucky Exposition Center in Louisville, Jan. 17-19. The 40-plus show homes and 170 exhibitors in the service and supply sector were on hand to demonstrate the latest industry trends.

Attendees a new layout to the show floor, staging homes in a horseshoe-shape across the span of the show floor with service and supply exhibitors set up in a prominent position in the center of the space.

Top Trends at Louisville 2024

Large Porches, Warmer Colors Bring Outdoors In

Many of the homes on display at The Louisville Show in 2024 had porch and deck space, and this year’s theme for that transition and outdoor space was to go big, bigger, and biggest.

The Sahara Series from Adventure offers a fine floorplan, ample natural light, and comfortable front porch.

Clayton showed the Paradise series among its homes a The Louisville Show, this one with a broad front porch.

Skyline took the porch and deck space to a new level at the 2024 Louisville Show, with its rollout of the Skyliner II and all of that outdoor space with a fireplace and a wet bar, too.

Warm Colors, Natural Features

Adventure Homes, in the Reynolds model it showed in Louisville, lower left, used warm, natural colors in its cabinetry, trim, and decor, a tend seen throughout the show. Clayton in the Pulse model used natural features in the dining area and entry to welcome guests.

2024 Was Another Great Year in Louisville

For more than 60 years, The Louisville Show has been the early year kickoff to the home sales season, prepping industry professionals by showing the latest trends in home features and community living.

The Louisville Show is put on by the Midwest Manufactured Housing Federation — a consortium of executives from Illinois, Indiana, Ohio, Michigan, and Kentucky.

the louisville show manufactured housing home show kentucky education sessions audience speakers
Attendees at The Louisville Show listen in on an education panel covering consumer lending

“We were in education sessions early to start the day, and have been through the show floor. We are really having a good time this year,” Bonita Johnson, of GBH Properties, said. “We came last year and are excited to be back.”

Cavco Industries set up a small village of homes, complete with landscaping and street signs. Among the homes Cavco is showing is its new duplex home, the first ever certified by the U.S. Department of Housing and Urban development. The Milenian 2, another of the company’s models, is drawing attention for its architectural features including a wood slat element, as well as SmartSide exterior siding from LP Building Solutions.

The home show will continue to open each morning on topics including home building, developing with off-site built homes, technology, risk management, sales and marketing, and national advocacy.

“The feedback we’ve received early in the process of programming the show has been very positive, from the builders bringing in homes to our sponsors, exhibitors, and attendees.,” MHVillage Co-President and Chief Business Development Officer Darren Krolewski said.


MHInsider is the top source of manufactured housing news and is a product of MHVillage, the most visited marketplace to rent, buy, or sell a manufactured home.

MHInsider Industry Award Winners

crystal home award mhinsider 2023 Industry Awards manufactured housing
Each of the 2023 MHInsider Industry Award winners will receive our "Crystal Home" award.

In Recognition of the Highest Achievements in Manufactured Housing

The fourth annual MHInsider Industry Awards tell a decades-long story of hard work, ingenuity, perseverance, and a passion for innovative thought and business leadership. The manufactured housing professionals at Datacomp and MHVillage, through MHInsider magazine, are honored to be able to recognize these colleagues awarded for their high achievements.

Our MHInsider editorial board assisted in selecting among more than 80 candidates for the Industry Awards. Deliberations continued among our internal team and external advisors until a shortlist of nominees was reached in four categories.

We employed the volunteer efforts of more than a dozen state and regional manufactured housing industry association directors to conduct a vote on the secure voting platform, eBallot.

So congratulations to all of the winners. Thank you all for the work you do!

2023 MHInsider Industry Awards

MHInsider Advocacy Award

The Advocacy Award honors efforts toward outreach and education that go beyond professional position or title. The 2023 MHInsider Advocacy Award winner is Byron Stroud.

MHInsider Influencer Award

The annual Influencer Award honors individuals who, by their presence and authentic implementation of ideas, have created widely held business practices and wholesale improvement for the industry. The 2023 MHInsider Influencer Award winner is George Allen.

MHInsider Leadership Award

The Leadership Award honors individuals who have earned the highest levels of industry achievement through their corporate or organizational leadership approach. The 2023 MHInsider Leadership Award winer is Dee Pizer.

MHInsider Visionary Award

MHInsider’s Visionary Award honors those who have brought to market the coolest concept or product, the idea that makes the job easier, the offering better, the customer experience more meaningful. The 2023 MHInsider Visionary Award winner is Ted Boers.

MHInsider Editorial Board

George Allen
Barry Cole
Kevan Enger
Suzanne Felber
Dawn Highhouse
Maria Horton
Darren Krolewski
John Neet
Karl Radde
Patrick Revere
TC Sheppard

MHInsider Awards Honorary Judges

Amy Bliss
Ron Breymier
Andrea Greene
Randy Grumbine
Jennifer Lassen
Jennifer Hall
Logan Hanes
Jess Maxcy
Marla McAfee
DJ Pendleton
Leo Poggione


MHInsider is a publication of MHVillage and is the premier source of manufactured housing news with a national audience of manufactured housing professionals dedicated to producing and delivering high-quality, affordable, off-site built homes.

2023 MHInsider Influencer Award Winner George Allen

george allen manufactured housing industry influencer award winner mhinsider
George Allen is the 2023 Influencer Award winner.

In Recognition of the Highest Achievements in Manufactured Housing

crystal home award mhinsider 2023 Industry Awards manufactured housing
Each of the 2023 MHInsider Industry Award winners will receive our “Crystal Home” award.

George Allen is mostly retired but continues to write and do select projects through EducateMHC. He has owned and fee-managed land-lease communities dating back to 1978. Since 1988, he has authored and edited 20 texts having to do with manufactured housing, including his autobiography. Allen was honored by the Manufactured Housing Institute as Industry Person of the Year, is a founding board member of its National Communities Council division, and remains the sole Emeritus member of MHI. He also is an RV/MH Hall of Fame enshrinee, with the Allen Community Collection of books as a feature in the museum library. He is a retired lieutenant colonel of the U.S. Marines, having served a 13-month combat tour in the Republic of Vietnam, and served during Desert Storm. Allen and his wife Carolyn have two children, six grandchildren, and three great-grandchildren.

What do you view as the biggest achievement in your career?

Identifying and providing recognition to land-lease community owners/operators nationwide via the annual Allen Reports, communication through the monthly Allen Letters, and the bimonthly Allen Legacy column in MHInsider magazine. I also value the national camaraderie of 30 annual Networking Roundtables as well as political recognition and advocacy of the realty asset class through the National Communities Council. Finally, the contributions toward professional property management training for on-site and regional community managers via Manufactured Housing Manager certification classes and designation.

What work of life skill do you give the most credit for your achievements?

Being nurtured by an entrepreneur/businessman father, earning Eagle Scout rank in Boy Scouts of America, meeting Carolyn in college, being commissioned as a USMC officer, experiencing combat firsthand, and working up through levels of management via several companies before starting my own in 1980, and always managing using Christian principles.


MHInsider is a publication of MHVillage and is the premier source of manufactured housing news with a national audience of manufactured housing professionals dedicated to producing and delivering high-quality, affordable, off-site built housing.

2023 MHInsider Advocacy Award Winner Byron Stroud

manufactured housing advocacy award winner byron stroud mhinsider
Byron Stroud of Skyline Champion is the winner of MHInsider's Advocacy Award for 2023.

In Recognition of the Highest Achievements in Manufactured Housing

crystal home award mhinsider 2023 Industry Awards manufactured housing
Each of the 2023 MHInsider Industry Award winners will receive our “Crystal Home” award.

Byron Stroud has a long track record of success in marketing and sales dating back to his time with Whirlpool. Based in Michigan, Stroud has worked with Champion Homes, and what became Skyline Champion Corporation, for decades, creating and building relationships with manufactured home buyers within community operations and development. His relentless work with the Midwest Manufactured Housing Federation to coordinate the annual Louisville Manufactured Housing Show has been a prime reason for the event’s success. He also advocates for the industry on the national level, working closely with the Manufactured Housing Institute in Washington, D.C., and in efforts to support local markets.

What do you view as the biggest accomplishment of your career?

My greatest achievement concerns the thousands of people I have met and worked with over 50 years of developing business relations with company associates, customers, prospects, and industry partners made possible by the few great companies I’ve been honored to represent. Most fortunately, for almost 30 years, it has been Champion, a company with leadership that is committed to the sales and marketing operating principles of “Building Strong Relationships” while we act with integrity and respect. I also appreciate the work with and the support of industry organizations, including MHI at the national level and the many state associations, each led by directors and staff who work so diligently every day to help make our industry companies more successful in providing affordable housing to happy homeowners across North America.

What work or life skill do you give the most credit for your achievements?

The life skill that I most credit for taking advantage of these opportunities granted is attitude, waking up every day positively motivated to support our products, processes, and people to perform in a way that ensures our factories have the volume of orders needed to keep thousands of employees with families that rely on their steady incomes building homes every workday.


MHInsider is a publication of MHVillage and is the premier source of manufactured housing news with a national audience of manufactured housing professionals dedicated to producing and delivering high-quality, affordable, off-site built housing.

2023 MHInsider Leadership Award Winner Debra ‘Dee’ Pizer

manufactured housing leadership award winner debra dee pizer zeman
Dee Pizer is the winner of MHInsider's Leadership Award for 2023.

In Recognition of the Highest Achievements in Manufactured Housing

crystal home award mhinsider 2023 Industry Awards manufactured housing
Each of the 2023 MHInsider Industry Award winners will receive our “Crystal Home” award.

Dee Pizer’s support of the manufactured home community sector includes guest speaking at MHI meetings, mentoring women in the industry, and volunteering her time whenever asked to assist other community owners and property developers throughout the country. The time Pizer gives new community owners and operators at these meetings has been a tremendous help in the industry. Her reputation and success make her a great source of information. She helped change the perception of manufactured housing as a  “male-dominated” industry. She has been essential to the growth and success at Zeman Homes, yet more so in many ways to the continuing success of the community segment.

What do you view as the biggest achievement in your career?

I started in this industry as a secretary in the sales department in 1983. I was a single mom with three sons and no college education. My main goal was to do a good job so I could keep my job and feed my kids. The trajectory of my life did not seem to be anything more than where I already was. But being able to reach such a pivotal position as CEO of Zeman Homes and oversee approximately 11,000 sites at our high point was and will always be my greatest achievement.

What work or life skill do you give the most credit for your achievements?

I do not think there is just one skill, but several that are more about attitude and the way you approach things: First, I never said “That’s not my job.” I did or learned everything that came my way. Eventually, you are a well-rounded, knowledgeable asset to your company. Second, I prepare in advance for every day, for every project or meeting as if it was your first and you have that need to impress everyone. Third, be passionate about what you are doing, give it your all, and understand every piece of the puzzle.


MHInsider is a publication of MHVillage and is the premier source of manufactured housing news with a national audience of manufactured housing professionals dedicated to producing and delivering high-quality, affordable, off-site built housing.

2023 MHInsider Visionary Award Winner Ted Boers

ted boers datacomp manufactured housing industry awards
MHInsider Visionary Award winner Ted Boers.

In Recognition of the Highest Achievements in Manufactured Housing

crystal home award mhinsider 2023 Industry Awards manufactured housing
Each of the 2023 MHInsider Industry Award winners will receive our “Crystal Home” award.

Ted Boers established Datacomp Appraisal Services in 1987 to serve a need he saw in the Manufactured Housing Industry. At the time, manufactured homes were valued using the book approach. As a former loan originator, Ted understood that location was a significant and critical factor in determining value for all housing options, including manufactured homes. To address this need, Ted started Datacomp Appraisal Services and offered comparable-based appraisals to lenders financing manufactured homes, first in Michigan and subsequently across the country. With the help of his partners and team members, Datacomp continued to grow, to launch MHVillage as a sister company, and to add other products and services for the benefit of the industry and its customers.

What do you view as the biggest achievement in your career?

As I look back over the last 30-plus years, I am certainly pleased that our companies were able to make a positive difference in the manufactured home industry and in the lives of our team members. The availability of financing is obviously is critical to both home buyers and home sellers and financial institutions should always be concerned about the value of their collateral.

What work or life skill do you give the most credit for your achievements?

I do not claim to have any significant life skills other than perhaps common sense.  However, I was taught by my Christian, immigrant, parents to serve others and to treat co-workers, customers, and employees the way you want to be treated. I would hope that our employees and our customers would agree that we have done that.


MHInsider is a publication of MHVillage and is the premier source of manufactured housing news with a national audience of manufactured housing professionals dedicated to producing and delivering high-quality, affordable, off-site built housing.

Manufacturing a Better Community

lightbulb house graphic two people one point building a better community manufactured housing

Sustainable Utilities Managed

By Rachael Reid

Every community has its charm — the one thing that sets it apart from the rest.

The manufactured housing industry plays the vital role of providing affordable housing options to people across the United States. With economic pressures at an all-time high, the need for growth and evolution in sustainable business practices becomes even more essential amongst those providing and needing affordable housing.

By design, communities must be built with key considerations taken into account. And any goiod community’s success hinges on two major environmental, social, and governance (ESG) factors: risk mitigation and resilience.

Conservice — a utilities management firm that supports the manufactured housing industry — has built a community of owners and operators (as well as their residents/tenants) along with partnerships with local utility providers and government entities to manage utilities for their properties. From Bill-to-Boardroom™, it’s important to use the utility data you already track each month to make better decisions for your communities. Conservice has been doing just that for over 20 years and has learned a thing or two about building better communities as a result.

Making a sustainable community is good for everyone. But in case you need another reason, we’re giving you five ESG considerations that significantly impact the manufactured housing industry in building stronger, more resilient futures for your communities.

  1. Energy Efficiencies Lower Costs and Risks

Manufactured homes are inherently more sustainable due to carefully engineered designs with less waste in mind. We know that by adopting energy-efficient building practices and materials, our homes can reduce energy consumption, lower overall utility costs, and minimize carbon footprints.

Research also shows that environmental responsibility is important to 81 percent of consumers – and that Gen Zers (people born after 1997) are the generation that places the highest value on sustainability. As more of these younger people enter the real estate and rental market, sustainable features and amenities are becoming vital selling points. But it’s not just younger potential residents; the data indicates that 61 percent of all renters are willing to pay a premium for sustainability.

Manufactured housing companies that prioritize environmental sustainability also reduce operational risks by lowering energy costs and ensuring compliance with increasingly stringent environmental regulations.

We call that a win-win.

Thanks to emerging ENERGY STAR Benchmarking, Building Performance Standards, and other local/state regulations, monitoring and tracking those requirements for all of your properties is slowly becoming a requirement, so we handle all of that on behalf of our customers.

  1. Investing in People and Community Increases Resiliency

Building a community is no small task. Building a better community involves people. Better communities ensure well-maintained and safe communities, fair and transparent pricing, and consistent opportunities for residents to participate in making the community a better place.

By investing in the people of a community with amenities such as playgrounds, green spaces, community gardens, and community centers, a shared sense of belonging is created that improves the overall quality of life for a stronger, more resilient people base.

  1. Governance and Financial Reporting Drive Transparency and Risk Management

Managing governance practices, including relationships in what may seem like unlikely places, drives transparency and risk mitigation. Regulatory requirements and ethical sourcing of materials better positions the manufactured housing market to address disruptions in supply chains and helps communities adapt to changing markets.

With the right governance structures in place, companies are better prepared for, well, any crises that comes their way. Whether economical or natural, companies can weather the storm by sharing their goals and involving their communities in the goal of making and keeping processes.

  1. Community Planning and Disaster Preparedness IS Resiliency Planning

Better communities care about the sustainability and longevity of their investments. Companies that wish to build better communities prioritize resilient community planning and disaster preparedness by designing communities that are less vulnerable to natural disasters, such as hurricanes or flooding, and implementing emergency response plans to protect residents in times of crisis.

Investing in resilient infrastructure, such as elevated foundations, stormwater management systems, and backup power sources can help manufactured home communities withstand adverse events and ensure the safety and well-being of residents. Proactive disaster preparedness not only mitigates risks but also demonstrates a commitment to the welfare of the community.

  1. Find Partners in Seemingly Unlikely Places 

Better communities are built by involving everyone. It’s been said that when you take care of your people, they take care of your investment. What better way to take care of your communities than by connecting them? By building a bridge between your communities and different perspectives, enhanced relationships with regulators, and diversity in staffing you get innovation and adaptability.

For decades, Conservice has partnered with their customers to receive, audit, and ensure that correct payment for utilities is sent to local utility providers. That data then carries through seamlessly to all of our other service offerings, including feeding into our ESG platform for clients to monitor their ESG goals and make better decisions on behalf of those communities.

We partner with local utility providers, regulators, and communities to best serve local needs. We even partner with our competitors! Integrating with other software platforms helps make the communities we support better places.

The strategic move for manufactured housing is also the move that just makes sense for long-term success. By focusing on energy efficiency; investing in amenities; enhancing governance and financial reporting transparency; building up resilience; and building partnerships in unlikely places, companies in manufactured housing can truly build resilient, prosperous, and better communities for the future.


MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace to sell, buy, or rent a mobile home or manufactured home.

2024 Louisville Show Announces Seminar Schedule

Organizers for the 2024 Louisville Manufactured Housing Show have announced the educational seminars for the three-day event taking place from Jan. 17-19 at the Kentucky Exposition Center in Louisville. 

Now in its 63rd year, the show hosted by the Midwest Manufactured Housing Federation (MMHF) is the precursor to the spring and summer selling seasons. The show once again will bring together thousands of manufactured housing professionals under one roof and offer them the support and resources needed to make 2024 a strong sales year for their business.

“The education and expert insights at the 2024 Louisville Show can’t be gained anywhere else,” MMHF President Eric Oaks said. “We think our attendees are going to benefit from these seminars as a way to grow their businesses and stay ahead of the competition.” 

Ken Corbin, industry leader and consultant, organized this year’s educational seminars for a wide range of manufactured housing professionals, from manufacturers to builders and developers to community owners. 

Read below for the full schedule of educational seminars: 

Wednesday, Jan. 17

8 a.m. — State of the Industry

Join the MMHF state executive directors for up-to-the-minute commentary and analysis of relevant industry trends, challenges and opportunities. 

9 a.m. — 10 Key Steps to Inventory Management

Start the year off right with valuable insights on effectively managing your most valuable asset: your home inventory. Speaker and consultant, Ken Corbin, leads a fast-paced, interactive presentation on how to sell more homes, generate more revenue per sale and replenish your inventory with the right homes for today’s buyer. 

10 a.m. — Consumer Lender Panel

Consumer financing is the lifeblood of our business. In this ever-evolving market, learn about where consumer finance is headed in 2024 from a panel of the industry’s experts. Bring your most pressing consumer finance questions and discover how the latest programs can help you assist more consumers in fulfilling their dream of home ownership. 

Thursday, Jan. 18

8 a.m. — Manufacturer Panel

Hear all about the new designs, colors, features, and floor plans that will be shaping consumer preferences in 2024. The Louisville Show is the kick-off to the 2024 selling season. Don’t miss this informative discussion with the Show’s manufacturers and make sure you’re positioned for success in this competitive market. 

9 a.m. — National Advocacy with MHI

The Manufactured Housing Institute (MHI) is the voice of the manufactured housing industry in Washington. As the only trade organization representing all aspects of our business, they’ll share insights with a national perspective and inform on legislative activities that affect us all.

10 a.m. — Builder and Developer Panel

We are affordable housing. This panel of leading experts will share how they’re helping buyers achieve the American Dream of home ownership through residential developments using factory-built homes.

11 a.m. — Sales, Marketing, and Media All-Stars

Be ready and take notes as this powerful panel of the industry’s top marketers share their best strategies and tactics to help industry professionals generate greater demand, close more sales and stay ahead of the competition. 

Friday, Jan. 19

8 a.m. — Risk Management Panel

In business, risks are factors that can lower profit and even cause an organization to fail. This informational program will share the fine details on what you can do to help minimize exposure, control risk and reign in potential liabilities. If you’re a community owner or retailer, don’t miss this important session!

9 a.m. — Property Technology and Management

The Louisville Show closes out its education program with an essential session in property management and operations technology. Discover how innovative platforms and modern tools can help you create efficiencies, reduce expenses and operate your business more productively.


“Everyone that attends The Louisville Show — manufacturers, builders and developers, suppliers, community owners and managers, and all other industry professionals — will get something out of our seminar lineup this year,” MHVillage Co-President and show manager Darren Krolewski said.

The Louisville Show once again will take place at the Kentucky Exposition Center, where industry professionals can view more than 40 of the latest model homes from the top manufacturers in the industry. Attendees at The Louisville Show can view more factory-built homes than any other indoor event in the nation, as well as learn from industry leaders as they share their expertise and insights for 2024 and beyond.

“Everyone that attends The Louisville Show — manufacturers, builders and developers, suppliers, community owners and managers, and all other industry professionals — will get something out of our seminar lineup this year.”

MHVillage Co-President and show manager Darren Krolewski said.

Attendees can register and plan their trip by visiting TheLouisvilleShow.com/Register.

Due to extensive remodeling that will be underway at the Crowne Plaza during the event, it’s important for attendees to visit TheLouisvilleShow.com/Hotel for special group rates for The Louisville Show and save on the cost of their trip.

For more information about the event, as well as to sign up for email announcements, visit TheLouisvilleShow.com.

The Louisville Show is an industry trade event not open to the general public. 

Top KPIs For Community Operators

KPIs marketing and sales manufactured home communities

By Andrew Keel

Managing manufactured housing communities can be tough work. Creating accurate key performance indicators (KPIs) can streamline your management processes and give you peace of mind as your portfolio grows. When growing my portfolio of nearly 3,000 lots, at times it felt like I was building the boat as I was sailing it. If I had implemented these KPIs sooner, I could have saved myself some significant headaches. This article will share with you what I think are the most important metrics you should monitor to feel confident about your manufactured housing community management.

Occupancy

Occupancy metrics are our most important, we instill this to our entire team daily in every meeting. If my staff have multiple “to-do’s” that pop up and they don’t know what to tackle first, we always want them to prioritize the “occupancy” related tasks first. When evaluating occupancy, our metrics can be broken down into these five KPIs:

  • Heads in beds; total number of occupied units vs. total number of lots in the park
  • Number of days vacant – on homes for sale and homes under renovation
  • Number of showings completed
  • Number of applications received
  • Number of homes sold vs. number of homes available 

We dive deep into each failing or “red” metric on our dashboard to discover the root issue with our operations. For example, a high number of showings and a low number of applications received could indicate condition issues with the home we are trying to sell.

Collections

We know that no matter what occupancy looks like, we will likely collect 90-95% of our anticipated revenue each month with relative ease. 95% is a great start, but that still means that we are chasing 5-10% of our tenants each month. To address our tenants with overdue rent, we use a “full-court press” approach, this includes reaching out via most methods possible. Our top KPIs for evaluating collections include:

  • Percentage of amount billed we’ve collected
  • Number of tenants that paid vs. the total number of tenants in the park
  • Total tenants 60+ days delinquent
  • Total “cash-for-keys” offers made

We compare each of these metrics with the numbers from previous years during this same time of the month in order to track trends and ensure we are moving in the right direction. We also track the total collection attempts, and the forms of these attempted communications to more effectively strategize future scenarios.

Water and Sewer Recapture

I’ve learned the hard way not to mess around when it comes to your water/sewer expense recapture. We monitor ‘slippage’ by daily tracking of Metron farnier master meters and Metron submeters under each home. We aim for a 90% utility recapture rate, however some months are worse than others, usually based on the weather. In order to avoid pouring money down the drain, we track utility slippage constantly via these KPIs:

  • Daily meter readings (Master meters and submeters) 
  • Monthly financial review of the utility income and expenses
  • Number of water leaks per year

We watch the usage numbers and compare them to the averages month over month to ensure large spikes don’t throw us off budget. When a spike occurs, we are usually notified within minutes so the leak can be identified quickly to avoid large slippage costs.

Property Condition

Property conditions are extremely important for the tenant experience. Poorly maintained manufactured housing communities will not only drive good tenants out, they will also make the property less valuable. Identifying, tracking, and resolving rule violations can be a daunting task for a part time on site manager. Monthly drive-through videos are a great approach so off site personnel can escalate action items as they see fit. Our KPIs for maintaining property condition are:

  • Number of new violations per lot
  • Number of violations fixed from the prior month, per lot
  • Annual number of violations per lot

We have found that the constant offenders are better off living somewhere else. Keeping track of these above metrics tells our operations manager the story of who is a good fit for our community and who is not. We also randomly inspect each property every 2-3 months as this has been the best way to hold our onsite management accountable. 

Budget and Actual

How do your projected values compare to your operating realities? Are your numbers different? Why? Here are a few KPIs we track for every project to help us stay on track with the returns we’ve projected before purchase:

Pro forma projections vs. the operational realities on each…

  • Revenue
  • Expenses
  • Net Operating Income (NOI)
  • CAPEX (capital improvements)
  • Investor distribution amounts

Tracking our budget vs. actual differences is likely a large part in why our underwriting today for new projects is usually more accurate than it was when we first started buying mobile home parks over 7 years ago. Experience compounds and what gets measured, gets done.

I hope these KPIs give you a starting point to developing your own dashboard with your most important metrics. Knowing is the first step towards fixing. Red metrics are present in every organization, the key is being able to identify them and resolve them in a timely manner. Accountability is critical, we spend 80% of our time on the failing red metrics and 20% of our time on what’s green. KPIs allow you to track your team and create accountability standards based on results rather than ‘to-do’ lists. Peace of mind is invaluable and having the right KPIs in place can get you one step closer.


Andrew Keel is the CEO of Keel Team Mobile Home Park Investments. He currently owns and self-manages just under 40 communities across 16 states. His business model includes buying value-add communities, fixing the deferred maintenance and holding them long-term with agency financing. Please visit KeelTeam.com for more information.

EVENTS

hall of fame elkhart mh rv

Introducing the 2026 RV/MH Hall of Fame Inductees

Aug. 17 Induction Dinner in Elkhart to Honor Five from Each Industry In August, the RV/MH Hall of Fame will celebrate the 2026 class of...
MHI CE expo hall vegas manufactured housing meeting

Manufactured Housing Industry Convenes in Las Vegas for MHI’s 2026 Congress and Expo

More than 1,500 manufactured housing professionals are expected in Las Vegas April 7-9 as the Manufactured Housing Institute’s Congress and Expo returns to the...

Biloxi Show Shapes Up to be Bigger Than Ever in 2026

With more homes, more exhibitors, and more buzz than ever before, the 2026 Biloxi Show is expanding, and fast.  The Biloxi Manufactured Housing Show &...